• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • I

    IE Business School

    Marketing Strategy Capstone Project

    Skills you'll gain: Strategic Decision-Making, Decision Making, Marketing, Strategic Thinking, Target Market, Hotel And Restaurant Management, Promotional Strategies, Target Audience, Hotels and Accommodations, Product Strategy, Hotel Operations

    4.7 stars, 122 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (122) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    Sciences Po

    A la recherche du Grand Paris

    Skills you'll gain: Economic Development, Social Studies, Socioeconomics, Social Sciences, Social Justice, Environmental Issue, Community Development, Land Management, Sociology, Cultural Diversity, Culture, Public Policies, European History, Political Sciences, Governance

    4.6 stars, 113 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (113) · Beginner · Course · 1 - 3 Months

    Category: Free
    Free
  • S

    Special Competitive Studies Project

    AI in National Security: Integrating Artificial Intelligence into Public Sector Missions

    Skills you'll gain: AI Enablement, Model Evaluation, AI literacy, Artificial Intelligence, AI Integrations, AI Workflows, Prompt Engineering, Generative AI

    4.6 stars, 173 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (173) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • C

    Corporate Finance Institute

    Power Query Fundamentals

    Skills you'll gain: Data Transformation, Extract, Transform, Load, Consolidation, Microsoft Excel, Data Wrangling, Data Manipulation, Data Cleansing, Data Integration, Data Import/Export, Data Compilation, Data Processing, Data Validation, Automation, Query Languages, File Management

    4.7 stars, 95 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (95) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • A

    Amazon Web Services

    Developing Applications in Python on AWS

    Skills you'll gain: Software Architecture, Amazon DynamoDB, Database Management, Cloud Applications, Databases, Amazon Web Services, Event-Driven Programming, API Gateway, Cloud Development, Serverless Computing, Python Programming, Cloud API, Application Deployment, Service Oriented Architecture, Microservices, Programming Principles, Scripting Languages, Application Development, Web Development, Automation

    4.6 stars, 108 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (108) · Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Cybersecurity Policy for Water and Electricity Infrastructures

    Skills you'll gain: Risk Management Framework, Infrastructure Security, Cyber Security Policies, Continuous Monitoring, Cyber Security Assessment, Security Management, Cyber Governance, Cybersecurity, Cyber Security Strategy, Cyber Risk, Computer Security, Scenario Testing, Dependency Analysis

    4.6 stars, 181 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.6 (181) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Board Infinity

    HR Foundations: Core Concepts, Practices, and Leadership

    Skills you'll gain: Organizational Development, Culture Transformation, Talent Recruitment, Human Resource Management, Management Training And Development, Human Capital, Intercultural Competence, Human Resources Software, Organizational Leadership, People Development, Professionalism, Human Resources Information System (HRIS), Workforce Development, Organizational Change, Staff Management, Employee Engagement

    3.7 stars, 90 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 3.7 (90) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • Y

    Yale University

    Journey Conversations: Weaving Knowledge and Action

    Skills you'll gain: Sustainable Systems, Environmental Science, Natural Resource Management, Environment, Environment and Resource Management, Anthropology, Sustainable Development, Human Development, Culture, Community Organizing, Life Sciences, Teaching, Lecturing, Storytelling, Biology, Systems Thinking, Education and Training, Creativity, Physics

    4.8 stars, 164 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.8 (164) · Mixed · Course · 1 - 3 Months

  • U

    University of Michigan

    Programming in C

    Skills you'll gain: C (Programming Language), Programming Principles, C and C++, C++ (Programming Language), Algorithms, Memory Management, Data Structures, Other Programming Languages, System Programming, Computer Programming, Python Programming, Numerical Analysis

    4.5 stars, 101 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (101) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Colorado Boulder

    Working with the Media

    Skills you'll gain: Public Relations, Branding

    4.6 stars, 108 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (108) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Colorado System

    Sustainable Business: Big Issues, Big Changes

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Sustainable Development, Supply Chain, Sustainable Systems, Supply Chain Management, Sustainability Standards, Sustainability Reporting, Sustainable Technologies, Energy and Utilities, Occupational Safety And Health, Water Sustainability, Environmental Issue, Climate Change Mitigation, Employee Assistance Programs, Environment and Resource Management, Water Resource Management, Water Resources, Key Performance Indicators (KPIs), Employee Engagement

    4.7 stars, 108 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.7 (108) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Michigan

    Speaking and Presenting: Pitches and Persuasion

    Skills you'll gain: Storytelling, Oral Expression, Persuasive Communication, Public Speaking, Non-Verbal Communication, Verbal Communication Skills, Ingenuity, Creative Thinking, Communication, Creativity, Optimism, Problem Solving, Resilience, Analysis

    4.7 stars, 98 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (98) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…351352353…834

In summary, here are 10 of our most popular brand management courses

  • Marketing Strategy Capstone Project: IE Business School
  • A la recherche du Grand Paris: Sciences Po
  • AI in National Security: Integrating Artificial Intelligence into Public Sector Missions: Special Competitive Studies Project
  • Power Query Fundamentals: Corporate Finance Institute
  • Developing Applications in Python on AWS: Amazon Web Services
  • Cybersecurity Policy for Water and Electricity Infrastructures: University of Colorado System
  • HR Foundations: Core Concepts, Practices, and Leadership: Board Infinity
  • Journey Conversations: Weaving Knowledge and Action: Yale University
  • Programming in C: University of Michigan
  • Working with the Media: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok