• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  1. Categories
  2. Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • E

    EDUCBA

    Rural Marketing Strategy and Consumer Behavior

    Skills you'll gain: Market Research, Brand Management, Consumer Behaviour, Business Marketing, Marketing, Branding, Strategic Marketing, Banking Services, Product Lifecycle Management, Target Market, Marketing Strategies, Banking, Business, Business Development, Case Studies, Digital Marketing, Insurance, Communication Strategies, Governance, Communication

    Mixed · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • L

    LearnQuest

    The Science of Sales: Behavioral Insights and Psychology

    Skills you'll gain: Consultative Selling, Closing (Sales), Sales Management, Consultative Approaches, Communication, Sales Prospecting, Sales Strategy, Consumer Behaviour, Selling Techniques, Sales, Overcoming Objections, Communication Strategies, Initiative and Leadership, Customer Analysis, Prospecting and Qualification, Resilience, Sales Process, Persuasive Communication, Stress Management, Sales Support

    4.3 stars, 6 reviews, Beginner, Specialization, 1 - 3 Months

    ★ 4.3 (6) · Beginner · Specialization · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Washington

    Essential Marketing Frameworks

    Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Opportunities, Market Research, Marketing Planning, Strategic Marketing, Marketing Strategies, Competitive Analysis, Proposal Development, Marketing Channel, Business-To-Consumer, Cross-Channel Marketing, Ethical Standards And Conduct

    4.8 stars, 37 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (37) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • T

    The Expert Academy

    Buyer Decision Making: Behaviour, Influence And Ethics

    Skills you'll gain: Negotiation, Consumer Behaviour, Stakeholder Engagement, Behavioral Economics, Stakeholder Communications, Decision Making, Influencing, Sales, Problem Solving, Customer Analysis, Business Ethics, Analysis, Ethical Standards And Conduct

    Intermediate · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • S

    Sage Publications

    Visual Communication

    Skills you'll gain: Media and Communications, Advertising, Image Analysis, Visual Storytelling, Branding, Photography, Graphic and Visual Design, Digital Media Strategy, Image Quality, Analysis, Culture, Consumer Behaviour, Commercialization, Social Media

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Category: Preview
    Preview
  • A

    American Psychological Association

    Psychology of Group Behaviors

    Skills you'll gain: Behavior Management, Psychology, Team Collaboration

    4.8 stars, 24 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.8 (24) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • C

    Coursera

    Uncover AI's Impact on Consumer Psychology

    Skills you'll gain: Consumer Behaviour, Customer Analysis, User Research, Customer Insights, Usability, Human Factors, User Experience, Discussion Facilitation, Analysis, Empathy, Data Capture, Record Keeping

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • E

    ESSEC Business School

    The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

    Skills you'll gain: Revenue Management, Forecasting, Budgeting, Consumer Behaviour

    4.6 stars, 1.1K reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.6 (1.1K) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • W

    Wesleyan University

    Creating Behavioral Change

    Skills you'll gain: Motivational Interviewing, Cognitive Behavioral Therapy, Behavioral Health, Mental and Behavioral Health, Behavior Management, Behavioral Management, Experimentation

    4.8 stars, 205 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (205) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Pontificia Universidad Católica del Perú

    Behavioral Design

    Skills you'll gain: Behavioral Economics, Consumer Behaviour, Economics, Design and Product, Decision Making, Ethical Standards And Conduct, Business Ethics

    5 stars, 27 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 5 (27) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universiteit Leiden

    Population Health: Health & Health Behaviour

    Skills you'll gain: Patient-centered Care, Behavioral Health, Health Technology, Health Care, Chronic Diseases, Program Evaluation

    4.1 stars, 36 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.1 (36) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • U

    University of Illinois Urbana-Champaign

    Firm Level Economics: Consumer and Producer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Business Economics, Consumer Behaviour, Tax, Resource Allocation, Cost Management

    4.8 stars, 2.6K reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.8 (2.6K) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
1…456…133

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Free Courses
  • Blog
  • The Coursera Podcast
  • Tech Blog
  • Social Impact

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok