• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • F

    Fundação Instituto de Administração

    Models & Frameworks to Support Sales Planning

    Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales, Sales Training, Selling Techniques, Sales Support, General Sales Practices, Account Management, Communication, Negotiation

    4.5 stars, 83 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (83) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Core Web Application Security Testing

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Innovation and International Strategy

    Skills you'll gain: Product Lifecycle Management, Product Strategy, Innovation, Global Marketing, Business Strategy, Market Analysis, Market Opportunities, Competitive Analysis, Technology Strategies, Growth Strategies, New Business Development, Strategic Thinking, Corporate Strategy, Market Dynamics, Target Market

    4.8 stars, 51 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (51) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • B

    Braze

    Customer Engagement Specialist

    Skills you'll gain: Customer Engagement, Customer Retention, Campaign Management, Cross-Channel Marketing, Driving engagement, Marketing Analytics, AI Personalization, Loyalty Programs, Brand Loyalty, Customer Relationship Building, Customer Data Management, Target Audience, Advertising Campaigns, Data-Driven Marketing, Brand Marketing, Email Marketing, Marketing, Digital Marketing, Analytics, Business Reporting

    Beginner · Course · 3 - 6 Months

    Category: New
    New
    Category: Preview
    Preview
  • A

    AI CERTs

    AI for Telecommunications

    Skills you'll gain: AI Personalization, Personalized Service, Operations Support Systems, Customer Analysis, Telecommunications, Customer Retention, Network Performance Management, Responsible AI, Wireless Networks, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Network Architecture, Computer Networking, Emerging Technologies, Digital Communications, Generative AI Agents, Generative AI, Network Protocols, System Design and Implementation, Communication

    4.5 stars, 21 reviews, Advanced, Specialization, 1 - 3 Months

    ★ 4.5 (21) · Advanced · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    Universidades Anáhuac

    Filosofía, Ciencia y humanidad

    Skills you'll gain: Social Sciences, Liberal Arts, Sociology, Socioeconomics, Culture, Psychology, Anthropology, Ethical Standards And Conduct, Human Development, World History, Economic Development, Scientific Methods

    4.9 stars, 9 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.9 (9) · Mixed · Course · 1 - 3 Months

    Category: Preview
    Preview
  • E

    EDUCBA

    Spanish for Beginners to Intermediate Mastery

    Skills you'll gain: Spanish Language, Verbal Communication Skills, Language Competency, Language Learning, Bilingual (Spanish/English), Oral Comprehension, Communication, Vocabulary, Public Speaking, Grammar, Literacy

    4.7 stars, 13 reviews, Mixed, Course, 1 - 3 Months

    ★ 4.7 (13) · Mixed · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • C

    Coursera

    UX Design: Research, Prototyping, Accessible Interactions

    Skills you'll gain: User Interface (UI), UI/UX Research, User Research, User Interface (UI) Design, User Interface and User Experience (UI/UX) Design, Design Research, Prototyping, Usability, Figma (Design Software), Web Content Accessibility Guidelines, User Experience, User Experience Design, Interactive Design, Digital Design, User Centered Design, Design, Experience Design, Usability Testing, Design Strategies, Human Centered Design

    4.7 stars, 30 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (30) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universitat Autònoma de Barcelona

    Organizaciones y recursos humanos en el siglo XXI

    Skills you'll gain: Performance Appraisal, Training Programs, Talent Recruitment, Recruitment, Training and Development, Employee Onboarding, Performance Review, Employee Training, Leadership Studies, Talent Acquisition, Workforce Development, Human Resources, Business Ethics, Human Resources Management and Planning, Conflict Management, Organizational Leadership, Organizational Development, Organizational Structure, Organizational Effectiveness, Leadership

    4.8 stars, 67 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.8 (67) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • U

    University of California, Davis

    AI-Assisted Content Creation & Refinement

    Skills you'll gain: Generative AI, Web Content Accessibility Guidelines, Social Media Content, TikTok, AI powered creativity, Photo/Video Production and Technology, Copywriting, Responsible AI, Prompt Engineering, Content Creation, Video Editing, Social Media Campaigns, Writing, Social Media Strategy, Photo Editing, Content Strategy, Business Ethics, Ethical Standards And Conduct, Brand Management

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Feedback Skills

    Skills you'll gain: Constructive Feedback, Communication, Interpersonal Communications, Emotional Intelligence, Performance Review, Relationship Management, Collaboration, Personal Development

    4.7 stars, 61 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.7 (61) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • B

    Board Infinity

    Career Launchpad Essentials: SOP, Resume & Interview Prep

    Skills you'll gain: Storytelling, Communication, Communication Strategies, Persuasive Communication, Writing and Editing, Content Creation, Peer Review, Writing, Constructive Feedback, AI literacy, Concision, Process Development, Personal Attributes, Intercultural Competence, Job Analysis, Editing, Content Optimization, Goal Setting, Proofreading, Adaptability

    4.4 stars, 22 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.4 (22) · Beginner · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…369370371…602

In summary, here are 10 of our most popular social media marketing courses

  • Models & Frameworks to Support Sales Planning: Fundação Instituto de Administração
  • Core Web Application Security Testing: Packt
  • Innovation and International Strategy: Illinois Tech
  • Customer Engagement Specialist: Braze
  • AI for Telecommunications: AI CERTs
  • Filosofía, Ciencia y humanidad: Universidades Anáhuac
  • Spanish for Beginners to Intermediate Mastery: EDUCBA
  • UX Design: Research, Prototyping, Accessible Interactions: Coursera
  • Organizaciones y recursos humanos en el siglo XXI: Universitat Autònoma de Barcelona
  • AI-Assisted Content Creation & Refinement: University of California, Davis

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok