Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

O.P. Jindal Global University
Skills you'll gain: Emerging Technologies, Cloud Computing, Business Technologies, Technology Strategies, Digital Marketing, Internet Of Things, Digital Transformation, Cybersecurity, Marketing, MarTech, FinTech, Artificial Intelligence, Blockchain, Business Strategy, Data Security, Automation
Build toward a degree
Mixed Ā· Course Ā· 3 - 6 Months

UniversitĆ di Napoli Federico II
Skills you'll gain: Unsupervised Learning, Supervised Learning, R Programming, R (Software), Artificial Neural Networks, Transfer Learning, Machine Learning, Exploratory Data Analysis, Tidyverse (R Package), Deep Learning, Predictive Modeling, Ggplot2, Regression Analysis, Dimensionality Reduction, Data Analysis, Data Wrangling, Data Modeling
Intermediate Ā· Course Ā· 1 - 4 Weeks

Skills you'll gain: Marketing Strategies, Facebook, Web Analytics, Marketing Analytics, Social Media Marketing, Online Advertising, Business Marketing, Target Audience, Digital Marketing, Business Communication
Beginner Ā· Guided Project Ā· Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Cloud Platform, NoSQL, Big Data, Database Administration, Databases, Data Manipulation, Command-Line Interface, Data Analysis
Beginner Ā· Project Ā· Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Preprocessing, Model Evaluation, Applied Machine Learning, Big Data, Google Cloud Platform, Data Manipulation, Predictive Analytics, Machine Learning, Exploratory Data Analysis, SQL
Beginner Ā· Project Ā· Less Than 2 Hours

Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Canva (Software), Multimedia, Marketing Design, Design, Marketing Collateral, Product Demonstration, Marketing Materials, Graphic Design, Photo Editing
Intermediate Ā· Guided Project Ā· Less Than 2 Hours

Kennesaw State University
Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Marketing, Innovation, Competitive Analysis
Beginner Ā· Course Ā· 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Dashboard, Customer Relationship Management, Marketing Analytics, Marketing Automation, Marketing, Customer Data Management, Marketing Management, Business, Business Strategy
Beginner Ā· Guided Project Ā· Less Than 2 Hours

Skills you'll gain: NumPy, Pandas (Python Package), Image Analysis, Data Manipulation, Matplotlib, Computer Vision, Data Analysis, Interactive Data Visualization, Python Programming, Data Visualization, JSON, Programming Principles, Scripting, Scripting Languages, Data Structures, Development Environment, Microsoft Visual Studio, Integrated Development Environments, Computer Programming, Software Installation
Beginner Ā· Specialization Ā· 3 - 6 Months

University of Virginia
Skills you'll gain: User Story, Persona (User Experience), Design Thinking, Agile Product Development, Agile Methodology, Interviewing Skills, User Research, Persona Development, Product Development, Innovation, User Centered Design
Beginner Ā· Course Ā· 1 - 4 Weeks

Skills you'll gain: Canva (Software), Marketing Materials, Email Marketing, Marketing Design, Promotional Materials, Online Advertising, Social Media Campaigns, Graphic Design, Content Marketing, Graphic and Visual Design, Social Media Marketing, Product Promotion, Digital Marketing, Business Communication
Beginner Ā· Guided Project Ā· Less Than 2 Hours

Coursera
Skills you'll gain: Jupyter, Microsoft Excel, Spreadsheet Software, Project Schedules, Data Import/Export, Data Visualization Software, Python Programming, Email Automation, Data Literacy, Data Structures, Data Manipulation
Intermediate Ā· Guided Project Ā· Less Than 2 Hours