• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • T

    The State University of New York

    Advanced Information Literacy

    Skills you'll gain: digital literacy, Information Management, Research, Literacy, Lifelong Learning, Critical Thinking, Investigation, Analytical Skills, Intellectual Property, Planning, Communication, Constructive Feedback, Style Guides

    4.8 stars, 11 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (11) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Create a Customer Service Survey in Microsoft Forms

    Skills you'll gain: User Feedback, Customer Insights, Customer Service, Market Research, User Research, Target Audience, Marketing

    4.8 stars, 31 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4.8 (31) · Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    People Analytics with AI: Data-Driven HR Strategies

    Skills you'll gain: Stakeholder Management, Data Storytelling, People Analytics, Risk Mitigation, Workforce Planning, HR Tech, Consulting, Organizational Strategy, Persuasive Communication, Management Reporting, Communication, Data Visualization, Data Analysis, Talent Management, Strategic Thinking, Employee Engagement, Information Technology, Project Management, Empathy, Statistical Methods

    Advanced · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Business Analysis and CAPM Exam Preparation

    Skills you'll gain: Product Roadmaps, Requirements Elicitation, Requirements Analysis, Business Analysis, Business Analysis Tools, Requirements Management, Team Building, Team Oriented, Business Requirements, Acceptance Testing, Product Management, Agile Methodology, Business Modeling, Agile Project Management, Registration, Stakeholder Communications, Communication

    4.9 stars, 31 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.9 (31) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    University of Virginia

    Pensamiento de diseño para la innovación

    Skills you'll gain: Design Thinking, Creative Problem-Solving, Ideation, Innovation, Open Mindset, Market Opportunities, Creativity, Storytelling, Strategic Thinking, Data Visualization, Growth Mindedness, Test Tools, Entrepreneurship, Peer Review

    4.8 stars, 113 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (113) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Instagram Storytelling: Write Compelling Stories

    Skills you'll gain: Storytelling, Instagram, Visual Storytelling, Content Creation, Drive Engagement, Driving engagement, Writing and Editing, Social Media Content, AI powered creativity, Writing

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Interactive Brokers

    ESG Data & Accountability

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Market Data, Data Ethics, Financial Data, Investments, Data Collection, Due Diligence, Financial Services, Big Data, Analytics, Investment Management, Data-Driven Decision-Making, Sustainability Reporting, Financial Market, Business Ethics, Data Quality, Corporate Sustainability, Financial Industry Regulatory Authorities, Sustainable Business, Portfolio Management

    4.4 stars, 37 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.4 (37) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    The People, Power, and Pride of Public Health

    Skills you'll gain: Public Health, Community Health, Health Policy, Public Health and Disease Prevention, Health Promotion, Media and Communications, Community Outreach, Data Collection, Injury Prevention, Nutrition and Diet, Child Health

    4.7 stars, 262 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (262) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • A

    Arizona State University

    Decision-Making

    Skills you'll gain: Decision Making, Decisiveness, Complex Problem Solving, Problem Solving, Critical Thinking and Problem Solving, Creative Problem-Solving, Ethical Standards And Conduct, Risk Analysis, Social Impact, Risk Management, Analysis

    4.6 stars, 79 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (79) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Manufacturing Industry 101

    Skills you'll gain: Manufacturing and Production, Manufacturing Operations, Production Process, Manufacturing Processes, Process Control, Production Planning, Lean Manufacturing, Production Management, Lean Methodologies, Operational Efficiency, Continuous Improvement Process, Sustainable Business, Collaboration, Innovation, Adaptability, Communication

    4.6 stars, 29 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (29) · Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Maryland, College Park

    Selecting the Right Customer & Channel

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Customer Relationship Building, Customer Relationship Management, Brand Loyalty, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Customer Data Management, B2B Sales, Target Market, Operating Cost, Strategic Decision-Making

    4.8 stars, 6 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (6) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Peking University

    中级商务汉语——商务活动篇

    Skills you'll gain: Market Research, Greeting Customers, Outbound Calls, Cold Calling, Telephone Skills, Business Communication, Hotel Operations, Travel Arrangements, Language Learning, Hospitality, Business Correspondence, Oral Expression, Negotiation, Language Competency, Business Ethics, Showrooms, Sales Presentation, Events and Conferences, Business Writing, Verbal Communication Skills

    4.8 stars, 63 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (63) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
1…355356357…602

In summary, here are 10 of our most popular social media marketing courses

  • Advanced Information Literacy: The State University of New York
  • Create a Customer Service Survey in Microsoft Forms: Coursera
  • People Analytics with AI: Data-Driven HR Strategies: Coursera
  • Business Analysis and CAPM Exam Preparation: Packt
  • Pensamiento de diseño para la innovación: University of Virginia
  • Instagram Storytelling: Write Compelling Stories: Coursera
  • ESG Data & Accountability: Interactive Brokers
  • The People, Power, and Pride of Public Health: Johns Hopkins University
  • Decision-Making: Arizona State University
  • Manufacturing Industry 101: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok