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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • C

    Corporate Finance Institute

    Regression Analysis - Fundamentals & Practical Applications

    Skills you'll gain: Regression Analysis, Correlation Analysis, Advanced Analytics, Statistical Methods, Statistical Modeling, Statistical Analysis, Predictive Modeling, Data Analysis, Scikit Learn (Machine Learning Library), Microsoft Excel, Statistical Programming, Data Analysis Software, Model Evaluation, Supervised Learning

    4.7 stars, 7 reviews, Advanced, Course, 1 - 3 Months

    ★ 4.7 (7) · Advanced · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Performance Reviews: Streamline Feedback Processes

    Skills you'll gain: Performance Review, HR Tech, Employee Performance Management, Generative AI, AI Personalization, Workforce Development, Organizational Development, Performance Management, Smart Goals, People Analytics, People Development, Human Resource Strategy, Constructive Feedback, Responsible AI, Performance Analysis, Prompt Engineering, Automation, Coaching, Trend Analysis, Analysis

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • G

    Google

    Fast-Track Data Analysis and Presentations

    Skills you'll gain: Prompt Patterns, Prompt Engineering, Responsible AI, Data Presentation, Sampling (Statistics), Excel Formulas, Spreadsheet Software, Generative AI, Data Analysis, Analytical Skills

    4.9 stars, 25 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (25) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnQuest

    Sales Strategies: Mastering Complex Sales

    Skills you'll gain: Consultative Selling, Selling Techniques, Account Strategy, Sales Management, Sales Pipelines, Sales, B2B Sales, Sales Training, Sales Strategy, Sales Development, Consultative Approaches, Account Management, Sales Process, Cross-Functional Team Leadership, Contract Negotiation, Price Negotiation, Cross-Functional Collaboration, Negotiation, Business Analytics, Ethical Standards And Conduct

    Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Optimize Ads with Google Ads & Quality Scores

    Skills you'll gain: Google Ads, Pay Per Click Advertising, Advertising Campaigns, Bidding, Online Advertising, Campaign Management, Keyword Research, Data-Driven Marketing, Content Optimization, Digital Advertising, Digital Marketing Campaigns, Performance marketing, Search Engine Marketing, Copywriting, Campaign Planning, Data-Driven Decision-Making, Customer experience improvement, Quality Assessment

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    GenAI for Employee Engagement: Driving Real-Time Insights

    Skills you'll gain: Responsible AI, Employee Engagement, Driving engagement, Drive Engagement, HR Tech, People Analytics, AI Personalization, AI Enablement, Generative AI Agents, Employee Surveys, Human Resource Strategy, Data Ethics, Real Time Data, User Feedback, Data-Driven Decision-Making, Analysis

    4.8 stars, 8 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (8) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    Edureka

    Power BI Capstone Project

    Skills you'll gain: Inventory and Warehousing, Database Design, Data-Driven Decision-Making, Analytics, Cloud Storage, Dashboard, Spreadsheet Software, Dashboard Creation, Data Management

    4.8 stars, 16 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (16) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Boost Digital ROAS

    Skills you'll gain: Digital Advertising, Meta Ads Manager, Google Ads, Online Advertising, Target Audience, Performance marketing, Digital Marketing Campaigns, Data-Driven Marketing, Marketing Budgets, Digital Media Strategy, Advertising Campaigns, Cross-Channel Marketing, Digital Marketing, Campaign Management, Paid media, Social Media Campaigns, Dashboard Creation, Campaign Planning, Marketing Analytics, Market Trend

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Analyze Markets: Strategy with SWOT

    Skills you'll gain: Competitive Analysis, Market Analysis, Competitive Intelligence, Market Research, Strategic Marketing, Marketing Strategies, Go To Market Strategy, Case Studies, Market Intelligence, Strategic Thinking, Marketing Planning, Marketing, Market Opportunities, Marketing Strategy and Techniques, Business Strategy, Analysis, Business Strategies, Product Marketing, Strategic Decision-Making, Product Strategy

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Investigating Epidemics like COVID-19: An Analyst's Guide

    Skills you'll gain: Epidemiology, Health Disparities, Spatial Data Analysis, Data Visualization, Data Presentation, Public Health, Public Health and Disease Prevention, Health Policy, Data Analysis, Biostatistics, Geospatial Information and Technology, Geospatial Mapping, Analytics, Statistical Analysis, Exploratory Data Analysis, Anomaly Detection, Infectious Diseases, Risk Analysis, Statistical Methods, Microsoft Excel

    Intermediate · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • I

    Institut Mines-Télécom

    Data intelligence for businesses and managers

    Skills you'll gain: Data Governance, Digital Transformation, Data Modeling, Data Management, Data Strategy, General Data Protection Regulation (GDPR), Data Literacy, Business Intelligence, Data Quality, Law, Regulation, and Compliance, Data-Driven Decision-Making, Information Privacy, Data Analysis, Data Visualization, Big Data, Artificial Intelligence, Business Strategy

    Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Entiende el usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Customer Insights, Persona Development, Customer Analysis, Social Media Analytics, Marketing Analytics, Social Media Marketing, Social Media, Marketing Budgets, Digital Media Strategy, Advertising

    Intermediate · Guided Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
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