Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Coursera
Skills you'll gain: Prospecting and Qualification, Customer Retention, Marketing Automation, Sales Process, Lead Generation, B2B Sales, Sales Development, Conversion Funnel Analysis, Marketing Strategies, Customer Acquisition Management, Marketing Effectiveness, Driving engagement, Email Marketing, Customer Engagement, Growth Strategies, Strategic Marketing, Business Marketing, Business-To-Consumer, HubSpot CRM, E-Commerce
Beginner · Course · 3 - 6 Months

Skills you'll gain: Account Management, AI Personalization, Customer Engagement, Customer Communications Management, Customer experience improvement, Personalized Service, Generative AI, Customer Insights, Communication, Predictive Analytics, Scalability, Customer Relationship Management (CRM) Software, Data Ethics, Email Automation, HubSpot CRM, Responsible AI, Business Process Automation, Analytics, Workflow Management, Automation
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Salesforce Development, Salesforce, Contract Management, Business Reporting, Systems Integration, Customer Relationship Management (CRM) Software, Analytics, Process Design, Contract Compliance, Workflow Management, Cloud-Based Integration, Contract Negotiation, Process Optimization, Business Process Automation, Configuration Management, Process Development, Automation, Compliance Management
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Sales Process, B2B Sales, Sales Pipelines, Customer Relationship Management (CRM) Software, Lead Generation, Sales Management, Sales Strategy, HubSpot CRM, Customer Relationship Management, Data Quality, Data-Driven Decision-Making, Data Integrity, Data Maintenance, Data Entry, Forecasting, Decision Making
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Employee Engagement, Performance Metric, Staff Management, Driving engagement, Education Software and Technology, People Analytics, Key Performance Indicators (KPIs), Employee Relations, Program Evaluation, Program Management, Organizational Leadership, Change Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Stakeholder Communications, Key Performance Indicators (KPIs), Management Reporting, Performance Reporting, Google Analytics, Marketing Analytics, Social Media Analytics, Brand Marketing, Data-Driven Marketing, Performance Measurement, Market Share, Business Metrics, Brand Strategy, Brand Management, Marketing Operations, Operational Performance Management, Dashboard, Data-Driven Decision-Making, Analytics, Data Collection
Intermediate · Course · 1 - 4 Weeks
Skills you'll gain: Prompt Engineering, AI Personalization, Generative AI, Prompt Engineering Tools, Responsible AI, Data Ethics, Large Language Modeling, Business Process Automation, AI Security, Business Workflow Analysis, Personalized Service, Business Process, Personalized Campaigns, Automation, Customer experience improvement, Unstructured Data, Business Intelligence, Data Analysis, Digital Transformation, Content Strategy
Beginner · Course · 1 - 4 Weeks

Banco Interamericano de Desarrollo
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Data Governance, Process Improvement, Data Strategy, Process Mapping, Data-Driven Decision-Making, Data Visualization Software, Organizational Effectiveness, Organizational Leadership, Leadership Development, Strategic Decision-Making, Leadership, Change Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Visual Storytelling, Social Media Content, Animations, Social Media, Content Creation, Facebook, Storytelling, Social Media Marketing, Social Media Strategy, Shared Media, Graphical Tools, Graphics Software, Digital Design, Graphic Design, User Accounts
Beginner · Guided Project · Less Than 2 Hours

HubSpot Academy
Skills you'll gain: HubSpot CRM, Sales Management, Service Level Agreement, Sales Process, Workflow Management, Prospecting and Qualification, Inside Sales, Dashboard, Service Level, Management Reporting, Email Marketing, Performance Metric, Key Performance Indicators (KPIs), Prioritization, Auditing
Beginner · Course · 1 - 3 Months

Salesforce
Skills you'll gain: Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Process, Salesforce, Sales, B2B Sales, Customer Data Management, Databases, Data Management, Data Cleansing, Business-To-Consumer
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Content Performance Analysis, Social Media Analytics, Content Optimization, AI Personalization, Data Analysis, Data Literacy, Analytics, Key Performance Indicators (KPIs), Driving engagement, AI Enablement, Trend Analysis, Data-Driven Decision-Making, Data Strategy, Strategic Decision-Making, Content Strategy, Performance Metric, Benchmarking, Customer Retention, User Feedback, Data Presentation
Beginner · Course · 1 - 4 Weeks