• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • P

    Packt

    Data Analytics in Excel Using Real-World Examples

    Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Management, Data Analysis, Analytics, Data Cleansing, Pivot Tables And Charts, Data Visualization, Data Presentation, Advanced Analytics, Data Entry, Statistical Analysis, Data Import/Export, Data Quality, Data Processing, Correlation Analysis, Statistical Methods, Data-Driven Decision-Making, Data Integrity

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Sage Publications

    Strategic Management

    Skills you'll gain: Strategic Decision-Making, Strategic Thinking, Organizational Strategy, Strategic Leadership, Business Strategy, Corporate Strategy, Customer Analysis, Business Strategies, Competitive Analysis, Market Analysis, Business Leadership, Business Transformation, Strategic Planning, Business, Leadership and Management, Stakeholder Management, Organizational Development, Organizational Leadership, Strategic Marketing, Strategic Partnership

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Foundations of LLMs and Deep Learning for Text Analysis

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Natural Language Processing, LLM Application, Multimodal Prompts, Recurrent Neural Networks (RNNs), Text Mining, Embeddings, Generative AI, Deep Learning, Fine-tuning, Generative Model Architectures, Artificial Neural Networks, Machine Learning, Data Ethics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Valuation & Strategic Finance

    Skills you'll gain: Financial Statement Analysis, Business Valuation, Financial Analysis, Cash Flows, Financial Statements, Cash Management, Competitive Analysis, Financial Management, Financial Modeling, Investment Management, Finance, Capital Budgeting, Cash Flow Forecasting, Financial Market, Investments, Cost Management, Performance Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    B

    Birla Institute of Technology & Science, Pilani

    Natural Language Processing

    Skills you'll gain: Natural Language Processing, Large Language Modeling, Embeddings, Text Mining, Semantic Web, Data Preprocessing, LLM Application, Artificial Intelligence and Machine Learning (AI/ML), ChatGPT, Data Processing, Artificial Intelligence, Artificial Neural Networks, Statistical Machine Learning, Generative AI, Deep Learning, Model Training, Dependency Analysis, Model Evaluation

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • P

    Packt

    Data Storytelling - From Insight to Impact

    Skills you'll gain: Data Presentation, Data Visualization, Oral Expression, Presentations, Dashboard, Storytelling, Persuasive Communication, Communication, Non-Verbal Communication, Drive Engagement, Target Audience, Decision Making, Case Studies

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Matplotlib: Python Data Visualization & Wrangling

    Skills you'll gain: Matplotlib, Data Storytelling, Data Presentation, Scientific Visualization, Visualization (Computer Graphics), Interactive Data Visualization, Plot (Graphics), Data Preprocessing, Statistical Visualization, E-Commerce, Business Analytics, Data Visualization Software, Data-Driven Decision-Making, Computer Graphics, Descriptive Statistics, Data Analysis, Graphing, Layout Design, Data Visualization, Python Programming

    4.4
    Rating, 4.4 out of 5 stars
    ·
    21 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Design of Hydropower Structures

    Skills you'll gain: Hydraulics, Structural Engineering, Civil Engineering, Hydrology, Water Resource Management, Water Resources, Structural Analysis, Construction, Energy and Utilities, Electric Power Systems, Engineering Analysis, Engineering Calculations, Engineering Design Process

    Advanced · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    El águila, el nopal y ¿la serpiente?

    Skills you'll gain: Art History, Ancient History, Culture, World History, Social Studies, Public History, Storytelling, Intercultural Competence, Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Eye tracking y el estudio de la percepción visual

    Skills you'll gain: Research Design, Experimentation, Science and Research, Research Reports, Research, Scientific Methods, Design Research, Usability Testing, Research Methodologies, Sensory Systems Analysis, UI/UX Research, Report Writing, Data Analysis, Data Ethics, User Research, Usability, Data Capture, Graphic and Visual Design, Data Collection, Informed Consent

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    Machine Learning e Data Mining in R

    Skills you'll gain: Unsupervised Learning, Supervised Learning, R Programming, R (Software), Machine Learning Methods, Statistical Machine Learning, Artificial Neural Networks, Applied Machine Learning, Transfer Learning, Machine Learning, Machine Learning Algorithms, Exploratory Data Analysis, Tidyverse (R Package), Deep Learning, Ggplot2, Regression Analysis, Dimensionality Reduction, Data Analysis, Data Wrangling, Data Manipulation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    BFSI Career Roadmap: Roles, Skills, and Industry Trends

    Skills you'll gain: Financial Services, Banking, Compensation Analysis, Compensation Management, Investment Banking, Commercial Banking, Private Equity, Retail Banking, Financial Modeling, FinTech, Financial Statement Analysis, Emerging Technologies, Trend Analysis, Corporate Finance, Digital Transformation, Market Trend, Credit Risk, Risk Management

    Beginner · Course · 1 - 3 Months

1…392393394…459

In summary, here are 10 of our most popular market research courses

  • Data Analytics in Excel Using Real-World Examples: Packt
  • Strategic Management: Sage Publications
  • Foundations of LLMs and Deep Learning for Text Analysis: Packt
  • Valuation & Strategic Finance: Fundação Instituto de Administração
  • Natural Language Processing: Birla Institute of Technology & Science, Pilani
  • Data Storytelling - From Insight to Impact: Packt
  • Matplotlib: Python Data Visualization & Wrangling: EDUCBA
  • Design of Hydropower Structures: L&T EduTech
  • El águila, el nopal y ¿la serpiente?: Universidad Nacional Autónoma de México
  • Eye tracking y el estudio de la percepción visual: Universitat Autònoma de Barcelona

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok