Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Extract, Transform, Load, Data Sharing, Data Pipelines, Metadata Management, Google Cloud Platform, Data Migration, Data Processing, Big Data, Data Integration, Cloud Storage, Data Warehousing, Data Management, Data Lakes, Data Import/Export, Data Transformation, Apache Spark, Serverless Computing
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Workflow Management, Big Data, Jupyter, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Modeling, Model Evaluation
Intermediate · Course · 1 - 4 Weeks
Universidad de Palermo
Skills you'll gain: Data Storytelling, Business Modeling, Key Performance Indicators (KPIs), Selling Techniques, Financial Statements, Human Capital, Business Planning, Strategic Marketing, Portfolio Management, Digital Transformation, Regression Analysis, Agile Product Development, Marketing Planning, Entrepreneurial Finance, Corporate Sustainability, Business Process Management, B2B Sales, Emotional Intelligence, Equities, Teamwork
Earn a degree
Degree · 1 - 4 Years

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Logistic Regression, Data Mining, Dimensionality Reduction, Plot (Graphics), Data Analysis, R Programming, Statistical Modeling, Big Data, Visualization (Computer Graphics), Data-Driven Decision-Making, Predictive Modeling, Predictive Analytics, Data Modeling, Analytics, Advanced Analytics, Data Visualization Software, Statistical Visualization
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Generative AI, AI Personalization, Prompt Engineering Tools, AI Enablement, Web Content, Web Analytics and SEO, Google Cloud Platform, User Experience, Web Development
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: New Product Development, Social Media Strategy, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Social Impact, Product Development, Stakeholder Engagement, Social Media, Strategic Sourcing, Innovation, Decision Making, Content Marketing, Process Analysis, Project Controls, Business Operations, Business Planning, Competitive Analysis
University Certificate · 6 - 12 Months

Google Cloud
Skills you'll gain: Looker (Software), Data Cleansing, Big Data, Data Transformation, SQL, Data Analysis, Data Warehousing, Dashboard, Data Pipelines, Data Integrity, Google Sheets, Data Import/Export, Data Visualization Software, Google Cloud Platform
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Generative AI, Web Analytics and SEO, AI Personalization, AI Enablement, Web Content, Prompt Engineering, Google Cloud Platform, User Experience
Beginner · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Model Evaluation, Data Mining, Unsupervised Learning, Supervised Learning, Deep Learning, Service Level, Probability, Statistical Modeling, Recurrent Neural Networks (RNNs), Machine Learning Algorithms, Applied Machine Learning, Anomaly Detection, Statistical Inference, Statistical Hypothesis Testing, Statistical Machine Learning, Exploratory Data Analysis, Dimensionality Reduction, Performance Testing, Bash (Scripting Language), Data Science
Credit offered
Graduate Certificate · 6 - 12 Months

Ball State University
Skills you'll gain: Data Ethics, Full-Stack Web Development, Graph Theory, Data Collection, Supervised Learning, Software Development Methodologies, File Systems, SQL, Statistical Methods, Data Wrangling, Theoretical Computer Science, Application Security, Cryptography, Object Oriented Programming (OOP), Statistical Hypothesis Testing, Text Mining, Artificial Intelligence, Analytics, Natural Language Processing, R Programming
Earn a degree
Degree · 1 - 4 Years

University of Huddersfield
Skills you'll gain: Integral Calculus, Graph Theory, Matplotlib, Computational Logic, Calculus, Differential Equations, Theoretical Computer Science, Data Visualization Software, Algorithms, Python Programming, Computational Thinking, Data Analysis, Mathematical Modeling, Computer Science, Logical Reasoning, Engineering Analysis, Applied Mathematics, Data Manipulation, Statistical Analysis, Data Structures
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Pipelines, AI Workflows, Big Data, Google Cloud Platform, Data Transformation, Data Visualization Software, SQL, Natural Language Processing
Beginner · Course · 1 - 4 Weeks