• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • U

    University of Colorado Boulder

    Designing Breakthrough Static Advertisements

    Skills you'll gain: Advertising, Promotional Materials, Advertising Campaigns, Marketing Materials, Marketing Collateral, Ideation, Graphic Design, Marketing Design, Graphic and Visual Design, Design, Online Advertising, Design Elements And Principles, Digital Advertising, Copywriting, Design Thinking, Marketing Communications, Social Media Campaigns, Strategic Communication, Social Media, Business Communication

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Biz Dev: Identifying Growth Opportunities

    Skills you'll gain: Competitive Analysis, Business Development, Data-Driven Decision-Making, Generative AI, Market Opportunities, Market Analysis, Market Research, Trend Analysis, Strategic Thinking, Market Trend, Business Intelligence, Business Strategy, Sustainable Business, Forecasting, AI Integrations, Strategic Planning

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    IESE Business School

    Mujer y Liderazgo

    Skills you'll gain: Delegation Skills, Management Training And Development, Prioritization, Meeting Facilitation, Professional Development, Leadership, Adaptability, Negotiation, Cooperation, Strategic Leadership, Collaboration, Team Management, Relationship Management, Decision Making, Self-Awareness, Talent Management, Diversity and Inclusion, Strategic Thinking, Diversity Awareness, Scheduling

    4.9 stars, 10 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.9 (10) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • L

    LearnKartS

    Master Social Media Ads: TikTok, X, Pinterest & More

    Skills you'll gain: Online Advertising, Social Media Campaigns, Pinterest, Advertising Campaigns, Digital Advertising, Social Media, Advertising, Lead Generation, Paid media, TikTok, Social Media Marketing, Social Media Strategy, Social Media Management, Campaign Management, Marketing Materials, Campaign Planning, Personalized Campaigns, Target Audience, Digital Marketing Tools, Brand Awareness

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Construya estrategicamente su red en LinkedIn

    Skills you'll gain: Professional Networking, LinkedIn, Content Creation, Professional Development, Relationship Management, Social Media Content, Relationship Building, Social Media, Web Presence, Branding, Social Media Strategy

    4.5 stars, 24 reviews, Intermediate, Guided Project, Less Than 2 Hours

    ★ 4.5 (24) · Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي الفيسبوك

    Skills you'll gain: Facebook, Social Media Marketing, Social Media Campaigns, Social Media Management, Advertising, User Accounts, Social Media Content, Content Performance Analysis, Advertising Campaigns, Account Management, Paid media, Customer Communications Management, Customer Analysis, Target Audience, Content Strategy, Customer Engagement, Content Creation

    Beginner · Guided Project · Less Than 2 Hours

  • B

    BCG

    Transformação digital

    Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, Business Process Reengineering, Business Strategy, Emerging Technologies, Innovation, Leadership, Competitive Analysis, Communication

    4.7 stars, 27 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (27) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • P

    Packt

    Ultimate Graphic Design Course: Create 40 Practical Projects

    Skills you'll gain: Design Reviews, Graphic and Visual Design, Creative Design, Graphic and Visual Design Software, Typography, Design Elements And Principles, Layout Design, Content Creation, Animations, Advertising

    3.5 stars, 6 reviews, Beginner, Course, 3 - 6 Months

    ★ 3.5 (6) · Beginner · Course · 3 - 6 Months

  • C

    Coursera

    Favoriser les interactions dans les groupes sur Facebook

    Skills you'll gain: Drive Engagement, Facebook, Web Presence, Community Organizing, Driving engagement, Discussion Facilitation, Education Software and Technology, Marketing

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Einführung in Facebook Audience Insights

    Skills you'll gain: Advertising Campaigns, Advertising, Target Audience, Facebook, Online Advertising, Social Media Campaigns, Social Media Analytics, Data-Driven Marketing, Marketing Strategies, Social Media, Marketing Analytics, Social Media Marketing, Marketing Budgets, Web Presence, Social Media Management

    Intermediate · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • G

    Goldman Sachs

    Fundamentos de Clientes e Concorrência com o 10,000 Women da Goldman Sachs

    Skills you'll gain: Competitive Analysis, Growth Strategies, Customer Analysis, Value Propositions, Target Market, Consumer Behaviour, Competitive Intelligence, Customer Insights, Business Development, Market Opportunities, Business Strategies, Target Audience, Market Analysis

    4.9 stars, 42 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.9 (42) · Mixed · Course · 1 - 4 Weeks

    Category: Free
    Free
  • G

    Google Cloud

    Agents d'IA générative : transformer l'entreprise

    Skills you'll gain: Generative AI Agents, Prompt Engineering, Generative AI, Generative Model Architectures, Prompt Patterns, AI Product Strategy, Agentic systems, Customer experience improvement, Technology Strategies, AI Integrations, Business Solutions, Solution Design, Google Cloud Platform, Business Transformation, Business Strategy, Customer Engagement

    Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…364365366…540

In summary, here are 10 of our most popular marketing strategy courses

  • Designing Breakthrough Static Advertisements: University of Colorado Boulder
  • GenAI for Biz Dev: Identifying Growth Opportunities: Coursera
  • Mujer y Liderazgo: IESE Business School
  • Master Social Media Ads: TikTok, X, Pinterest & More: LearnKartS
  • Construya estrategicamente su red en LinkedIn: Coursera
  • التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي الفيسبوك: Coursera
  • Transformação digital: BCG
  • Ultimate Graphic Design Course: Create 40 Practical Projects: Packt
  • Favoriser les interactions dans les groupes sur Facebook: Coursera
  • Einführung in Facebook Audience Insights: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok