• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • D

    Dubai College of Tourism

    Hospitality Pricing Strategies and Distribution Channels

    Skills you'll gain: Revenue Management, Loyalty Programs, Forecasting, Market Dynamics, Hospitality Management, Revenue Forecasting, Marketing Channel, Hospitality, Hotels and Accommodations, Customer Retention, Cost Management, Direct Selling, Data-Driven Decision-Making, Market Analysis, Data Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    American Psychological Association

    Eating-Related Disorders and Disorders of Sleep

    Skills you'll gain: Mental Health Diseases and Disorders, Behavioral Health, Psychiatry, Nutrition and Diet, Mental and Behavioral Health, Mental Health, Clinical Psychology, Psychology, Psychological Evaluations, Psychosocial Assessments, Patient Evaluation, Cultural Diversity, Cognitive Behavioral Therapy, Mental Health Therapies, Health Education, Science and Research, Scientific Methods, Pharmacotherapy, Patient Treatment, Clinical Assessment

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • B

    Board Infinity

    Strategic Brand Management: Storytelling & Positioning

    Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Storytelling, Brand Loyalty, Digital Brand Strategy, Strategic Marketing, Marketing Psychology, Marketing Strategies, Target Audience, Marketing, Target Market, Diversity Marketing, Consumer Behaviour, Governance, Portfolio Management, Persona Development, Diversity and Inclusion, Value Propositions

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    AI Agents: Multi-Agent Design & Governance

    Skills you'll gain: Responsible AI, AI Workflows, AI Orchestration, Agentic Workflows, Agentic systems, Generative AI Agents, Artificial Intelligence, Coordinating, Coordination, Data Ethics, Governance, Systems Architecture, Software Architecture, Accountability Frameworks, Scalability, Regulatory Compliance, Communication Strategies, Communication

    Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • S

    SkillsBooster Academy

    From Resume to Job Offer: Get Hired Faster with AI Tools

    Skills you'll gain: LinkedIn, Applicant Tracking Systems, AI literacy, Prompt Engineering, Prompt Engineering Tools, Interviewing Skills, AI Personalization, Google Gemini, Job Analysis, ChatGPT, Content Optimization, Professional Networking, Professional Development, Generative AI, Responsible AI, Keyword Research, Personal Development, Writing and Editing, Negotiation, Organizational Skills

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Data Storytelling

    Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Statistical Visualization, Data Literacy, Data Visualization Software, Tableau Software, Data Ethics, Exploratory Data Analysis, Data Integrity, Correlation Analysis

    4 stars, 10 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4 (10) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Gestão da Cadeia de Suprimentos

    Skills you'll gain: Supply Chain Management, Supply Chain Systems, Supply Chain, Supply Chain Planning, Logistics, Logistics Management, Operations Management, Order Fulfillment, Production Management, Business Technologies, Customer Demand Planning, Demand Planning, Production Process, Personalized Service, Production Planning, Data-Driven Decision-Making, Automation, Digital Transformation, Internet Of Things, Machine Learning

    5 stars, 13 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 5 (13) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Maryland, College Park

    Selecting the Right Customer & Channel

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Brand Loyalty, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Customer Data Management, B2B Sales, Target Market, Operating Cost, Strategic Decision-Making

    4.8 stars, 6 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (6) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • T

    The State University of New York

    Analytics, Law, and Athlete Representation

    Skills you'll gain: Performance Analysis, Law, Regulation, and Compliance, Data-Driven Decision-Making, Data Analysis, Regulation and Legal Compliance, Analytics, Labor Law, Data Management, Contract Management, Decision Making, Contract Negotiation, Negotiation, Relationship Building, Ethical Standards And Conduct, Business Ethics, Operations Management

    5 stars, 8 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (8) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Macquarie University

    The Science of Learning: How Learning Works

    Skills you'll gain: Interactive Learning, Human Learning, Education and Training, Knowledge Transfer, Student-Centred Learning, Pedagogy, Instructional Strategies, Learning Strategies, Teaching, School Psychology, Critical Thinking, Instructional Design, Educational Materials, Instructional and Curriculum Design, Curriculum Development, Curriculum Planning

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • P

    Pearson

    Learning Deep Learning

    Skills you'll gain: Large Language Modeling, Deep Learning, Prompt Engineering, Image Analysis, Model Deployment, Recurrent Neural Networks (RNNs), PyTorch (Machine Learning Library), Convolutional Neural Networks, Model Optimization, Tensorflow, LLM Application, Transfer Learning, Computer Vision, Responsible AI, Generative Model Architectures, Model Training, Natural Language Processing, Embeddings, Generative AI, Artificial Neural Networks

    Intermediate · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    L&T EduTech

    Tunnel Construction Practices

    Skills you'll gain: Construction Engineering, Engineering, Scientific, and Technical Instruments, Construction, Civil Engineering, Construction Management, Structural Engineering, Environmental Monitoring, Engineering Practices, Safety Standards, Failure Analysis, Structural Analysis, Engineering Design Process, Engineering Analysis, Finite Element Methods

    Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…328329330…461

In summary, here are 10 of our most popular market research courses

  • Hospitality Pricing Strategies and Distribution Channels: Dubai College of Tourism
  • Eating-Related Disorders and Disorders of Sleep: American Psychological Association
  • Strategic Brand Management: Storytelling & Positioning: Board Infinity
  • AI Agents: Multi-Agent Design & Governance: Coursera
  • From Resume to Job Offer: Get Hired Faster with AI Tools: SkillsBooster Academy
  • Data Storytelling: University of California, Irvine
  • Gestão da Cadeia de Suprimentos: Fundação Instituto de Administração
  • Selecting the Right Customer & Channel: University of Maryland, College Park
  • Analytics, Law, and Athlete Representation: The State University of New York
  • The Science of Learning: How Learning Works: Macquarie University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok