Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Michigan
Skills you'll gain: Data Literacy, Statistical Hypothesis Testing, Scientific Methods, Data Analysis, Statistical Reporting, Experimentation, Science and Research, Research Design, Analytical Skills, General Science and Research, Research, Peer Review, Probability & Statistics, Journalism, Statistical Inference, Statistical Methods, Media and Communications, Research Methodologies
★ 4.7 (18) · Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Audit Planning, Internal Auditing, Environmental Social And Corporate Governance (ESG), Auditing, Internal Controls, Auditors Report, Report Writing, Internal Communications, Continuous Improvement Process, Risk Analysis, Risk Control, Governance Risk Management and Compliance, Risk Management Framework, Financial Controls, Enterprise Risk Management (ERM), Presentations, Risk Management, Stakeholder Management, Benchmarking, Business Ethics
★ 5 (8) · Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Data Analysis Expressions (DAX), Spreadsheet Software, Excel Macros, Data Presentation, Data Analysis, Chart.js, Data Mart, Spatial Data Analysis, Automation, Decision Tree Learning, IT Automation, Course Development, Strategic Decision-Making, C and C++, Design, AI Workflows
★ 4.9 (32) · Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Large Language Modeling, Multimodal Prompts, OpenAI API, LLM Application, AI powered creativity, AI Product Strategy, Creative Design, AI Integrations, Marketing Strategy and Techniques, Responsible AI, A/B Testing, Time Management
★ 4.4 (14) · Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Intelligence, Data-Driven Decision-Making, Business Intelligence Software, Data Modeling, Snowflake Schema, Data Transformation, Extract, Transform, Load, Data Storytelling, Data Strategy, Business Strategy, Data Integration, Data Cleansing, Process Improvement and Optimization, Data Analysis, Data Management, Data Governance, Data Quality, Relationship Management
★ 3.5 (6) · Beginner · Course · 1 - 4 Weeks

Politecnico di Milano
Skills you'll gain: Data Strategy, Data Ethics, Data Sharing, Customer Data Management, Market Opportunities, Data Governance, Data Management, Data-Driven Decision-Making, Data-Driven Marketing, Personally Identifiable Information, Advertising, Strategic Thinking, Trend Analysis, Personalized Service, Business Transformation, Business Ethics, Innovation
★ 4.9 (18) · Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Team Performance Management, Performance Management, Smart Goals, Employee Performance Management, Performance Review, Management Training And Development, Performance Appraisal, People Development, Goal Setting, Performance Analysis, Performance Measurement, AI Personalization, HR Tech, Workforce Development, Employee Engagement, Constructive Feedback, Driving engagement, Key Performance Indicators (KPIs), Coaching, Analytics
★ 3.8 (11) · Intermediate · Course · 1 - 4 Weeks

Università Bocconi
Skills you'll gain: Go To Market Strategy, Business Modeling, Entrepreneurship, Sales Presentation, Fundraising, Growth Strategies, Product Marketing, Customer Acquisition Management, Strategic Marketing, Product Development, Market Opportunities, Business Planning, Market Research, New Product Development, Presentations, Entrepreneurial Finance, Business Strategy, Persona Development, Customer Analysis, Market Analysis
★ 4.3 (15) · Beginner · Course · 1 - 4 Weeks
Scrum Alliance
Skills you'll gain: AI Product Strategy, AI Enablement, Product Planning, Brainstorming, AI powered creativity, Product Strategy, Agile Product Development, Strategic Thinking, Generative AI, Decision Intelligence, Ideation, Customer Insights, Market Intelligence, Customer Analysis, Market Analysis, Research Reports, AI Integrations, Data-Driven Decision-Making, Forecasting, Scrum (Software Development)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Overcoming Objections, Consultative Selling, Selling Techniques, Diversity Training, Consultative Approaches, Coaching, Sales Development, Team Collaboration, Sales Strategy, Intercultural Competence, Sales Training, Sales Prospecting, Collaboration, Consumer Behaviour, Sales Pipelines, Negotiation, Business Communication, Communication Strategies, Virtual Networking, Interpersonal Communications
Beginner · Specialization · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Databases, Database Development, Database Management, Acceptance Testing, Data Architecture, Web Applications, Microservices, Software Architecture, Software Engineering, System Testing, Data Infrastructure, Software Systems, System Monitoring, Functional Requirement, Application Deployment, Site Reliability Engineering, Middleware, Distributed Computing, Prototyping, Big Data
★ 3.6 (20) · Advanced · Course · 1 - 4 Weeks

Automatic Data Processing, Inc. (ADP)
Skills you'll gain: Benefits Administration, Compensation and Benefits, Human Resource Policies, Tax Management, Human Resources, Communication Planning, Internal Communications, Health Care, Program Evaluation, Specialized Accounting, Managed Care, Administration, Insurance, Diversity and Inclusion
★ 4.9 (9) · Beginner · Course · 1 - 4 Weeks