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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    Emory University

    Forecasting Models for Marketing Decisions

    Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Consumer Behaviour, Marketing Effectiveness, Model Evaluation, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

    4.3
    Rating, 4.3 out of 5 stars
    ·
    80 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    How to Set Up a Facebook Ads Campaign

    Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Social Media Campaigns, Campaign Management, Social Media, Social Media Management, Paid media, Social Media Marketing, Advertising, Marketing Budgets, Digital Advertising, Marketing, Digital Marketing, Budgeting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    434 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    G

    Goldman Sachs

    Innovation Strategy with Goldman Sachs 10,000 Women

    Skills you'll gain: Market Research, New Product Development, Product Development, Entrepreneurship, Product Design, Innovation, Focus Group, Market Analysis, Business Development, Product Testing, Logistics

    4.7
    Rating, 4.7 out of 5 stars
    ·
    84 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    B

    Board Infinity

    Generative AI in Marketing

    Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, A/B Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Purpose-Driven Leadership for Strategy and Innovation

    Skills you'll gain: Strategic Thinking, Strategic Leadership, Visionary, Organizational Strategy, Organizational Leadership, Strategic Decision-Making, Business Leadership, Innovation, Business Transformation, Complex Problem Solving, Organizational Change, Team Motivation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    65 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Build and Execute an Organisational AI Strategy

    Skills you'll gain: AI Enablement, Responsible AI, Generative AI, Organizational Strategy, Strategic Leadership, Business Strategy, Artificial Intelligence, Governance, Regulation and Legal Compliance, Innovation, Operational Efficiency, Performance Improvement

    4.7
    Rating, 4.7 out of 5 stars
    ·
    207 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Otimizando o Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track & Digital Marketing Channels

    Skills you'll gain: Campaign Management, Marketing Channel, Digital Advertising, Marketing Effectiveness, Digital Marketing, Online Advertising, Marketing Analytics, Performance marketing, Web Analytics, Performance Metric, Performance Measurement, Social Media Marketing, Data-Driven Decision-Making, Email Marketing

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    Northeastern University

    Business Strategy and Value Creation In Action

    Skills you'll gain: Business Strategy, Corporate Strategy, Strategic Thinking, Strategic Planning, Business Planning, Organizational Strategy, Business, Competitive Analysis, Strategic Marketing, Growth Strategies, Strategic Decision-Making, New Business Development, Value Propositions, Strategic Prioritization

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Performance Marketing and MultiChannel Campaign Optimization

    Skills you'll gain: Performance marketing, Campaign Management, Pay Per Click Advertising, Google Ads, Paid media, Online Advertising, Advertising Campaigns, Digital Advertising, Marketing Budgets, Content Performance Analysis, Media Buying, Keyword Research, Social Media Campaigns, Marketing Effectiveness, Search Engine Marketing, Marketing Analytics, Performance Analysis, Budget Management, Cost Benefit Analysis, Survey Creation

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    M

    Meta

    GenAI in Social Media Marketing

    Skills you'll gain: Target Audience, Generative AI, Social Media Marketing, Social Media, Social Media Content, AI Personalization, Social Media Strategy, MarTech, Content Creation, Digital Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    51 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Automation, Analytics, and Brand Compliance

    Skills you'll gain: Marketo, Marketing Automation, Email Automation, Marketing Operations, Campaign Management, Style Guides, HubSpot CRM, Performance Analysis, Marketing Analytics, Compliance Auditing, Marketing Strategies, Performance Measurement, Lead Generation, Performance Metric, Brand Management, Customer Relationship Management, Benchmarking, Analytics, Data Import/Export

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing strategy courses

  • Forecasting Models for Marketing Decisions: Emory University
  • How to Set Up a Facebook Ads Campaign: Coursera
  • Innovation Strategy with Goldman Sachs 10,000 Women : Goldman Sachs
  • Generative AI in Marketing: Board Infinity
  • Purpose-Driven Leadership for Strategy and Innovation: Duke University
  • Build and Execute an Organisational AI Strategy: Coursera
  • Otimizando o Marketing Digital: Fundação Instituto de Administração
  • Track & Digital Marketing Channels: Coursera
  • Business Strategy and Value Creation In Action: Northeastern University
  • Performance Marketing and MultiChannel Campaign Optimization: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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