• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Professional Trading: Charts, Indicators & Volatility

    Skills you'll gain: Technical Analysis, Market Trend, Financial Trading, Market Dynamics, Derivatives, Market Opportunities, Financial Market, Gap Analysis, Securities Trading, Risk Management Framework, Risk Management, Trend Analysis, Market Data, Market Analysis, Risk Analysis, Financial Forecasting, Forecasting, Consolidation, Histogram

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Interview Skills & Communication Mastery

    Skills you'll gain: Composure, Stress Management, Interviewing Skills, Verbal Communication Skills, Oral Expression, Non-Verbal Communication, Communication, Professionalism, Communication Strategies, Interpersonal Communications, Emotional Intelligence, Business Communication, Business Research, Business Writing, Goal Setting, Self-Awareness

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Stanford University

    Food Sustainability, Mindful Eating, and Healthy Cooking

    Skills you'll gain: Food and Beverage, Cooking, Sustainable Development, Nutrition and Diet, Cultural Diversity, Meal Planning And Preparation, Sustainable Systems, Environment, Nutrition Education, Sustainability Standards, Compassion, Sustainable Technologies, Environmental Issue, Resourcefulness, Mindfulness, Climate Change Mitigation, Waste Minimization, Adaptability, Environmental Science, Habit Formation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    612 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    W

    Wesleyan University

    Creative Writing: The Craft of Character

    Skills you'll gain: Storytelling, Writing and Editing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    2K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Starweaver

    Fundamentals of Cyber Defense

    Skills you'll gain: Threat Detection, Endpoint Security, Hardening, Firewall, Cybersecurity, Network Security, Cyber Attacks, Cyber Security Strategy, Cyber Operations, Authorization (Computing), Security Controls, Network Monitoring, Data Security, Security Software, Identity and Access Management, System Configuration

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    Y

    Yale University

    The Global Financial Crisis

    Skills you'll gain: Crisis Management, Financial Policy, Mortgage Loans, Financial Regulation, Financial Systems, Policty Analysis, Research, and Development, Economics, Policy, and Social Studies, Financial Regulations, Public Policies, Crisis Intervention, Financial Services, General Finance, Credit Risk, Lending and Underwriting, Risk Management Framework, Financial Market, Consumer Lending, International Finance, Contingency Planning, Loans

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Mixed · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Applied Bank Branch Operations & Management

    Skills you'll gain: Retail Banking, Bank Regulations, Customer Analysis, Lending and Underwriting, Loan Origination, Commercial Lending, Banking Services, Banking, Loan Documentation, Consumer Lending, Deposit Accounts, Mortgage Loans, Data-Driven Marketing, Payment Systems, Credit/Debit Card Processing, General Lending, Service Design, Financial Inclusion, Regulatory Compliance, Commercial Banking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    68 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Prepare for CFA Level 1: Ethics and Professional Standards

    Skills you'll gain: Ethical Standards And Conduct, Business Ethics, Decision Making, Investment Management, Conflict Management, Compliance Management, Financial Reporting, Performance Reporting, Law, Regulation, and Compliance, Accountability, Case Studies

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIMA - IIM Ahmedabad

    Strategy and Game Theory for Management

    Skills you'll gain: Strategic Thinking, Game Theory, Behavioral Economics, Business Strategy, Strategic Decision-Making, Culture Transformation, Complex Problem Solving, Problem Solving, Business Economics, Critical Thinking, Decision Making, Market Dynamics, Economics, Negotiation, Risk Management, Network Analysis, Mergers & Acquisitions, Advertising, Innovation, Economic Development

    4.7
    Rating, 4.7 out of 5 stars
    ·
    290 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Management Accounting & Cost Optimization

    Skills you'll gain: Management Accounting, Inventory Control, Inventory Management, Inventory Management System, Cost Accounting, Profit and Loss (P&L) Management, Cost Control, Cost Estimation, Operational Performance Management, Accounting, Statistical Methods, Estimation, Cost Management, Process Analysis, Strategic Decision-Making, Account Management, Probability & Statistics, Microsoft Excel, Decision Making, Correlation Analysis

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Copywriting for Digital Marketing & SEO

    Skills you'll gain: Copywriting, Target Audience, Blogs, Web Content, Search Engine Optimization, Content Creation, Content Optimization, Digital Publishing, Content Marketing, Target Market, WordPress, Digital Content, Content Development and Management, Customer Analysis, Content Management Systems, Digital Marketing, Web Analytics and SEO, Writing, Persuasive Communication, Driving engagement

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Portfolio Risk and Return Analysis

    Skills you'll gain: Portfolio Risk, Portfolio Management, Investment Management, Investments, Risk Modeling, Financial Modeling, Return On Investment, Financial Analysis, Performance Measurement, Finance, Performance Analysis, Financial Market, Risk Analysis, Performance Metric, Statistical Methods, Probability & Statistics, Statistical Analysis, Correlation Analysis, Asset Management, Capital Markets

    Mixed · Course · 1 - 4 Weeks

1…313233…129

In summary, here are 10 of our most popular consumer behavior courses

  • Professional Trading: Charts, Indicators & Volatility: EDUCBA
  • Interview Skills & Communication Mastery: EDUCBA
  • Food Sustainability, Mindful Eating, and Healthy Cooking: Stanford University
  • Creative Writing: The Craft of Character: Wesleyan University
  • Fundamentals of Cyber Defense: Starweaver
  • The Global Financial Crisis: Yale University
  • Applied Bank Branch Operations & Management: EDUCBA
  • Prepare for CFA Level 1: Ethics and Professional Standards: Board Infinity
  • Strategy and Game Theory for Management: IIMA - IIM Ahmedabad
  • Management Accounting & Cost Optimization: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok