Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience
Beginner · Course · 1 - 4 Weeks
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Cash Flows, Product Marketing, Marketing Management, Financial Statement Analysis, Portfolio Management, Interactive Data Visualization, Transfer Learning, Advertising, Applied Machine Learning, Pandas (Python Package), Matplotlib, Random Forest Algorithm, Operations Research, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Financial Statement Analysis, Peer Review, Descriptive Analytics, FinTech, Financial Statements, Business Valuation, Derivatives, Gerontology, Social Determinants Of Health, Portfolio Management, Cloud Security, Strategic Decision-Making, Customer Analysis, Risk Analysis, Credit Risk, Digital Transformation, Governance, Leadership, Health Policy, Object Oriented Programming (OOP)
Earn a degree
Degree · 1 - 4 Years