Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Exploratory Data Analysis, Model Evaluation, Data Preprocessing, Regression Analysis, Applied Machine Learning, Scikit Learn (Machine Learning Library), Data Analysis, Matplotlib, Random Forest Algorithm, Machine Learning, Data Visualization, Decision Tree Learning, Artificial Neural Networks, Deep Learning, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Logo Design, Graphic and Visual Design Software, Digital Design, Graphic Design, Design Software, Digital Publishing, Marketing, Creative Design, Data Sharing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Storyboarding, Video Production, Storytelling, Scripting, Content Creation, Writing and Editing, AI Personalization
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Public Relations, Leadership, Media Relations, Brand Management, Employee Engagement, Crisis Management
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, E-Commerce, Sales Management, Online Advertising, Digital Advertising, Product Knowledge, Social Media Marketing, Social Media, Product Promotion
Beginner · Guided Project · Less Than 2 Hours

O.P. Jindal Global University
Skills you'll gain: Emerging Technologies, Cloud Computing, Business Technologies, Technology Strategies, Digital Marketing, Internet Of Things, Digital Transformation, Cybersecurity, Marketing, MarTech, FinTech, Artificial Intelligence, Blockchain, Business Strategy, Data Security, Automation
Build toward a degree
Mixed · Course · 3 - 6 Months

Skills you'll gain: AI Product Strategy, Agile Product Development, Jira (Software), Agile Methodology, Estimation, Backlogs, Agile Project Management, Sprint Planning, Project Management Software, User Story, ChatGPT, AI Enablement, AI Workflows, Team Management, Prioritization
Intermediate · Course · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Data Integration, Data Collection, Data Preprocessing, Data Validation, Data Cleansing, Data Quality, Data Analysis, Data Manipulation, Data Transformation, Data Pipelines, Pivot Tables And Charts, Statistical Visualization, Data Visualization, Statistical Analysis, Descriptive Statistics, Data Mining, Dimensionality Reduction
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Model Evaluation, AI Personalization, Data Science, Predictive Analytics, Data Preprocessing, Python Programming, Development Environment
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Canva (Software), Multimedia, Marketing Design, Design, Marketing Collateral, Product Demonstration, Marketing Materials, Graphic Design, Photo Editing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Predictive Modeling, Data Visualization, Data Presentation, Data-Driven Decision-Making, Advanced Analytics, Business Analytics, AI Enablement, Business Reporting, Global Marketing, User Feedback, Regional Sales, Presentations, Key Performance Indicators (KPIs), Law, Regulation, and Compliance
Beginner · Course · 1 - 4 Weeks