Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Marketing Budgets, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Predictive Analytics, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions
Mixed · Course · 1 - 3 Months

Skills you'll gain: Competitive Analysis, Business Strategy, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Market Research, New Product Development, Innovation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Ethics, Responsible AI, Business Ethics, Strategic Decision-Making, Data Management, Strategic Thinking, Information Privacy, Market Research, Ethical Standards And Conduct, Governance, Strategic Leadership, Artificial Intelligence, Market Analysis, Diversity and Inclusion, Regulatory Requirements, Social Studies
Beginner · Course · 1 - 4 Weeks

Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Storytelling, Rmarkdown, Knitr, Data Visualization, Data Validation, Statistical Hypothesis Testing, Data Presentation, Dashboard, Data Synthesis, Usability Testing, Regression Analysis, Power BI, A/B Testing, Data Transformation, Market Research, Statistical Analysis, R Programming, Business Intelligence, Microsoft Excel, Surveys
Beginner · Specialization · 3 - 6 Months

Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Return On Investment, Revenue Forecasting, Competitive Analysis, Market Analysis, Demand Planning, Time Series Analysis and Forecasting, Variance Analysis, Trend Analysis, Market Research, Market Trend, Growth Strategies, Predictive Analytics, Forecasting, Go To Market Strategy, Research Methodologies, Market Opportunities, Business Strategy, Competitive Intelligence, Data-Driven Decision-Making, Strategic Decision-Making
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Qualitative Research, Interviewing Skills, Focus Group, Market Analysis, Data Collection
Beginner · Course · 1 - 4 Weeks

Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Marketing Psychology, Target Audience, Market Research, Active Listening, Surveys, Marketing, Consumer Behaviour, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Business Research, Market Analysis, Focus Group, Google Analytics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Statistical Hypothesis Testing, A/B Testing, Data-Driven Decision-Making, Customer Analysis, Statistical Methods, Market Research, Statistical Analysis, Business Analytics, Probability & Statistics, Statistical Inference, Data Analysis, Descriptive Statistics, Microsoft Excel, Data Analysis Software, Spreadsheet Software
Beginner · Course · 1 - 4 Weeks