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  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Marketing Strategy for Engineers and Technologists

    Skills you'll gain: Value Propositions, Social Media Campaigns, Social Media, Social Media Marketing, Market Research, Social Media Strategy, Search Engine Optimization, Marketing Operations, Competitive Analysis, Data-Driven Decision-Making, Consumer Behaviour, Business Research, Sales Presentation, Customer experience strategy (CX), Operations Management, Strategic Planning, Digital Marketing, Branding, Google Ads, Forecasting

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    19 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Email & Digital Marketing Strategy

    Skills you'll gain: Email Marketing, Advertising Campaigns, Email Automation, Marketing Automation, Web Presence, Target Audience, Campaign Planning, Digital Marketing, Campaign Management, Driving engagement, Search Engine Optimization, Customer Engagement, Direct Marketing, Social Media Marketing, Marketing Strategies, Marketing Strategy and Techniques, Web Analytics and SEO, Drive Engagement, Competitive Analysis, Digital Marketing Campaigns

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    AI Strategy and Marketing Leadership

    Skills you'll gain: Data Storytelling, Product Marketing, Marketing Planning, Marketing Budgets, Data Presentation, Competitive Intelligence, Campaign Management, Project Planning, Product Management, Data Literacy, Campaign Planning, Go To Market Strategy, Document Management, Decision Intelligence, Project Controls, Product Planning, AI literacy, Competitive Analysis, Marketing Strategies, Leadership

    Beginner · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Introduction to Marketing and Strategic Planning

    Skills you'll gain: Product Planning, Marketing Planning, Strategic Marketing, Product Strategy, Product Marketing, Marketing, New Product Development, Marketing Strategy and Techniques, Business Planning, Marketing Strategies, Marketing Management, Marketing Operations, Strategic Planning, Competitive Analysis, Promotional Strategies, Consumer Behaviour, Business Strategies, Decision Making, Value Propositions, Strategic Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing Strategy: Navigating Emerging Media and AI

    Skills you'll gain: Data-Driven Marketing, Strategic Communication, Journey Mapping, Marketing Communications, Marketing Strategies, Digital Media Strategy, Marketing Analytics, Digital Marketing, Marketing Automation, Marketing Channel, Cross-Channel Marketing, AI Personalization, Data-Driven Decision-Making, Personalized Campaigns, MarTech, Integrated Marketing Communications, Communication Strategies, Consumer Behaviour, Data Ethics, Social Media

    Build toward a degree

    4.4
    Rating, 4.4 out of 5 stars
    ·
    2.9K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Madecraft

    How to Create a Successful Digital Marketing Strategy

    Skills you'll gain: Value Propositions, Marketing Strategies, Digital Marketing, Target Audience, Marketing Effectiveness, Strategic Marketing, Digital Marketing Campaigns, Marketing Planning, Content Marketing, Marketing Strategy and Techniques, Search Engine Marketing, Email Marketing, Search Engine Optimization, Marketing Analytics, Journey Mapping, Lead Generation, Key Performance Indicators (KPIs), Marketing Communications, Return On Investment, A/B Testing

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Strategic Marketing, Product Strategy, Market Analysis, Market Research, Marketing Strategy and Techniques, Marketing Strategies, Target Audience, Market Trend, Market Dynamics, Market Intelligence, Competitive Analysis, Customer Insights, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    986 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Marketing Strategy Capstone Project

    Skills you'll gain: Strategic Decision-Making, Decision Making, Marketing, Strategic Thinking, Target Market, Hotel And Restaurant Management, Promotional Strategies, Target Audience, Hotels and Accommodations, Product Strategy, Hotel Operations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    122 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Strategy and Messaging

    Skills you'll gain: Product Marketing, Value Propositions, Marketing Communications, Strategic Marketing, Strategic Communication, Brand Strategy, Product Strategy, Content Marketing, Communication Planning, Promotional Strategies, Brand Management, Branding, Product Knowledge, Copywriting, Content Performance Analysis, Customer experience strategy (CX), Target Audience, Persona Development, Target Market, Market Analysis

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    B

    Board Infinity

    Email Marketing Mastery -From Strategy to AI Automation

    Skills you'll gain: Email Marketing, Email Automation, Marketing Automation, AI Personalization, Email Security, Campaign Management, Dashboard, Personalized Campaigns, Data-Driven Marketing, Performance Analysis, Marketing Analytics, Driving engagement, Content Performance Analysis, Direct Marketing, Performance Reporting, Cross-Channel Marketing, Performance Metric, Responsible AI, Copywriting, A/B Testing

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    R

    Rutgers the State University of New Jersey

    Influencer Marketing Strategy

    Skills you'll gain: Social Media Strategy, Social Media Campaigns, Social Media Marketing, Content Marketing, Marketing Effectiveness, Marketing Strategies, Campaign Management, Marketing Communications, Return On Investment, Key Performance Indicators (KPIs), Driving engagement, Social Media Analytics, Content Strategy, Stakeholder Engagement, Marketing Budgets, Brand Awareness, Marketing Analytics, Presentations, Digital Marketing Tools, Target Audience

    4.3
    Rating, 4.3 out of 5 stars
    ·
    196 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Media Planning and Advertising Strategy

    Skills you'll gain: Media Planning, Digital Advertising, Media Strategy, Advertising Campaigns, Digital Media Strategy, Online Advertising, Paid media, Target Audience, Advertising, Media and Communications, Campaign Planning, Digital Marketing, Marketing Channel, Cross-Channel Marketing, Performance marketing, Digital Marketing Campaigns, Marketing Effectiveness, Marketing, Planning, Decision Making

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing strategy courses

  • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
  • Email & Digital Marketing Strategy: EDUCBA
  • AI Strategy and Marketing Leadership: Coursera
  • Introduction to Marketing and Strategic Planning: Pearson
  • Digital Marketing Strategy: Navigating Emerging Media and AI: University of Illinois Urbana-Champaign
  • How to Create a Successful Digital Marketing Strategy: Madecraft
  • Positioning: What you need for a successful Marketing Strategy: IE Business School
  • Marketing Strategy Capstone Project: IE Business School
  • Brand Strategy and Messaging: Coursera
  • Email Marketing Mastery -From Strategy to AI Automation: Board Infinity

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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