• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • A

    Adobe

    Visualize and Pitch Your Product With AI

    Skills you'll gain: Sales Presentation, Sales Presentations, Presentations, Product Demonstration, Prompt Engineering Tools, Generative AI, Storytelling, AI powered creativity, Responsible AI, Oral Expression, Marketing Collateral, Branding, Proposal Development, Visual Design, Graphic Design, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • F

    Fundação Instituto de Administração

    Estratégia Digital e o Comportamento de Busca do Consumidor

    Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Digital Brand Strategy, Digital Marketing, Digital Marketing Campaigns, Strategic Marketing, Marketing Planning, Marketing Analytics, Sales Strategy, Consumer Behaviour, Brand Awareness, Brand Management, Drive Engagement, Branding, Performance Measurement, A/B Testing, Community Development

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Discover types of Facebook Ads and the best for you

    Skills you'll gain: Facebook, Online Advertising, Advertising, Digital Advertising, Advertising Campaigns, Meta Ads Manager, Social Media, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • N

    Northeastern University

    Healthcare Information Design and Visualizations

    Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Data Visualization, Data Visualization Software, Data Presentation, Tableau Software, Dashboard, Data Analysis Software, Data Analysis, Data-Driven Decision-Making, Data Ethics, Trend Analysis, Technical Communication, Business Analytics, Storytelling, Data Collection, Design Elements And Principles

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Getting started with Prezi for small businesses

    Skills you'll gain: Marketing Materials, Presentations, Marketing Collateral, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Créer des Newsletters professionnelles avec Canva

    Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Content Creation, Promotional Materials, Event Marketing, Business Writing, Graphic Design, Marketing Design, Target Audience, Marketing Communications

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • S

    Skillshare

    Create Easy Instagram Reels with Canva

    Skills you'll gain: Instagram, Canva (Software), Content Performance Analysis, Web Content Accessibility Guidelines, Image Quality, Photography, Marketing Psychology, Photo Editing, Content Scheduling, Content Creation, Social Media Content, Marketing Design, Visual Storytelling, Performance Analysis, Graphic and Visual Design, Content Strategy, Driving engagement, Social Media, Content Development and Management, Productivity

    Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    إنشاء حساب بينترست واستغلاله في مشروعك التجاري

    Skills you'll gain: Pinterest, Marketing, Social Media Marketing, Social Media Content, Business Marketing, Online Advertising, Paid media, User Accounts, Driving engagement

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • E

    EDUCBA

    Business Intelligence & Reporting Tools

    Skills you'll gain: SQL Server Reporting Services, Database Design, Microsoft Access, Microsoft Excel, Business Intelligence, Pivot Tables And Charts, Business Intelligence Software, Database Systems, Dashboard, Business Reporting, Databases, Compensation Analysis, Relational Databases, Dashboard Creation, Spreadsheet Software, Data Integrity, Data Validation, Data Visualization, Analytics, Business

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Crea un mapa de proceso con Canva

    Skills you'll gain: Process Mapping, Process Design, Process Flow Diagrams, Diagram Design, Data Visualization, Graphic Design, Account Management, Marketing

    4.3 stars, 12 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.3 (12) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    American Psychological Association

    Basic Inferential Statistics for Psychology

    Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Probability & Statistics, Statistical Methods, Probability Distribution, Statistical Reporting, Statistical Analysis, Quantitative Research, Statistical Software, Correlation Analysis, Sampling (Statistics), Statistical Inference, Statistics, Data Analysis, Analysis, Descriptive Statistics, Probability, Scientific Methods, Analytical Skills, Regression Analysis

    4.5 stars, 8 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (8) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Salesforce Starter Kit

    Skills you'll gain: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, AI Enablement, Responsible AI, Web Services, Business Reporting, Data Ethics, Customer Analysis, AI literacy, Artificial Intelligence, Application Programming Interface (API), AI Integrations, Software Design Patterns, Software Design, Data Security

    Advanced · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…319320321…550

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok