Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Sales Presentation, Sales Presentations, Presentations, Product Demonstration, Prompt Engineering Tools, Generative AI, Storytelling, AI powered creativity, Responsible AI, Oral Expression, Marketing Collateral, Branding, Proposal Development, Visual Design, Graphic Design, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Marketing Strategies, Data-Driven Marketing, Digital Brand Strategy, Digital Marketing, Digital Marketing Campaigns, Strategic Marketing, Marketing Planning, Marketing Analytics, Sales Strategy, Consumer Behaviour, Brand Awareness, Brand Management, Drive Engagement, Branding, Performance Measurement, A/B Testing, Community Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Online Advertising, Advertising, Digital Advertising, Advertising Campaigns, Meta Ads Manager, Social Media, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Northeastern University
Skills you'll gain: Data Storytelling, Exploratory Data Analysis, Data Visualization, Data Visualization Software, Data Presentation, Tableau Software, Dashboard, Data Analysis Software, Data Analysis, Data-Driven Decision-Making, Data Ethics, Trend Analysis, Technical Communication, Business Analytics, Storytelling, Data Collection, Design Elements And Principles
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Materials, Presentations, Marketing Collateral, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Content Creation, Promotional Materials, Event Marketing, Business Writing, Graphic Design, Marketing Design, Target Audience, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Skillshare
Skills you'll gain: Instagram, Canva (Software), Content Performance Analysis, Web Content Accessibility Guidelines, Image Quality, Photography, Marketing Psychology, Photo Editing, Content Scheduling, Content Creation, Social Media Content, Marketing Design, Visual Storytelling, Performance Analysis, Graphic and Visual Design, Content Strategy, Driving engagement, Social Media, Content Development and Management, Productivity
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Pinterest, Marketing, Social Media Marketing, Social Media Content, Business Marketing, Online Advertising, Paid media, User Accounts, Driving engagement
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: SQL Server Reporting Services, Database Design, Microsoft Access, Microsoft Excel, Business Intelligence, Pivot Tables And Charts, Business Intelligence Software, Database Systems, Dashboard, Business Reporting, Databases, Compensation Analysis, Relational Databases, Dashboard Creation, Spreadsheet Software, Data Integrity, Data Validation, Data Visualization, Analytics, Business
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Process Mapping, Process Design, Process Flow Diagrams, Diagram Design, Data Visualization, Graphic Design, Account Management, Marketing
★ 4.3 (12) · Intermediate · Guided Project · Less Than 2 Hours

American Psychological Association
Skills you'll gain: Sample Size Determination, Statistical Hypothesis Testing, Probability & Statistics, Statistical Methods, Probability Distribution, Statistical Reporting, Statistical Analysis, Quantitative Research, Statistical Software, Correlation Analysis, Sampling (Statistics), Statistical Inference, Statistics, Data Analysis, Analysis, Descriptive Statistics, Probability, Scientific Methods, Analytical Skills, Regression Analysis
★ 4.5 (8) · Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Salesforce, Salesforce Development, Systems Integration, Customer Relationship Management, Customer Relationship Management (CRM) Software, Data Integration, Contract Management, AI Enablement, Responsible AI, Web Services, Business Reporting, Data Ethics, Customer Analysis, AI literacy, Artificial Intelligence, Application Programming Interface (API), AI Integrations, Software Design Patterns, Software Design, Data Security
Advanced · Specialization · 1 - 4 Weeks