Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Pennsylvania
Skills you'll gain: Creative Thinking, Creativity, Ideation, Innovation, Architectural Design, AI powered creativity, Problem Solving, Design Thinking, Artificial Intelligence and Machine Learning (AI/ML), Entrepreneurship, Advertising, Marketing, Game Design, Creative Design, Advertising Campaigns, Emerging Technologies, Consumer Behaviour, Experimentation, Team Collaboration
Beginner · Course · 1 - 3 Months

Skills you'll gain: Interoperability, Medical Privacy, Clinical Data Management, Data Cleansing, Data Preprocessing, Health Informatics, Feature Engineering, Data Transformation, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Data Quality, ICD Coding (ICD-9/ICD-10), Data Processing, Health Care, Health Information Management, Data Integration, Medical Records, Medical Coding, Data Validation, Electronic Medical Record, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Macquarie University
Skills you'll gain: Oral Expression, Due Diligence, Customer Analysis, Entrepreneurial Finance, Sales Presentations, Ideation, Business Ethics, Stakeholder Engagement, Design Thinking, Selling Techniques, Business Valuation, Marketing Strategy and Techniques, Contract Negotiation, Social Media Campaigns, Market Opportunities, Governance, Social Media Strategy, Negotiation, Digital Media Strategy, Market Analysis
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Marketing Channel, Facebook, Sales, Marketing, Conversion Funnel Analysis, Social Media Marketing, Social Media Analytics, Web Analytics, Business Strategy, Analytics
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Responsible AI, AI Personalization, Sales Enablement, Sales Process, Sales Management, Sales Development, General Sales Practices, Sales Operations, Generative AI Agents, Customer Engagement, Sales, Data-Driven Decision-Making, AI Enablement, AI Integrations, Large Language Modeling
★ 3.8 (11) · Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Inventory and Warehousing, Warehousing, Retail Management, Warehouse Operations, Warehouse Management, Inventory Management, Retail Store Operations, Merchandising, Supply Chain, Transportation, Supply Chain, and Logistics, Logistics, Retail Sales, Operations Management, Supply Chain Planning, Customer Service, Sales, Planning, Analytics, Decision Making, Design
Mixed · Course · 1 - 3 Months

Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Microsoft Teams, Microsoft 365, Internal Communications, Data Store, Corporate Communications
★ 4.5 (23) · Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Data Analysis, Data Manipulation, Data Wrangling, Classification Algorithms, Data Collection, Image Analysis, Model Deployment, No-Code Development, Machine Learning Software, Data Analysis Software, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Methods, Data Science, Exploratory Data Analysis, Machine Learning Algorithms, Artificial Intelligence, Data Processing, Natural Language Processing
Intermediate · Specialization · 3 - 6 Months

Universidad Nacional Autónoma de México
Skills you'll gain: Exploratory Data Analysis, Pandas (Python Package), Data Visualization, Data Analysis, Data Visualization Software, Data Science, Python Programming, Analysis, Software Installation, Data Manipulation, Scripting, Package and Software Management, Development Environment
★ 3.8 (10) · Mixed · Course · 1 - 3 Months

Coursera
Skills you'll gain: Data Storytelling, Campaign Management, Cross-Channel Marketing, Marketing Budgets, Integrated Marketing Communications, Marketing Effectiveness, Performance Analysis, Advertising Campaigns, Performance Reporting, Social Media Campaigns, Project Management, Data-Driven Decision-Making, Project Controls, Budget Management, Marketing Planning, Milestones (Project Management), Data-Driven Marketing, Marketing Communications, Marketing Analytics, Budgeting
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, Customer Analysis, Customer Insights, Marketing Effectiveness, Data-Driven Marketing, Marketing Budgets, Spreadsheet Software, Return On Investment, Customer Relationship Management, Customer Retention, Target Market, Marketing Strategies, Target Audience, Data-Driven Decision-Making, Data Transformation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Visualization, Dashboard, Dashboard Creation, Microsoft Excel, Business Reporting, Excel Formulas, Spreadsheet Software, Performance Reporting, Case Studies, Business Intelligence, People Analytics, Performance Analysis, Business Analytics, Variance Analysis, Trend Analysis, Data Analysis, Employee Performance Management, Project Documentation, Data Presentation, Data Visualization Software
★ 5 (14) · Beginner · Specialization · 1 - 3 Months