Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Dashboard Creation, Data Governance, Digital Transformation, Data Modeling, Pivot Tables And Charts, Real Time Data, Google Cloud Platform, Dataflow, Data Storage, Data Management, Data Presentation, Cloud Storage, Data Transformation, Statistical Reporting, Data Analysis, Data Analysis Software, Performance Tuning, SQL
★ 4.1 (14) · Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Prompt Engineering, AI Personalization, Supervised Learning, AI literacy, Self-Awareness, Health And Wellness Coaching, Personal Care, Predictive Analytics, Machine Learning, Responsible AI, Model Evaluation, Predictive Modeling, Data Ethics, Data Quality, Critical Thinking
Beginner · Course · 1 - 4 Weeks

University of Pennsylvania
Skills you'll gain: Financial Modeling, Business Planning, Operations Management, Market Opportunities, Strategic Thinking, Business Strategy, Go To Market Strategy, Production Planning, Marketing Planning, Risk Analysis, Business Communication, Business Analysis, Marketing Communications, Financial Analysis, Cash Flow Forecasting, Oral Expression, New Product Development, Sales Presentation, Verbal Communication Skills
Beginner · Course · 1 - 3 Months

Skills you'll gain: Google Ads, Pay Per Click Advertising, Keyword Research, Online Advertising, Target Audience, Digital Advertising, Paid media, Conversion Funnel Analysis, Performance marketing, Campaign Planning, Campaign Management, Advertising Campaigns, Budget Management, Data-Driven Marketing, Forecasting, Bidding, Automation
Beginner · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Data Storytelling, Data Visualization, Statistical Visualization, Data-Driven Decision-Making, Data Visualization Software, Plot (Graphics), Data Preprocessing, Data Mining, Exploratory Data Analysis, Data Cleansing, Data Processing, Data Manipulation, Unstructured Data, Graphing, Big Data, Programming Principles, Python Programming, NumPy, Scripting
Mixed · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Data Cleansing, Data Manipulation, Data Preprocessing, Data Transformation, Data Wrangling, Data Quality, Tidyverse (R Package), R Programming, Data Import/Export, Generative AI, Data Validation, AI literacy, Text Mining, Data Pipelines, grep, Anomaly Detection
Beginner · Course · 1 - 3 Months

Skills you'll gain: Outbound Calls, Operational Efficiency, AI Workflows, Agentic Workflows, Generative AI Agents, Workflow Management, Customer Service, AI Integrations, Automation, Prompt Engineering, Systems Integration, Customer Communications Management
★ 4.9 (7) · Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Product Demonstration, Microsoft PowerPoint, Solution Selling, Proposal Writing, Productivity Software, Proposal Development, Multimedia, Organizational Skills, Sales
★ 4.4 (7) · Beginner · Guided Project · Less Than 2 Hours

Pearson
Skills you'll gain: Google Cloud Platform, Virtual Machines, Kubernetes, Cloud Platforms, Cloud Computing, Public Cloud, Serverless Computing, Cloud Services, Artificial Intelligence and Machine Learning (AI/ML), Cloud Management, Security Management, Containerization, Command-Line Interface, Cloud Security, Security Controls, Big Data, Analytics, Event-Driven Programming
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: User Interface (UI), User Story, Design Thinking, User Interface (UI) Design, Persona (User Experience), User Acceptance Testing (UAT), Visual Storytelling, User Experience
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Email Marketing, Customer Relationship Management (CRM) Software, Customer Engagement, Customer Data Management, Customer Relationship Management, Marketing Automation, Customer Analysis, Driving engagement, Marketing Strategies, Data-Driven Marketing, Consolidation, Marketing Analytics, Email Automation, Data Integration, Workflow Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Big Data, Microsoft Azure, Data Processing, Data Integration, Cloud Management, Cloud Services
★ 4.6 (21) · Advanced · Guided Project · Less Than 2 Hours