• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • A

    Adobe

    Visualize and Pitch Your Product With AI

    Skills you'll gain: Sales Presentation, Sales Presentations, Presentations, Product Demonstration, Prompt Engineering Tools, Generative AI, Storytelling, AI powered creativity, Responsible AI, Oral Expression, Marketing Collateral, Branding, Proposal Development, Visual Design, Graphic Design, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • C

    Coursera

    Analyze and Act on Audience Insights

    Skills you'll gain: Surveys, Survey Creation, Customer Insights, Data-Driven Marketing, Data Import/Export, Data Presentation, Market Research, Marketing Analytics, Customer Analysis, Marketing Strategies, Target Audience, Presentations, Data Analysis, Microsoft Excel, Target Market, Pivot Tables And Charts, Data-Driven Decision-Making, Data Storytelling, Spreadsheet Software, Data Capture

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Discover types of Facebook Ads and the best for you

    Skills you'll gain: Facebook, Online Advertising, Advertising, Digital Advertising, Advertising Campaigns, Meta Ads Manager, Social Media, Social Media Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Prezi para pequeñas empresas

    Skills you'll gain: Marketing Materials, Marketing Collateral, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Content Marketing, Promotional Materials, Branding, Marketing Communications, Digital Marketing, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • U

    University of California San Diego

    Teaching Impacts of Technology: Data Collection, Use, and Privacy

    Skills you'll gain: Data Ethics, Big Data, Cybersecurity, Data Security, Cryptography, Education Software and Technology, Information Privacy, Encryption, Digital pedagogy, Data Sharing, AI Personalization, Computer Science, Information Technology, Web Applications, Web Servers, Machine Learning, Machine Learning Methods, Supervised Learning

    4.6 stars, 10 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (10) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • D

    Duke University

    데이터 중심 기업을 위한 비즈니스 지표

    Skills you'll gain: Business Metrics, Digital Analysis, Analytics, Business Analytics, Performance Measurement, Performance Metric, Marketing Analytics, Big Data, Business Analysis, Key Performance Indicators (KPIs), Data Analysis, Web Analytics, Digital Transformation, Case Studies, Data-Driven Decision-Making, Data Literacy, Culture Transformation

    Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Comercialice su nuevo negocio con Canva

    Skills you'll gain: Brochures, Canva (Software), Logo Design, Marketing Collateral, Marketing Materials, Marketing Design, Promotional Materials, Graphic and Visual Design Software, Graphic Design, Organizational Skills, Marketing, Creative Design, Design Elements And Principles, Branding

    4.8 stars, 6 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.8 (6) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • A

    American Psychological Association

    Intro to Null Hypothesis Significance Testing with z-test

    Skills you'll gain: Statistical Hypothesis Testing, Sample Size Determination, Probability & Statistics, Probability Distribution, Statistical Methods, Quantitative Research, Statistical Inference, Statistics, Sampling (Statistics), Statistical Analysis, Probability, Scientific Methods, Data Analysis, Research, Psychology

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Piktochart pour les débutants

    Skills you'll gain: Marketing Materials, Marketing Design, Marketing Collateral, Data Visualization, Content Creation, Graphic Design, Shared Media, Content Marketing, Social Media, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Créer un pitch deck pour votre projet avec Canva

    Skills you'll gain: Timelines, Product Demonstration, Product Promotion, Marketing Materials, Presentations, Sales Presentations, Marketing Collateral, Sales Presentation, Marketing Design, Project Design, Project Schedules, Value Propositions, Entrepreneurship, Graphic Design, Data Sharing

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Real-time data visualization dashboard using Node-red

    Skills you'll gain: Dashboard Creation, Dashboard, Data Preprocessing, Interactive Data Visualization, Data Visualization Software, Real Time Data, Data Analysis, Application Programming Interface (API), No-Code Development, JSON, Javascript

    4.3 stars, 18 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.3 (18) · Intermediate · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    From Data to Insights with Google Cloud 日本語版

    Skills you'll gain: Looker (Software), Google Cloud Platform, SQL, Dashboard, Big Data, Data Visualization Software, Dashboard Creation, Interactive Data Visualization, Applied Machine Learning, Data Access, Data Transformation, Query Languages, Machine Learning, Data Cleansing, Data Preprocessing, Model Evaluation, Model Training, Data Analysis, Data Wrangling, Analytics

    4.5 stars, 13 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.5 (13) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…324325326…550

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok