Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Maryland, College Park
Skills you'll gain: Empathy & Emotional Intelligence, Health Informatics, Public Health, Health Policy, Personal Development, Public Health and Disease Prevention, Clinical Informatics, Intercultural Competence, Professional Development, Emergency Services, Health Care Administration, Health Administration, Crisis Intervention, Health Equity, Initiative and Leadership, Informatics, Health Care, Data Analysis, Cultural Diversity, Adaptability
★ 4.9 (8) · Beginner · Specialization · 3 - 6 Months

Board Infinity
Skills you'll gain: Product Management, Cross-Functional Collaboration, Product Planning, Product Roadmaps, Product Strategy, Analysis, Stakeholder Management, Stakeholder Communications, Data-Driven Decision-Making, Decision Making, Market Analysis, Key Performance Indicators (KPIs)
Beginner · Course · 1 - 4 Weeks
University of Michigan
Skills you'll gain: Data Quality, Data Integrity, Data Validation, Data Collection, Data Processing, Data Strategy, Data Preprocessing, Data Analysis, Verification And Validation, Data Access, Design Strategies
★ 5 (8) · Beginner · Course · 1 - 4 Weeks

Minnesota State University, Mankato
Skills you'll gain: Brand Strategy, Brand Marketing, Brand Management, Branding, Brand Awareness, Brand Loyalty, Business Planning, Strategic Marketing, Integrated Marketing Communications, Organizational Strategy, Growth Strategies, Marketing Strategies, Cross-Channel Marketing, Marketing Planning, Communication Planning, Strategic Communication, Marketing, Team Management, Marketing Strategy and Techniques, Strategic Decision-Making
Beginner · Course · 1 - 4 Weeks
Johns Hopkins University
Skills you'll gain: Health Policy, Health Equity, Health Disparities, Data Quality, Public Health, Data Literacy, Health Informatics, Health Assessment, Data-Driven Decision-Making, Data Analysis, Data Management, Data Collection, Data Storytelling, Data Presentation, Policy Development, Analysis
★ 4.8 (128) · Beginner · Course · 1 - 4 Weeks

Khalifa University
Skills you'll gain: AI Personalization, Sales Enablement, Customer Analysis, Customer Data Management, Personalized Service, Personalized Campaigns, LLM Application, AI Enablement, Customer experience improvement, AI Product Strategy, Customer experience strategy (CX), Customer Insights, Customer Engagement, Large Language Modeling, Predictive Modeling, Fraud detection, Self Service Technologies, Data Integration, Revenue Management, Network Analysis
Beginner · Course · 1 - 3 Months

Saïd Business School, University of Oxford
Skills you'll gain: Intellectual Property, Media Production, Responsible AI, Large Language Modeling, Data Ethics, Media Strategy, Journalism, Media and Communications, AI literacy, Media Planning, Risking, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Innovation, Digital Transformation, Marketing Communications, Digital Advertising, Marketing, Algorithms
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Overcoming Objections, Sales Development, Oral Expression, Lead Generation, Consultative Selling, Selling Techniques, Verbal Communication Skills, Prospecting and Qualification, Phone Sales, Cold Calling, General Sales Practices, Sales, Emotional Intelligence, Sales Strategy, Target Audience, Sales Prospecting, Target Market, Data-Driven Marketing, Empathy, Rapport Building
★ 4 (7) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Unsupervised Learning, SPSS (Software), SPSS, Statistical Machine Learning, Applied Machine Learning, Machine Learning, Machine Learning Methods, Statistical Software, Data Preprocessing, Machine Learning Algorithms, Statistical Analysis, Model Evaluation, Data Mining, Data Cleansing, Data Analysis, Statistical Methods, Data Visualization
★ 4.8 (20) · Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Data Lakes, Data Migration, Apache Hive, Data Infrastructure, Data Import/Export, Data Architecture, Apache Spark, Data Maintenance, Database Design, Data Store, Database Management, Performance Tuning, Data Management, Metadata Management, Data Integrity, Data Validation, Transaction Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Media Planning, Driving engagement, Campaign Management, Budget Management, Advertising, Campaign Planning, Online Advertising, Digital Advertising, Content Creation, Marketing, Social Media
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Personalized Campaigns, Public Relations, Content Creation, Marketing and Public Relations, Responsible AI, AI Personalization, Crisis Management, Prompt Engineering, Team Leadership
★ 3.9 (18) · Intermediate · Course · 1 - 4 Weeks