• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Facebook Insights: Crack the Algorithm

    Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Analysis, Social Media, Content Optimization, Social Media Marketing, Content Marketing, Social Media Analytics, Content Strategy, Content Creation, Driving engagement, Digital Content

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • 2

    28DIGITAL

    Basic Recommender Systems

    Skills you'll gain: Model Evaluation, Data Ethics, AI Personalization, Systems Design, System Requirements, Responsible AI, Machine Learning Algorithms, Machine Learning Methods, Innovation, Algorithms, Data Preprocessing, Unsupervised Learning, Applied Machine Learning, Performance Tuning

    4.3 stars, 44 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.3 (44) · Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Launching Your Brand Management Career

    Skills you'll gain: LinkedIn, Interviewing Skills, Web Presence, Brand Management, Branding, Professional Networking, Marketing, Marketing Analytics, Storytelling, Portfolio Management, Content Marketing, Search Engine Optimization, Social Media Marketing, Email Marketing, Digital Marketing, AI Enablement

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • B

    Banco Interamericano de Desarrollo

    Project Management for Development

    Skills you'll gain: Work Breakdown Structure, Project Scoping, Scope Management, Earned Value Management, Risk Management, Project Schedules, Project Risk Management, Timelines, Cost Management, Project Controls, Economic Development, Project Performance, Risk Analysis, Risk Mitigation, Project Estimation, Scheduling, Project Planning, Project Documentation, Resource Management, Stakeholder Management

    5 stars, 6 reviews, Beginner, Course, 1 - 3 Months

    ★ 5 (6) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Adobe Indesign for Beginners: Workshop Flyer Design

    Skills you'll gain: Adobe InDesign, Layout Design, Typography, Graphic Design, Adobe Creative Cloud, Design, Digital Design, Design Software

    3.9 stars, 16 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 3.9 (16) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Organizational Concepts and Language

    Skills you'll gain: Data Presentation, Business Analytics, Data Literacy, Business Analysis, Business Strategy, Accounting, Organizational Effectiveness, Analytical Skills, Organizational Structure, General Accounting, Organizational Strategy, Business Communication, Marketing, Financial Accounting, Strategic Marketing, Strategic Thinking, Innovation, Product Lifecycle Management, Value Propositions

    4.9 stars, 16 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (16) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • E

    Emory University

    Capstone: Making the Case for AI

    Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Content Marketing, Data-Driven Marketing, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Customer Analysis, Artificial Intelligence

    4.1 stars, 11 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.1 (11) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • F

    Fundação Instituto de Administração

    Strategic Sales Management Final Project

    Skills you'll gain: Sales Strategy, Sales Management, Case Studies, Sales, Sales Process, Market Intelligence, Strategic Marketing, Competitive Intelligence, Selling Techniques, Business Analysis, Peer Review

    4.6 stars, 37 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.6 (37) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Illinois Tech

    Leadership & Organization Design

    Skills you'll gain: Organizational Leadership, Leadership and Management, People Management, Intercultural Competence, Culture Transformation, Team Leadership, Organizational Change, Decision Making, Cultural Diversity, Conflict Management, Business Leadership, Team Management, Leadership Development, Leadership, Virtual Teams, Organizational Development, Strategic Decision-Making, Organizational Structure, Diversity and Inclusion, Business Communication

    4.8 stars, 36 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.8 (36) · Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • C

    Coursera

    How to create and sell templates on Canva

    Skills you'll gain: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Graphic and Visual Design Software, Product Knowledge, Design, Dashboard, Graphic and Visual Design, Commercialization, Creative Design, Graphic Design, Selling Techniques, Sales

    3.8 stars, 18 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 3.8 (18) · Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Créer un profil d'entreprise sur Twitter

    Skills you'll gain: Social Media, Social Media Management, Driving engagement, Social Media Content, Social Media Marketing, Web Presence, Professional Networking, User Accounts, Branding, Marketing, Business

    Beginner · Guided Project · Less Than 2 Hours

  • T

    The State University of New York

    Connect with Diverse Audiences during a Public Health Crisis

    Skills you'll gain: Persuasive Communication, Interviewing Skills, Intercultural Competence, Cultural Sensitivity, Cultural Diversity, Media and Communications, Diversity Awareness, Public Health, Interpersonal Communications, Rapport Building, Driving engagement

    4.3 stars, 30 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.3 (30) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…382383384…602

In summary, here are 10 of our most popular social media marketing courses

  • Facebook Insights: Crack the Algorithm: Coursera
  • Basic Recommender Systems: 28DIGITAL
  • Launching Your Brand Management Career: Coursera
  • Project Management for Development: Banco Interamericano de Desarrollo
  • Adobe Indesign for Beginners: Workshop Flyer Design: Coursera
  • Organizational Concepts and Language: University of Illinois Urbana-Champaign
  • Capstone: Making the Case for AI: Emory University
  • Strategic Sales Management Final Project: Fundação Instituto de Administração
  • Leadership & Organization Design: Illinois Tech
  • How to create and sell templates on Canva: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok