• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Créer une publicité Facebook à partir de votre page

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Media Planning, Driving engagement, Campaign Management, Budget Management, Advertising, Campaign Planning, Online Advertising, Digital Advertising, Content Creation, Marketing, Social Media

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    MailChimp pour les débutants

    Skills you'll gain: Email Marketing, Campaign Management, Marketing Automation, Email Automation, Digital Marketing Tools, Digital Marketing Campaigns, Target Audience

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • P

    Packt

    Natural Language Processing with Real-World Projects

    Skills you'll gain: Pandas (Python Package), Matplotlib, NumPy, Embeddings, Statistical Visualization, Machine Learning Algorithms, Natural Language Processing, Applied Machine Learning, Data Manipulation, Pivot Tables And Charts, Model Optimization, Machine Learning Methods, Linear Algebra, Text Mining, Classification Algorithms, Markov Model, Unsupervised Learning, Data Preprocessing, Dimensionality Reduction, Python Programming

    4.8 stars, 11 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (11) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Data Analysis with Python: Inform a Business Decision

    Skills you'll gain: Data Visualization, Data Storytelling, Pandas (Python Package), Data Analysis, Data-Driven Decision-Making, Exploratory Data Analysis, Business Analysis, Data Wrangling, Case Studies, Data Manipulation, Data Cleansing, Python Programming, Data Import/Export, Promotional Strategies

    4.8 stars, 10 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.8 (10) · Beginner · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • L

    LearnKartS

    SQL From Beginner to Advanced

    Skills you'll gain: Stored Procedure, Database Design, Database Systems, Role-Based Access Control (RBAC), SQL, MySQL Workbench, Database Software, Database Theory, Database Management, MySQL, Database Development, Relational Databases, Databases, Database Management Systems, PostgreSQL, Database Administration, Data Management, NoSQL, Data Analysis, Data Modeling

    Beginner · Specialization · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • F

    Fred Hutchinson Cancer Center

    Practical Steps for Building Fair AI Algorithms

    Skills you'll gain: ChatGPT, Responsible AI, Generative AI, Data Ethics, Algorithms, LLM Application, Large Language Modeling, Predictive Modeling, AI literacy, Predictive Analytics, Machine Learning, Decision Intelligence, Supervised Learning, Ethical Standards And Conduct, Record Keeping, Data Collection, Diversity Awareness, Health Equity, Model Evaluation, Case Studies

    4.8 stars, 6 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (6) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Packt

    Managing Data as a Product: Scalable Data Architectures

    Skills you'll gain: Data Architecture, Distributed Computing, Data Modeling, Scalability, Data Management, Data Strategy, Data Pipelines, Software Architecture, Semantic Web, Continuous Deployment, Information Architecture, CI/CD, Maintainability, AI Enablement, Organizational Structure, AI Integrations, Product Automation, Interoperability, Data Analysis, Generative AI

    Intermediate · Course · 1 - 3 Months

  • S

    SkillsBooster Academy

    Automate Monthly Reports with Copilot in Excel

    Skills you'll gain: Microsoft Copilot, Data Presentation, Microsoft Excel, Interactive Data Visualization, Data Validation, Auditing, Data Quality, Excel Formulas, Prompt Engineering, Generative AI, Prompt Patterns, Statistical Reporting, Business Reporting, Microsoft Office, Data Manipulation, AI Orchestration, Data Management, Artificial Intelligence, Predictive Analytics, Business

    Beginner · Guided Project · Less Than 2 Hours

    Category: New
    New
  • B

    Board Infinity

    AI Branding: Insights, Creativity & Personalization

    Skills you'll gain: AI Personalization, Personalized Campaigns, Digital Brand Strategy, Generative AI, Marketing Design, AI powered creativity, Data Ethics, Responsible AI, Content Creation, Branding, Brand Strategy, Customer Insights, Data-Driven Marketing, Artificial Intelligence, Agentic Workflows, Customer Analysis, Marketing Automation, Governance, AI Integrations, Content Performance Analysis

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Sales Prospecting Mastery with Lemlist: AI-Driven Strategies

    Skills you'll gain: Lead Generation, Personalized Campaigns, HubSpot CRM, Sales Prospecting, Campaign Management, Sales Pipelines, Sales Process, Prospecting and Qualification, AI Personalization, Email Automation, Performance Analysis, B2B Sales, Anthropic Claude, Marketing Automation, LinkedIn, Email Marketing, Customer Relationship Management (CRM) Software, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Dashboarding and Deployment

    Skills you'll gain: Dashboard Creation, Dashboard, Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Tableau Software, Market Data, Geospatial Information and Technology, Data Analysis, Analytical Skills, Application Deployment, Network Analysis, Financial Data, Financial Analysis

    5 stars, 8 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 5 (8) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Getting Started With Facebook Creator Studio

    Skills you'll gain: Content Scheduling, Facebook, Social Media Management, Scheduling, Social Media Content, Social Media, Content Creation, Content Management Systems, Live Streaming, Digital Marketing Tools, Shared Media, Video Production

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
1…347348349…551

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok