• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.

Popular Brand Management Courses and Certifications


  • U

    Universidad de los Andes

    Introducción al mantenimiento de activos físicos

    Skills you'll gain: Asset Management, Fixed Asset, Facility Management and Maintenance, Facility Repair And Maintenance, Maintenance, Repair, and Facility Services, Maintainability, Key Performance Indicators (KPIs), Product Lifecycle Management, Performance Metric, Performance Measurement, Failure Analysis, Failure Mode And Effects Analysis, Reliability, Decision Making, Data-Driven Decision-Making, Cost Benefit Analysis, Scheduling

    4.9 stars, 143 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (143) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • L

    L&T EduTech

    Basics of Air Conditioning & Heat Load Calculation

    Skills you'll gain: HVAC, Building Services Engineering, Thermal Management, Mechanical Engineering, Engineering, System Requirements, Engineering Calculations, Energy and Utilities, Estimation, Environmental Issue

    4.3 stars, 60 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.3 (60) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Effective Marketing in the Global Marketplace

    Skills you'll gain: Target Audience, Target Market, Data-Driven Marketing, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Brand Strategy, Marketing Planning, Marketing Strategies, Branding, Marketing Analytics, Brand Awareness, Data-Driven Decision-Making, Content Optimization, Customer Analysis, Market Research, Cultural Diversity, Consumer Behaviour

    4.8 stars, 70 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (70) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • A

    Advancing Women in Tech

    Real-World Cloud Product Management

    Skills you'll gain: Amazon Web Services, Cloud Computing, Cloud Management, Cloud Services, Amazon S3, Cloud Infrastructure, Public Cloud, Amazon Elastic Compute Cloud, Cloud Computing Architecture, Technical Product Management, AWS Identity and Access Management (IAM), AWS CloudFormation, Cloud Platforms, AWS Kinesis, Amazon Redshift, Cloud Security, Software Architecture, Amazon CloudWatch, Cloud Storage, Product Management

    4.5 stars, 94 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.5 (94) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • N

    Northeastern University

    Analytics in Healthcare Management and Administration

    Skills you'll gain: Performance Improvement, Process Analysis, Business Process Improvement, Health Care Administration, Process Mapping, Health Administration, Health Systems, Business Analytics, Clinical Trials, Systems Thinking, Quality Improvement, Change Management, Care Management, Analytics, Patient-centered Care, Care Coordination, Clinical Research, Data Analysis, Strategic Thinking, Leadership

    4.7 stars, 40 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.7 (40) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • A

    AAPC

    Coding and Medical Necessity

    Skills you'll gain: Medical Billing and Coding, Medical Coding, ICD Coding (ICD-9/ICD-10), Medical Billing, CPT Coding, Health Information Management, Medical Records, Revenue Cycle Management, Clinical Documentation

    4.5 stars, 35 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.5 (35) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • S

    STARWEAVER

    AI Innovation & Product Strategy

    Skills you'll gain: Business Process Modeling, Process Modeling, Responsible AI, Digital Transformation, Business Process Management, Business Process Improvement, AI Product Strategy, Workflow Management, AI Enablement, Product Management, Market Opportunities, Sustainable Development, Social Impact, Generative AI, Customer Insights, Innovation, Sustainability Reporting, Prompt Engineering, AI Personalization, Automation

    4.3 stars, 48 reviews, Intermediate, Specialization, 1 - 4 Weeks

    ★ 4.3 (48) · Intermediate · Specialization · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • I

    Infosec

    Python for Active Defense

    Skills you'll gain: Threat Detection, Cyber Security Strategy, System Monitoring, Cybersecurity, Cyber Operations, Continuous Monitoring, Network Security, Network Monitoring, Python Programming, Scripting, Scripting Languages

    4.5 stars, 86 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.5 (86) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • O

    Oracle

    Oracle Cloud and AI

    Skills you'll gain: Oracle Cloud, Generative AI, Large Language Modeling, Generative AI Agents, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Cloud Services, Cloud Solutions, Cloud Computing, Cloud Infrastructure, Deep Learning, Prompt Engineering, Artificial Neural Networks, Natural Language Processing, Enterprise Resource Planning, Application Deployment, Python Programming, Supply Chain Management, Customer Relationship Management (CRM) Software, Human Capital

    4.8 stars, 60 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.8 (60) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • M

    Microsoft

    Microsoft Azure Cloud Administration Basics

    Skills you'll gain: Microsoft Azure, Cloud Management, Cloud Computing, Dashboard Creation, Identity and Access Management, Cloud Computing Architecture, Cloud Solutions, Virtual Networking, Cloud Infrastructure, Cloud Platforms, System Monitoring, Cloud Services, Infrastructure As A Service (IaaS), Public Cloud, Cloud Deployment, Kubernetes, Infrastructure as Code (IaC), Data Governance, Load Balancing, Scalability

    4.6 stars, 59 reviews, Beginner, Specialization, 3 - 6 Months

    ★ 4.6 (59) · Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • M

    Microsoft

    Product Launch and Post-Launch Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Quality Assurance, Product Planning, Product Management, Release Management, Sales Strategy, New Product Development, Quality Monitoring, Performance Analysis, Product Development, Technical Product Management, Promotional Strategies, Performance Measurement, Responsible AI, Marketing Planning, Product Improvement, Product Marketing

    4.6 stars, 63 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.6 (63) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • T

    Tsinghua University

    Data Structures and Algorithms

    Skills you'll gain: Data Structures, Algorithms, Graph Theory, Computational Thinking, Programming Principles, Database Management Systems, System Design and Implementation, Theoretical Computer Science, Computer Programming, Computer Science

    2.9 stars, 40 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 2.9 (40) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
1…391392393…834

In summary, here are 10 of our most popular brand management courses

  • Introducción al mantenimiento de activos físicos: Universidad de los Andes
  • Basics of Air Conditioning & Heat Load Calculation: L&T EduTech
  • Effective Marketing in the Global Marketplace: Coursera
  • Real-World Cloud Product Management: Advancing Women in Tech
  • Analytics in Healthcare Management and Administration: Northeastern University
  • Coding and Medical Necessity: AAPC
  • AI Innovation & Product Strategy: STARWEAVER
  • Python for Active Defense: Infosec
  • Oracle Cloud and AI: Oracle
  • Microsoft Azure Cloud Administration Basics: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok