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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


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    Madecraft

    Applied Data Science and Analytics

    Skills you'll gain: Big Data, Regression Analysis, Business Analytics, Data-Driven Decision-Making, Data Strategy, Data Storytelling, Business Intelligence, Dashboard, Data Infrastructure, Strategic Thinking, Data Architecture, Strategic Decision-Making, Business Strategies, Data Warehousing, Data Processing, Data Visualization, Data Analysis Software, Statistical Analysis, R Programming, SPSS

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
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    EDUCBA

    Consumer Behavior & Service Marketing

    Skills you'll gain: Service Recovery, Marketing Psychology, Customer experience improvement, Customer experience strategy (CX), Customer Service, Integrated Marketing Communications, Customer Insights, Data-Driven Marketing, Service Design, Consumer Behaviour, Media and Communications, Customer Analysis, Brand Strategy, Customer Relationship Building, Brand Management, Marketing Communications, Communication Strategies, Strategic Communication, Marketing, Social Media Analytics

    4.9
    Rating, 4.9 out of 5 stars
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    9 reviews

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    Digital Marketing Campaign Optimization

    Skills you'll gain: Digital Marketing, Email Marketing, Pay Per Click Advertising, Digital Marketing Campaigns, Blogs, Content Performance Analysis, Marketing Strategies, Online Advertising, Advertising Campaigns, Campaign Management, Marketing Planning, Digital Marketing Tools, Digital Advertising, Search Engine Optimization, Marketing Effectiveness, Contextual Advertising, Social Media, Data-Driven Marketing, Social Media Marketing, Marketing Strategy and Techniques

    5
    Rating, 5 out of 5 stars
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    11 reviews

    Beginner · Specialization · 3 - 6 Months

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    University of Illinois Urbana-Champaign

    Applying Data Analytics in Finance

    Skills you'll gain: Portfolio Management, Financial Data, Time Series Analysis and Forecasting, Performance Measurement, Financial Forecasting, Market Data, Forecasting, Performance Metric, Analytics, Financial Trading, Performance Analysis, Financial Analysis, R Programming, Financial Market, Portfolio Risk, Trend Analysis, Investment Management, Investments, R (Software), Risk Analysis

    4.4
    Rating, 4.4 out of 5 stars
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    223 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Microsoft

    Test Planning, Execution and Analytics

    Skills you'll gain: Quality Assurance, Test Data, Test Case, Root Cause Analysis, Prompt Engineering, Regression Testing, Software Quality Assurance, Test Script Development, Test Tools, Test Planning, Test Execution Engine, Prompt Engineering Tools, Generative AI Agents, Software Testing, Dashboard, Scenario Testing, Requirements Analysis, Data Analysis, Data Science, Information Technology

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Microsoft

    Marketing, Communication, and PR

    Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Communication Planning, Content Performance Analysis, Strategic Communication, Target Audience, Campaign Management, Promotions and Campaigns, Campaign Planning, Cross-Channel Marketing, Content Creation, User Research, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
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    43 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Coursera

    GenAI for Sales Analytics

    Skills you'll gain: Sales Strategy, Customer Analysis, AI Personalization, Sales, Personalized Campaigns, Generative AI, Customer Insights, Forecasting, Personalized Service, Data-Driven Decision-Making, Revenue Forecasting, Analytics, AI Integrations

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Madecraft

    Marketing Strategy and Consumer Behavior

    Skills you'll gain: Marketing Planning, Marketing Effectiveness, Marketing Strategies, Marketing Psychology, Marketing, Strategic Marketing, Marketing Budgets, Marketing Management, Market Share, Marketing Strategy and Techniques, Business Planning, Value Propositions, Competitive Analysis, Data-Driven Marketing, Customer Retention, Brand Marketing, Marketing Automation, Marketing Channel, Marketing Analytics, Consumer Behaviour

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    LearnQuest

    Data Analytics with Teradata

    Skills you'll gain: Teradata SQL, Exploratory Data Analysis, SQL, Data Modeling, Database Design, Database Administration, Database Systems, Database Architecture and Administration, Database Management, Database Management Systems, Data Store, JSON, Data Integration, Relational Databases, Data Architecture, Advanced Analytics, Analytics, Data Analysis, Business Intelligence, Data-Driven Decision-Making

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    University of Minnesota

    Predictive Analytics Project Ideation

    Skills you'll gain: Predictive Modeling, Predictive Analytics, Business Analytics, Customer Analysis, Project Design, Advanced Analytics, Machine Learning Methods, Applied Machine Learning, Business Analysis, Solution Design, Sprint Planning, Machine Learning, Brainstorming, Trend Analysis, Design Thinking, Analysis, Ideation, Deep Learning, Model Evaluation

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Coursera

    YouTube Analytics: Optimize Performance

    Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Marketing Analytics, Content Optimization, Key Performance Indicators (KPIs), Social Media Analytics, Performance Analysis, Web Analytics and SEO, Performance Metric, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Customer Retention

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Status: Free Trial
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    SkillsBooster Academy

    Claude AI for Marketing

    Skills you'll gain: Anthropic Claude, Copywriting, Email Automation, Responsible AI, Brand Marketing, Marketing, Content Development and Management, Personalized Campaigns, Marketing Automation, Email Marketing, Marketing Strategies, Data Ethics, Social Media Marketing, Digital Marketing, AI Orchestration, Generative AI, Search Engine Marketing, Artificial Intelligence, Web Analytics and SEO, Business

    4.3
    Rating, 4.3 out of 5 stars
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    8 reviews

    Beginner · Course · 1 - 3 Months

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Skills you can learn in Marketing

Market (economics) (28)
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Brand (13)
Digital Marketing (13)
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