Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fundação Instituto de Administração
Skills you'll gain: Customer Success Management, Customer Service, Customer Relationship Building, Customer Analysis, Customer Retention, Customer experience strategy (CX), Customer Engagement, Customer Relationship Management, Customer Insights, Target Audience, Organizational Structure, Key Performance Indicators (KPIs), Business Metrics, Organizational Change, Value Propositions, Drive Engagement
★ 4.8 (24) · Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Model Evaluation, Model Training, Applied Machine Learning, Google Cloud Platform, Image Analysis, Model Deployment, Computer Vision, Machine Learning, Predictive Analytics, Cloud Storage, Cloud API
★ 5 (6) · Intermediate · Project · Less Than 2 Hours

Skills you'll gain: Earned Value Management, Project Management Life Cycle, Project Controls, Project Portfolio Management, Project Schedules, Resource Allocation, Project Management Office (PMO), Work Breakdown Structure, Operational Excellence, Scheduling, Workflow Management, Data Visualization, Project Management, Project Planning, Planning, Cost Management, Administration, Operations, Construction, Analytics
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, ChatGPT, Data Ethics, Responsible AI, Generative AI, Generative Model Architectures, Human Resources Management and Planning, HR Tech, Talent Recruitment, Human Resource Strategy, AI Product Strategy, AI Personalization, AI Integrations, People Analytics, AI literacy, AI Enablement, Ethical Standards And Conduct, Risking, Performance Analysis, Performance Metric
★ 5 (20) · Beginner · Specialization · 1 - 3 Months

University of Pittsburgh
Skills you'll gain: Bayesian Statistics, Statistical Modeling, Predictive Analytics, Statistics, Regression Analysis, Predictive Modeling, Statistical Inference, Probability & Statistics, Mathematical Modeling, Model Evaluation, Data Analysis, Data Science, Statistical Machine Learning, Statistical Analysis, Statistical Programming, Markov Model, Probability Distribution, Sampling (Statistics), Machine Learning, Python Programming
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: SQL Server Reporting Services, Database Design, Microsoft Access, Microsoft Excel, Business Intelligence, Pivot Tables And Charts, Business Intelligence Software, Database Systems, Dashboard, Business Reporting, Databases, Compensation Analysis, Relational Databases, Dashboard Creation, Spreadsheet Software, Data Integrity, Data Validation, Data Visualization, Analytics, Business
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, Miro AI, Prompt Patterns, Generative AI Agents, Prompt Engineering Tools, Responsible AI, AI Product Strategy, No-Code Development, Generative AI, Workflow Management, Email Automation, Process Design, ChatGPT, Customer Analysis, Content Performance Analysis, Customer Data Management, Customer Inquiries, Customer and Client Support, AI Workflows, Emotional Intelligence
★ 4.7 (6) · Beginner · Specialization · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Precision Medicine, Game Theory, Reinforcement Learning, Data-Driven Decision-Making, Clinical Trials, Bioinformatics, Image Analysis, Markov Model, Data Analysis, Time Series Analysis and Forecasting, Bayesian Statistics, Decision Making, Analysis, Data Science, Business Analytics, Biostatistics, Clinical Research, Cyber Security Strategy, Decision Intelligence, Statistical Analysis
Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Stakeholder Management, Corporate Sustainability, Stakeholder Engagement, Innovation, Business Strategy, Stakeholder Analysis, Business Management, Business Ethics, Design Thinking, Finance, People Management, Business Modeling, Corporate Finance, Social Impact, Entrepreneurship, Creativity, Diversity and Inclusion, Sustainable Business, Internet Of Things, Emerging Technologies
★ 4.8 (69) · Beginner · Specialization · 3 - 6 Months

University of Minnesota
Skills you'll gain: Social Determinants Of Health, Health Disparities, Health Equity, Health Policy, Systems Thinking, Health Informatics, Epidemiology, Public Health, Economics, Policy, and Social Studies, Social Justice, Community Health, Health Systems, Social Impact, R (Software), Data Analysis, Data Literacy, Health Promotion, R Programming, Data Visualization, Data-Driven Decision-Making
★ 4.7 (16) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Facebook, Marketing Materials, Advertising, Graphic and Visual Design Software, Marketing Collateral, Marketing Design, Graphic and Visual Design, Graphic Design, Branding, Content Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Product Management, Market Share, Go To Market Strategy, Design and Product, Product Planning, User Experience, Market Analysis, Revenue Management, Product Lifecycle Management, UI/UX Strategy, Product Roadmaps, Market Opportunities, Product Design, Product Strategy, Sprint Retrospectives, User Interface and User Experience (UI/UX) Design, Web Analytics, Marketing Analytics, Product Testing, Stakeholder Management
Intermediate · Course · 1 - 3 Months