Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of California, Irvine
Skills you'll gain: Dashboard Creation, Dashboard, Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Tableau Software, Market Data, Geospatial Information and Technology, Data Analysis, Analytical Skills, Application Deployment, Network Analysis, Financial Data, Financial Analysis
★ 5 (8) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Content Development and Management, Content Scheduling, Social Media Content, Content Strategy, Social Media, Social Media Management, Social Media Marketing, Facebook, Social Media Strategy, Advertising
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Lead Generation, Personalized Campaigns, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, Prospecting and Qualification, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Artificial Intelligence
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Customer Service, Customer Relationship Building, Customer Analysis, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Organizational Change, Value Propositions, Drive Engagement
★ 4.8 (24) · Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Model Evaluation, Model Training, Applied Machine Learning, Google Cloud Platform, Image Analysis, Model Deployment, Computer Vision, Machine Learning, Predictive Analytics, Cloud Storage, Cloud API
★ 5 (6) · Intermediate · Project · Less Than 2 Hours

John Wiley & Sons
Skills you'll gain: Strategic Partnership, Business Development, Growth Strategies, New Business Development, Loyalty Programs, Professional Networking, Conversion Funnel Analysis, Relationship Building, Brand Loyalty, Business Relationship Management, Customer Relationship Building, Collaboration, Customer Engagement, Cross-Functional Collaboration, Marketing, Business Solutions, Revenue Management, Business Planning, Business, Business Communication
Intermediate · Course · 3 - 6 Months

Skills you'll gain: Canva (Software), Marketing Design, Graphic Design, Color Theory, Graphic and Visual Design Software, Graphic and Visual Design, Creative Design, Visual Design, Marketing Collateral, Content Creation, Marketing, Business Communication, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Facebook, Meta Ads Manager, Conversion Funnel Analysis, Online Advertising, Web Analytics, Digital Advertising, User Accounts
★ 4.1 (7) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Technical Analysis, Market Trend, Market Data, Trend Analysis, Financial Trading, Market Analysis, Market Dynamics
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Cloud Platform, Cloud Storage, Query Languages, Data Import/Export, Analytics, Data Science, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Variance Analysis, Excel Macros, Excel Formulas, Microsoft Excel, Financial Data, Financial Forecasting, Spreadsheet Software, Financial Analysis, Financial Modeling, Budgeting, Data Cleansing, Revenue Forecasting, Management Reporting, Data Validation, Forecasting, Pivot Tables And Charts, Generative AI, Trend Analysis, Visual Basic (Programming Language), Data Analysis
Advanced · Course · 1 - 3 Months

Skills you'll gain: A/B Testing, Google Analytics, Conversion Funnel Analysis, Data-Driven Marketing, Customer Insights, Customer Analysis, Meta Ads Manager, Marketing Analytics, Target Audience, AI Personalization, Personalized Campaigns, Digital Advertising, Online Advertising, Social Media Campaigns, Performance Measurement, Business Metrics, Campaign Management, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks