• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • C

    Coursera

    Creating Infographics with GenAI for Marketing

    Skills you'll gain: Infographics, Data Visualization, Target Audience, AI powered creativity, Data Storytelling, Design Elements And Principles, Content Creation, Process Mapping, Communication, ChatGPT, Prompt Engineering

    4.5 stars, 24 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (24) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • L

    L&T EduTech

    Planning of Hydropower Projects

    Skills you'll gain: Construction, Construction Engineering, Hydrology, Construction Management, Hydraulics, Water Resource Management, Civil Engineering, Water Resources, Energy and Utilities, Environmental Engineering, Electrical Power, Structural Engineering, Sustainable Technologies, Structural Analysis

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google Cloud

    Learning TensorFlow: the Hello World of Machine Learning

    Skills you'll gain: Tensorflow, Google Cloud Platform, Scripting, Data-Driven Decision-Making, Model Training, Applied Machine Learning, Machine Learning Methods, Artificial Neural Networks, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Cloud Computing, Development Environment

    4 stars, 20 reviews, Beginner, Project, Less Than 2 Hours

    ★ 4 (20) · Beginner · Project · Less Than 2 Hours

  • S

    Sungkyunkwan University

    The Fundamental of Data-Driven Investment

    Skills you'll gain: Portfolio Management, Portfolio Risk, Investment Management, Investments, Performance Analysis, Risk Modeling, R Programming, R (Software), Time Series Analysis and Forecasting, Risk Analysis, Financial Analysis, Market Data, Financial Modeling, Financial Forecasting, Financial Data, Statistical Programming, Risk Management, Correlation Analysis, Regression Analysis, Data Manipulation

    4.4 stars, 7 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.4 (7) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Packt

    Value-Based Selling

    Skills you'll gain: Selling Techniques, Value Propositions, Sales Strategy, Growth Strategies, Marketing Strategies, Thought Leadership, Content Marketing, Innovation, Target Audience, Marketing, Continuous Improvement Process, Customer Relationship Building, Intellectual Property, Communication

    Intermediate · Course · 1 - 3 Months

  • E

    Edureka

    Introduction to Analytics Engineering

    Skills you'll gain: SQL, Star Schema, Data Modeling, Data Quality, Data Pipelines, Database Design, Data Mart, Data Validation, Analytics, Extract, Transform, Load, Data Analysis, Data Warehousing, Data Transformation, Data Management

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Board Infinity

    AI Agent Architecture: Reasoning, Memory, and LangGraph

    Skills you'll gain: AI Workflows, Agentic Workflows, LangGraph, AI Orchestration, Agentic systems, Generative AI Agents, LangChain, LLM Application, AI Integrations, Software Architecture, Systems Architecture, Software Design, Data Validation, Data Persistence, Context Management, Scalability, Systems Integration, Memory Management

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Introdução ao Marketing Digital

    Skills you'll gain: Digital Marketing Tools, Marketing Strategies, Strategic Marketing, Marketing, Digital Marketing, Marketing Planning, Marketing Operations, Marketing Management, Persona Development, Target Market, Target Audience, Consumer Behaviour, Customer Insights, Digital Transformation, Integrated Marketing Communications

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The University of Tokyo

    Biomedical Ethics and Public Health Ethics

    Skills you'll gain: Healthcare Ethics, Ethical Standards And Conduct, Clinical Research Ethics, Patient Advocacy, Patient-centered Care, Informed Consent, Patient Communication, Public Health, Maternal Health, Discussion Facilitation, Cultural Sensitivity, Social Justice, Cultural Diversity

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Free
    Free
  • A

    Alibaba Cloud Academy

    Big Data Analysis Deep Dive

    Skills you'll gain: Dashboard, Big Data, Data Processing, Dashboard Creation, Data Visualization Software, Apache Hive, Apache Spark, Apache Hadoop, Data Manipulation, SQL, Business Intelligence, Data Integration, Data Analysis, Query Languages, Database Management

    4.5 stars, 50 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.5 (50) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • S

    SkillUp

    AI Technologies in Healthcare

    Skills you'll gain: Generative AI Agents, Artificial Intelligence and Machine Learning (AI/ML), Jupyter, LLM Application, AI Integrations, Model Evaluation, Multimodal Prompts, Health Systems, Health Information Management, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    INSEAD

    Análise de oportunidade de Blockchain

    Skills you'll gain: Blockchain, Business Analysis, Emerging Technologies, Plan Execution, Solution Design, Entrepreneurship, Market Opportunities, Case Studies, Market Analysis, Solution Delivery, Business Modeling, Project Closure, Proposal Development, Innovation, Ideation, Value Propositions, Needs Assessment, Market Research, Decision Making, Target Audience

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…312313314…461

In summary, here are 10 of our most popular market research courses

  • Creating Infographics with GenAI for Marketing: Coursera
  • Planning of Hydropower Projects: L&T EduTech
  • Learning TensorFlow: the Hello World of Machine Learning: Google Cloud
  • The Fundamental of Data-Driven Investment: Sungkyunkwan University
  • Value-Based Selling: Packt
  • Introduction to Analytics Engineering: Edureka
  • AI Agent Architecture: Reasoning, Memory, and LangGraph: Board Infinity
  • Introdução ao Marketing Digital: Fundação Instituto de Administração
  • Biomedical Ethics and Public Health Ethics: The University of Tokyo
  • Big Data Analysis Deep Dive: Alibaba Cloud Academy

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok