• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Analyzing Digital Transformation Canvas for Competitiveness

    Skills you'll gain: Digital Transformation, Process Analysis, Business Transformation, Performance Measurement, Digital Analysis, Business Process, Technology Strategies, FinTech, Competitive Analysis, Stakeholder Analysis, Data Strategy, Value Propositions, Case Studies, Technology Solutions, Business Strategies, Organizational Effectiveness, Innovation, Entrepreneurship, Leadership, Information Technology

    Intermediate · Guided Project · Less Than 2 Hours

  • F

    Fundação Instituto de Administração

    Fundamentos de Negócios

    Skills you'll gain: Business Strategy, Business Management, Finance, People Management, Corporate Finance, Organizational Structure, Business Planning, Organizational Strategy, Strategic Thinking, Leadership and Management, Marketing, Go To Market Strategy, Branding, Decision Making

    4.9 stars, 9 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (9) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    SkillUp

    Business Process Modeling, Analysis, and Improvement

    Skills you'll gain: Process Mapping, Business Process Modeling, Process Analysis, Business Process Improvement, Process Design, Business Process Management, Process Improvement, Lean Methodologies, Systems Thinking, Lean Six Sigma, Change Management, Quality Improvement, Process Flow Diagrams, Six Sigma Methodology, Stakeholder Analysis, Agile Methodology, Matrix Management, Dataflow, Prioritization, Generative AI

    4.5 stars, 11 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (11) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    EDUCBA

    Customer Relationship Management with Case Study

    Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Data Management, Customer Analysis, Organizational Strategy, Customer Relationship Building, Salesforce, Marketing Automation, Customer Insights, Operational Analysis, Case Studies, Market Analysis, Analysis, Business Strategy, Business Process Automation, Spatial Data Analysis, Customer experience improvement, Auditing

    4.8 stars, 12 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (12) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Primeros Pasos en Canva

    Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphic Design, Graphic and Visual Design, Design, Collaborative Software, Design Software, Content Creation, Google Workspace, User Accounts, Marketing

    4.8 stars, 26 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.8 (26) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • H

    Hult International Business School

    THRIVE with AI: Mastering AI for Leadership Growth & Innovation

    Skills you'll gain: AI Enablement, Responsible AI, Business Leadership, Organizational Leadership, AI Personalization, Decision Intelligence, AI Integrations, Stakeholder Management, Stakeholder Analysis, Productivity, Stakeholder Communications, Accountability Frameworks, Operational Efficiency, Decision Making, Agile Project Management, Strategic Planning, Change Management

    5 stars, 8 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 5 (8) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • E

    EDUCBA

    Market Research: Analyze, Forecast & Apply

    Skills you'll gain: Market Research, Business Research, Market Analysis, Marketing, Research Methodologies, Research, Demand Planning, Research Design, Consumer Behaviour, Market Trend, Customer Analysis, Forecasting, Analysis, Product Testing

    4.6 stars, 15 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (15) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    AI Business School

    Introduction to AI for HR professionals

    Skills you'll gain: Responsible AI, Generative AI, Prompt Engineering Tools, Risk Management, Generative AI Agents, AI literacy, HR Tech, Risk Analysis, Risk Mitigation, AI Enablement, Artificial Intelligence, Human Resources, Digital Transformation

    4.4 stars, 22 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (22) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Fundamentals of Visualization & Design with Tableau

    Skills you'll gain: Data Visualization, Data Visualization Software, Tableau Software, Color Theory, Data Integration, Data Literacy, Data Presentation, Data Import/Export, Design Elements And Principles, Business Analytics, Data Science, Marketing Analytics

    4.8 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (11) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Product Managers

    Skills you'll gain: AI Product Strategy, Agile Product Development, Product Management, Generative AI, Responsible AI, AI Personalization, Product Lifecycle Management, Ideation, Product Automation, Market Analysis, Prototyping

    3.9 stars, 32 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 3.9 (32) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Human Capital: Foundations and Essentials

    Skills you'll gain: Human Capital, Human Resources, Human Resources Management and Planning, Human Resource Strategy, Human Resource Management, HR Tech, People Analytics, Employee Engagement, Workforce Development, Compensation Management, Compensation and Benefits, Occupational Safety And Health, Legal Risk, Labor Law, Organizational Leadership, Health And Safety Standards, Communication Strategies

    4.6 stars, 18 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (18) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    AI CERTs

    Managing Projects with AI

    Skills you'll gain: Responsible AI, Project Management Software, AI Product Strategy, Project Risk Management, Project Management, Project Implementation, Project Planning, Risk Management, AI Workflows, Timelines, Project Scoping, Project Performance, Scheduling, Governance, Team Collaboration, Generative AI Agents, Generative AI, Forecasting, Digital Transformation, Decision Making

    3.2 stars, 6 reviews, Intermediate, Course, 1 - 3 Months

    ★ 3.2 (6) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
1…306307308…539

In summary, here are 10 of our most popular marketing strategy courses

  • Analyzing Digital Transformation Canvas for Competitiveness: Coursera
  • Fundamentos de Negócios: Fundação Instituto de Administração
  • Business Process Modeling, Analysis, and Improvement: SkillUp
  • Customer Relationship Management with Case Study: EDUCBA
  • Primeros Pasos en Canva: Coursera
  • THRIVE with AI: Mastering AI for Leadership Growth & Innovation: Hult International Business School
  • Market Research: Analyze, Forecast & Apply: EDUCBA
  • Introduction to AI for HR professionals: AI Business School
  • Fundamentals of Visualization & Design with Tableau: University of Colorado Boulder
  • GenAI for Product Managers: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok