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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • D

    Dartmouth College

    Simulation for Digital Transformation

    Skills you'll gain: Simulations, Simulation and Simulation Software, Analytics, Digital Transformation, Complex Problem Solving, Predictive Analytics, Data-Driven Decision-Making, Process Modeling, Verification And Validation, Probability, Process Optimization, Data Integration, Risk Management, Probability Distribution, Python Programming, Event-Driven Programming, Decision Making, Performance Analysis

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Target Lists with Segmentation

    Skills you'll gain: Email Marketing, Marketing Analytics, Target Audience, Performance Analysis, Data-Driven Marketing, Return On Investment, Customer Analysis, Marketing Effectiveness, Performance Review, Marketing Strategy and Techniques, Strategic Marketing, Data Integration, Lead Generation, Customer Engagement, Consumer Behaviour, Continuous Improvement Process

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    MathWorks

    Data Science Companion

    Skills you'll gain: Datamaps, Data Science, Spatial Data Analysis, Data Processing, Data Preprocessing, Machine Learning, Geographic Information Systems, Data Visualization, Data Analysis, Data Integration, Amazon Web Services, Cloud Computing, Matlab, Model Training, Data Cleansing, Regression Analysis, Classification Algorithms

    4.9 stars, 14 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (14) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • G

    Google Cloud

    Ingesting New Datasets into BigQuery

    Skills you'll gain: Data Warehousing, SQL, Data Management, Database Management, Data Processing, Google Cloud Platform, Data Integration, Data Import/Export, Data Storage, Google Analytics

    5 stars, 6 reviews, Beginner, Project, Less Than 2 Hours

    ★ 5 (6) · Beginner · Project · Less Than 2 Hours

  • E

    EDUCBA

    Master Excel Skills: Analyze, Automate & Visualize Data

    Skills you'll gain: Excel Macros, Data Validation, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Scatter Plots, Histogram, Data Integrity, Excel Formulas, Spreadsheet Software, Analysis, Forecasting, Data Analysis Software, Data Analysis, Debugging, Visual Basic (Programming Language), Automation

    4.9 stars, 12 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (12) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    YouTube Growth: Boost Your Engagement

    Skills you'll gain: Drive Engagement, Driving engagement, Live Streaming, Content Development and Management, Digital Publishing, Content Scheduling, Social Media Marketing, Growth Strategies, Customer Engagement, Social Media Content, Social Media Strategy, Content Management, Content Optimization, Video Production, Content Strategy, Content Creation, Production Schedule

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Optimize Ads with Google Ads & Quality Scores

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Advertising Campaigns, Bidding, Online Advertising, Campaign Management, Keyword Research, Data-Driven Marketing, Content Optimization, Digital Advertising, Digital Marketing Campaigns, Performance marketing, Search Engine Marketing, Copywriting, Campaign Planning, Data-Driven Decision-Making, Customer experience improvement, Quality Assessment

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Glasgow

    Computational Thinking with JavaScript

    Skills you'll gain: Software Development Life Cycle, Program Development, Plot (Graphics), Data Presentation, Event-Driven Programming, Web Design and Development, Web Development Tools, Data Literacy, Animation and Game Design, Software Development, Hypertext Markup Language (HTML), Applied Machine Learning, Javascript, Interactive Design, Visualization (Computer Graphics), Graphics Software, Software Design, Application Design, Computer Graphics, Code Reusability

    Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Online Influence and Persuasion

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Network Analysis, Data Analysis, Analytical Skills, Statistical Analysis, Social Sciences, Research, Data Collection, AI Personalization, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Extract, Transform, Load, Media and Communications, Scripting, Psychology

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • O

    O.P. Jindal Global University

    Machine Learning

    3.9 stars, 9 reviews, Beginner, Course, 1 - 3 Months

    ★ 3.9 (9) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
    Category: Build toward a degree
    Build toward a degree
  • E

    Edureka

    AI-Powered Decision Intelligence

    Skills you'll gain: Decision Intelligence, Responsible AI, Generative AI Agents, Predictive Modeling, Agentic Workflows, Decision Support Systems, Business Intelligence, Data-Driven Decision-Making, Strategic Decision-Making, Decision Making, Business Analytics, Agentic systems, MLOps (Machine Learning Operations), Forecasting, Data Storytelling, Predictive Analytics, Machine Learning, Scikit Learn (Machine Learning Library), Data Security, Text Mining

    Intermediate · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Introducción a los Data Lakes con Azure

    Skills you'll gain: Data Lakes, File Management, Microsoft Azure, Azure Synapse Analytics, Information Management, Data Management, Databricks, Data Storage Technologies, Data Security

    4.6 stars, 18 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.6 (18) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Social Media Marketing (9)
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