Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Fred Hutchinson Cancer Center
Skills you'll gain: Bioinformatics, Data Analysis Software, Data Processing, Data Analysis, Data Literacy, Metadata Management, R Programming
★ 3.9 (20) · Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Marketing Channel, Facebook, Sales, Marketing, Conversion Funnel Analysis, Social Media Marketing, Social Media Analytics, Web Analytics, Business Strategy, Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Web Analytics, Social Media Marketing, Customer Insights, Social Media Analytics, Customer Analysis, User Accounts, Social Media, Marketing Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Exploratory Data Analysis, Statistical Modeling, Regression Analysis, Data Visualization, Model Evaluation, Data Analysis, Statistical Methods, Scatter Plots, Statistical Software, R Programming, Statistical Analysis, Plot (Graphics), R (Software), Predictive Modeling, Ggplot2, Statistical Programming
★ 4.7 (20) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Process, Prompt Engineering, Sales, Sales Presentations, Microsoft Copilot, Product Knowledge, Sales Pipelines, Value Propositions, Personalized Campaigns, Selling Techniques, Microsoft PowerPoint, AI literacy, Presentations, Responsible AI, AI Personalization, Verbal Communication Skills, AI Workflows, Customer Relationship Management
Advanced · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: LinkedIn, Thought Leadership, Web Presence, Professional Development, Brand Marketing, Personal Development, Professional Networking, Influencing, Social Media, Marketing, Business Planning, Marketing Strategies, Content Strategy, Financial Planning, Growth Strategies
Mixed · Course · 1 - 3 Months

Alex Genadinik
Skills you'll gain: Content Performance Analysis, Storytelling, Performance Measurement, Performance Analysis, Corporate Communications, Content Creation, ChatGPT, Brand Strategy, Driving engagement, Brand Marketing, Branding, Responsible AI, Value Propositions, Brainstorming
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Data Structures, Algorithms, Python Programming, Programming Principles, Computer Programming, Computational Thinking, Data Processing, Data Analysis Expressions (DAX), Data Analysis
Intermediate · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Deep Learning, Machine Learning Methods, Predictive Analytics, FinTech, Applied Machine Learning, Data-Driven Decision-Making, Predictive Modeling, Machine Learning, Digital Transformation, Machine Learning Algorithms, Financial Forecasting, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Artificial Intelligence, Artificial Neural Networks, Model Optimization, Data Science
★ 4.7 (24) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Plot (Graphics), Exploratory Data Analysis, Text Mining, Model Evaluation, Model Training, Classification Algorithms, Applied Machine Learning, Data Cleansing, Scikit Learn (Machine Learning Library), Statistical Machine Learning, Data Preprocessing, Natural Language Processing, Predictive Modeling, Machine Learning, Data Processing, Unstructured Data, Data Analysis, Machine Learning Algorithms, Computer Science
★ 4.5 (17) · Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Software Quality Assurance, Quality Assurance, Software Testing, Test Tools, Jira (Software), Development Testing, Regression Testing, Functional Testing, Software Quality (SQA/SQC), Test Planning, Test Case, Technical Communication, Issue Tracking, Agile Methodology, Software Development, Agile Project Management, Risk Management, User Interface and User Experience (UI/UX) Design, Data Analysis, Problem Solving
Beginner · Course · 1 - 4 Weeks

Simplilearn
Skills you'll gain: Keyword Research, Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Content Optimization, Digital Marketing Tools, Performance Analysis, Web Analytics, Performance Measurement, Performance Management, Analytics
Beginner · Course · 1 - 4 Weeks