Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: A/B Testing, Google Analytics, Conversion Funnel Analysis, Data-Driven Marketing, Customer Insights, Customer Analysis, Meta Ads Manager, Marketing Analytics, Target Audience, AI Personalization, Personalized Campaigns, Digital Advertising, Online Advertising, Social Media Campaigns, Performance Measurement, Business Metrics, Campaign Management, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Meta Ads Manager, Social Media Campaigns, Online Advertising, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Social Media, Advertising, Marketing Budgets
Beginner · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Resource Allocation, Customer Analysis, Marketing Channel, Marketing Effectiveness, Sales Strategy, Data-Driven Marketing, Journey Mapping, Big Data, Communication Strategies, Business Strategy, Cross-Channel Marketing, Data Quality, Marketing Analytics, Analytics, Advanced Analytics, Data Management, Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Simulations, Plot (Graphics), Statistical Visualization, R (Software), R Programming, Statistical Programming, Statistical Methods, Process Modeling, Statistical Analysis, Process Analysis, Data Analysis
★ 5 (6) · Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Responsible AI, Employee Engagement, Driving engagement, Drive Engagement, HR Tech, People Analytics, AI Personalization, AI Enablement, Generative AI Agents, Employee Surveys, Human Resource Strategy, Data Ethics, Real Time Data, User Feedback, Data-Driven Decision-Making, Analysis
★ 4.8 (8) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Meta Ads Manager, Advertising Campaigns, Advertising, Online Advertising, Social Media Management, Social Media, Campaign Management, Resource Allocation, Social Media Marketing, Resource Management, User Provisioning, Digital Marketing Tools, User Accounts, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Pipelines, Extract, Transform, Load, Dataflow, Data Processing, Scripting, Google Cloud Platform, Big Data, Scripting Languages, Cloud Storage
★ 4.5 (15) · Intermediate · Project · Less Than 2 Hours

Institut Mines-Télécom
Skills you'll gain: Data Governance, Digital Transformation, Data Modeling, Data Management, Data Strategy, General Data Protection Regulation (GDPR), Data Literacy, Business Intelligence, Data Quality, Law, Regulation, and Compliance, Data-Driven Decision-Making, Information Privacy, Data Analysis, Data Visualization, Big Data, Artificial Intelligence, Business Strategy
Beginner · Course · 1 - 3 Months

Skills you'll gain: Matplotlib, Linear Algebra, Plot (Graphics), Data Visualization, NumPy, Scientific Visualization, Machine Learning Algorithms, Statistical Visualization, Pandas (Python Package), Applied Machine Learning, Data Science, Machine Learning, Data Analysis, Python Programming, Model Optimization, Data Manipulation, Classification Algorithms, Programming Principles, Regression Analysis, Data Structures
Beginner · Course · 1 - 3 Months

Universidad Autónoma Metropolitana
Skills you'll gain: Vocabulary, Literacy, English Language, Grammar, Language Competency, Data Analysis, Graphing
★ 3.8 (13) · Intermediate · Course · 1 - 3 Months

Coursera
Skills you'll gain: Order Management, Order Entry, Sales Process, Order Processing, Accounting Software, Customer Relationship Management, Inventory Control, Small Business Accounting, Inventory Management System, Customer Relationship Management (CRM) Software, Financial Reporting, Accounts Receivable, Invoicing, Cloud Security, Sales, Amazon Web Services, Data Security, Billing & Invoicing, Accounting, Finance
★ 4.6 (17) · Intermediate · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Customer Retention, Sales Strategy, Upselling, General Sales Practices, Customer Acquisition Management, Revenue Management, Selling Techniques, Customer Relationship Building, Telecommuting, Growth Strategies, Promotional Strategies, Entrepreneurship, Product Promotion, Customer Service, Search Engine Optimization, Subcontracting, Copywriting
Mixed · Course · 1 - 3 Months