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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Building Statistical Models in R: Linear Regression

    Skills you'll gain: Exploratory Data Analysis, Statistical Modeling, Regression Analysis, Data Visualization, Model Evaluation, Data Analysis, Statistical Methods, Scatter Plots, Statistical Software, R Programming, Statistical Analysis, Plot (Graphics), R (Software), Predictive Modeling, Ggplot2, Statistical Programming

    4.7 stars, 20 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.7 (20) · Beginner · Guided Project · Less Than 2 Hours

  • V

    Vanderbilt University

    From Data to Decisions: Finding Patterns with AI

    Skills you'll gain: Statistical Methods, AI literacy, Statistical Analysis, Data Visualization, Generative AI, Statistical Visualization, Statistical Hypothesis Testing, Data Presentation, Data Storytelling, Box Plots, Data Analysis, Probability & Statistics, Plot (Graphics), Data-Driven Decision-Making, Exploratory Data Analysis, Artificial Intelligence, Analytics, Technical Communication, Statistical Inference, Graphing

    4.9 stars, 9 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (9) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • R

    Rutgers the State University of New Jersey

    Robotic Process Automation (RPA) in Accounting and Auditing

    Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Financial Auditing, Process Design, Workflow Management, Artificial Intelligence, AI Enablement, AI Integrations, Emerging Technologies, Artificial Intelligence and Machine Learning (AI/ML), Digital Transformation, Natural Language Processing, Cost Benefit Analysis, Scalability, Data Management

    4.1 stars, 9 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.1 (9) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • J

    Johns Hopkins University

    Household Surveys for Program Evaluation in LMICs

    Skills you'll gain: Surveys, Survey Creation, Sampling (Statistics), Program Evaluation, Data Management, Data Collection, Data Analysis, Data Cleansing, Quantitative Research, Data Quality, Research Design, Sample Size Determination, Interviewing Skills, Data Presentation, Data Mapping, Data Ethics

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Analyze AI SEO & Conquer Competitors

    Skills you'll gain: Competitive Analysis, Keyword Research, Search Engine Optimization, Competitive Intelligence, Web Analytics and SEO, Market Opportunities, Content Strategy, Market Intelligence, Social Media Marketing, Strategic Thinking, Marketing Strategies, Search Engine Marketing, Digital Marketing, Target Audience, Market Research, Gap Analysis, Needs Assessment, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Maryland, College Park

    Public Health Leadership

    Skills you'll gain: Empathy & Emotional Intelligence, Health Informatics, Public Health, Health Policy, Personal Development, Public Health and Disease Prevention, Clinical Informatics, Intercultural Competence, Professional Development, Emergency Services, Health Care Administration, Health Administration, Crisis Intervention, Health Equity, Initiative and Leadership, Informatics, Health Care, Data Analysis, Cultural Diversity, Adaptability

    4.9 stars, 8 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.9 (8) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • S

    SkillUp

    The DMAIC Framework - Define and Measure Phase

    Skills you'll gain: Process Capability, Project Schedules, Project Estimation, Statistical Analysis, Statistical Methods, Data Analysis, Project Management, Project Planning, Six Sigma Methodology, Statistics, Lean Six Sigma, Process Analysis, Data Collection, Project Scoping, Probability & Statistics, Performance Measurement, Scope Management, Performance Metric, Performance Analysis, Process Improvement and Optimization

    4.8 stars, 13 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (13) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Perform basic data analysis tasks using Java streams

    Skills you'll gain: Data Import/Export, Data Wrangling, Data Analysis, Exploratory Data Analysis, Java, Data Processing, Data Manipulation, Java Programming, Statistical Methods, Statistics

    4.5 stars, 6 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (6) · Intermediate · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Data Understanding and Visualization

    Skills you'll gain: Matplotlib, Statistical Visualization, Seaborn, Data Visualization, Data-Driven Decision-Making, Exploratory Data Analysis, Data Presentation, Probability & Statistics, Plot (Graphics), Data Visualization Software, Descriptive Statistics, Pandas (Python Package), Data Analysis, Statistics, Statistical Analysis, Data Manipulation, Correlation Analysis, Python Programming

    4.9 stars, 7 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • W

    Whizlabs

    Monitoring and Backup in Azure

    Skills you'll gain: Microsoft Azure, Virtual Networking, Cloud Services, System Monitoring, Infrastructure As A Service (IaaS), Network Monitoring, Cloud Engineering, Application Performance Management, Cloud Management, Network Troubleshooting, Cloud Infrastructure, Cloud Storage, Virtual Machines, Event Monitoring, Disaster Recovery, Continuous Monitoring, Data Storage, Query Languages

    4 stars, 29 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4 (29) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    MailChimp pour les débutants

    Skills you'll gain: Email Marketing, Campaign Management, Marketing Automation, Email Automation, Digital Marketing Tools, Digital Marketing Campaigns, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    How to Develop an Account Strategy

    Skills you'll gain: Account Strategy, Account Management, Customer Success Management, Customer Engagement, Customer Retention, Customer Relationship Building, Customer Service, Customer Relationship Management, Milestones (Project Management), Relationship Building, Growth Strategies, Expectation Management, Relationship Management, Data-Driven Decision-Making

    4.2 stars, 13 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.2 (13) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
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Plan (11)
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Social Media Marketing (9)
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