• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • D

    Duke University

    Healthcare Leadership for Climate Change

    Skills you'll gain: Climate Change Adaptation, Health Disparities, Health Equity, Design Thinking, Climate Change Programs, Environmental Issue, Ethical Standards And Conduct, Initiative and Leadership, Advocacy, Community Organizing, Leadership, Sustainable Systems, Leadership Development, Social Determinants Of Health, Personal Development, Health Education, Climate Change Mitigation, International Relations, Environmental Policy, Environmental Science

    4.9 stars, 39 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.9 (39) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Roadmap para a Estratégia

    Skills you'll gain: Strategic Leadership, Strategic Marketing, Business Strategy, Stakeholder Analysis, Business Strategies, Leadership Studies, Marketing Strategies, Marketing, Leadership, Leadership Development, Organizational Leadership, Business Modeling, Marketing Strategy and Techniques, Brand Marketing, Customer Analysis, Strategic Planning, Strategic Thinking, Organizational Strategy, Corporate Strategy, Financial Analysis

    4.7 stars, 74 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.7 (74) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    AI for Lawyers and Other Advocates

    Skills you'll gain: Responsible AI, AI literacy, Delegation Skills, Legal Technology, Critical Thinking, Time Management, AI Enablement, AI powered creativity, Artificial Intelligence, Legal Risk, Advocacy, AI Integrations, Leadership Development, Lifelong Learning, Professional Development, Constructive Feedback, Leadership, Creativity, Generative AI, Communication

    4.6 stars, 86 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.6 (86) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Customer Centric Innovation

    Skills you'll gain: Innovation, New Product Development, Product Development, Customer Insights, Process Development, Customer Analysis, User Feedback, Consumer Behaviour, Market Research, Business Strategies, Customer Relationship Management, Marketing Psychology

    4.7 stars, 81 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (81) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a website with MailChimp

    Skills you'll gain: Search Engine Optimization, Content Management, Content Management Systems, Web Content, Web Design, Web Presence, Information Architecture, Web Design and Development, Digital Publishing, Account Management, Business Priorities, Editing, Photo Editing

    4.7 stars, 87 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (87) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • J

    Johns Hopkins University

    Foundations of Strategic Communications

    Skills you'll gain: Non-Verbal Communication, Communication Strategies, Interpersonal Communications, Technical Communication, Target Audience, Leadership Studies, Strategic Communication, Communication, Stakeholder Communications, Persuasive Communication, Professional Development, Leadership, Influencing, Rapport Building, Professionalism, Organizational Leadership, Active Listening

    4.8 stars, 30 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (30) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Understanding Psychosis

    Skills you'll gain: Health Disparities, Psychiatry, Community Mental Health Services, Mental Health Diseases and Disorders, Social Determinants Of Health, Mental Health Therapies, Clinical Psychology, Mental and Behavioral Health, Trauma Care, Rapport Building, Psychotherapy, Mental Health, Pharmacotherapy, Driving engagement, Research

    4.6 stars, 22 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (22) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • M

    Microsoft

    User Interface Design and Prototyping

    Skills you'll gain: User Interface (UI), Prototyping, Usability Testing, User Interface and User Experience (UI/UX) Design, Wireframing, Interactive Design, Interaction Design, User Experience Design, Figma (Design Software), Usability, User Interface (UI) Design, Mockups, Design Thinking, User Research, Design, Style Guides

    4.5 stars, 74 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.5 (74) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • K

    Knowledge Accelerators

    Cybersecurity Awareness Essentials for Employees

    Skills you'll gain: Cyber Security Policies, AI Security, Cybersecurity, Threat Management, Cyber Attacks, Cyber Risk, Email Security, Endpoint Security, Mobile Security, Identity and Access Management, Remote Access Systems, Multi-Factor Authentication, Artificial Intelligence

    4.9 stars, 55 reviews, Beginner, Course, Less Than 2 Hours

    ★ 4.9 (55) · Beginner · Course · Less Than 2 Hours

    Category: Preview
    Preview
  • C

    Corporate Finance Institute

    Economics for Capital Markets

    Skills you'll gain: Financial Trading, Financial Market, Market Data, Economics, Capital Markets, Market Dynamics, Financial Policy, Business Economics, General Finance, Securities Trading, Banking, Economics, Policy, and Social Studies, Investment Management, Market Analysis

    4.7 stars, 28 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (28) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Minnesota

    Prototyping and Design

    Skills you'll gain: User Interface (UI), Prototyping, User Interface and User Experience (UI/UX) Design, User Interface (UI) Design, Interactive Design, Graphic and Visual Design, Design, Interaction Design, Mockups, Design Elements And Principles, Wireframing, Internet Of Things

    4.6 stars, 397 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.6 (397) · Mixed · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Illinois Urbana-Champaign

    Sustainability Reporting: From Regulation to Implementation

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainability Reporting, Corporate Sustainability, Sustainable Business, Business Reporting, Data Storytelling, Compliance Reporting, Data Visualization, Performance Reporting, Sustainability Standards, Environmental Regulations, Stakeholder Communications, Strategic Communication, Corporate Communications, Regulatory Requirements, Stakeholder Engagement, Environmental Issue, Report Writing, Auditors Report, Return On Investment

    4.7 stars, 46 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (46) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
1…312313314…600

In summary, here are 10 of our most popular social media marketing courses

  • Healthcare Leadership for Climate Change: Duke University
  • Roadmap para a Estratégia: Fundação Instituto de Administração
  • AI for Lawyers and Other Advocates: University of Michigan
  • Customer Centric Innovation: University of Illinois Urbana-Champaign
  • Create a website with MailChimp: Coursera
  • Foundations of Strategic Communications: Johns Hopkins University
  • Understanding Psychosis: University of Michigan
  • User Interface Design and Prototyping: Microsoft
  • Cybersecurity Awareness Essentials for Employees: Knowledge Accelerators
  • Economics for Capital Markets: Corporate Finance Institute

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok