• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Brand Voice for Social Content

    Skills you'll gain: Social Media Content, Social Media, Blogs, Social Media Marketing, Instagram, Social Media Strategy, Content Creation, Case Studies, Content Development and Management, Keyword Research, Concision, Brand Management, Copywriting, Content Strategy, Branding, Standard Operating Procedure

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Event Marketing & Management Fundamentals

    Skills you'll gain: Event Marketing, Events and Conferences, Event Management, Brand Marketing, Event Planning, Marketing Effectiveness, Driving engagement, Marketing Operations, Marketing Strategies, Marketing Communications, Media Strategy, Branding, Stakeholder Management, Brand Management, Brand Strategy, Stakeholder Engagement, Drive Engagement, Stakeholder Communications, Plan Execution, Brand Awareness

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Service Marketing and Relationship Strategies

    Skills you'll gain: Service Recovery, Customer Service, Customer experience improvement, Service Design, Customer Relationship Building, Experience Design, Brand Loyalty, Service Management, Customer experience strategy (CX), Customer Engagement, Service Level, Relationship Management, Service Improvement, Branding, Marketing Strategies, Strategic Marketing, Quality Management, Quality Improvement, Brand Management, Marketing and Public Relations

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

    Skills you'll gain: Marketing Communications, Integrated Marketing Communications, Advertising Campaigns, Advertising, Marketing, Marketing Budgets, Brand Marketing, Campaign Planning, Communication Planning, Marketing Planning, Marketing and Public Relations, Brand Strategy, Brand Management, Brand Loyalty, Branding, Marketing Management, Marketing Psychology, Marketing Strategy and Techniques, Media Planning, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Explainable AI (XAI)

    Skills you'll gain: Incident Management, Governance, Incident Response, Data Governance, Compliance Management, Policy Development, Risk Management, Governance Risk Management and Compliance, Risk Management Framework, Supplier Risk Management, Artificial Intelligence, Model Training, Statistical Methods, Analysis, Data Science, Model Optimization, Applied Machine Learning, Predictive Analytics, Machine Learning Methods, Python Programming

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    T

    Tecnológico de Monterrey

    Desarrollo rápido de productos innovadores para mercados emergentes

    Skills you'll gain: New Product Development, Design Thinking, Product Development, Storyboarding, Innovation, Conceptual Design, Product Design, Consumer Behaviour, Ideation, User Research, Market Opportunities, Prototyping, Product Improvement, Needs Assessment, Design Research, Customer Analysis, Solution Design, Commercialization, Market Trend, Technology Solutions

    4.5
    Rating, 4.5 out of 5 stars
    ·
    428 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Virginia

    Managerial Accounting Fundamentals

    Skills you'll gain: Management Accounting, Cost Accounting, Accounting, Cost Benefit Analysis, Cost Management, Budget Management, Financial Accounting, Financial Data, Financial Analysis, Decision Making, Resource Allocation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    854 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze Indian Commercial Banking System

    Skills you'll gain: Commercial Lending, Commercial Banking, Banking, Banking Services, Lending and Underwriting, Consumer Lending, Bank Regulations, General Lending, Credit Risk, Retail Banking, Loan Origination, Loans, Financial Systems, Deposit Accounts, Financial Regulation, Mortgage Loans, Export Control, International Finance, Financial Regulations, Financial Industry Regulatory Authorities

    5
    Rating, 5 out of 5 stars
    ·
    15 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    American Museum of Natural History

    Marine Biology

    Skills you'll gain: Life Sciences, Biology, Environmental Science, Environment, Physiology, Hydrology, Environmental Issue, Anatomy, Natural Resource Management, Environmental Resource Management, General Science and Research, Environment and Resource Management, Science and Research, Research, Research Methodologies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    607 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Global Marketing and International Trade Strategies

    Skills you'll gain: Global Marketing, Strategic Planning, Product Lifecycle Management, Business Planning, Strategic Marketing, Advertising, Branding, Marketing, Marketing Communications, Marketing Planning, Market Opportunities, Product Planning, Brand Strategy, Brand Management, Target Market, Marketing Channel, Marketing Strategies, Business Ethics, Advertising Campaigns, Promotional Strategies

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Introduction to Google Analytics (GA4)

    Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Data Collection, Conversion Funnel Analysis, Data Quality, Digital Analysis, Analytics, Marketing Analytics, Dashboard Creation, Data-Driven Decision-Making, Data Validation, Data Analysis, Data Capture, Business Analytics, Dashboard, Digital Marketing, Digital Media Strategy, Market Analysis, Marketing Planning

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    American Psychological Association

    Discover Yourself, Build Relationships, and Navigate Groups

    Skills you'll gain: Self-Awareness, Self-Discipline, Relationship Building, Personal Development, Psychology, Relationship Management, Self-Motivation, Culture, Emotional Intelligence, Cultural Diversity, Behavior Management, Decision Making, Goal Setting, Motivational Skills, Social Studies, Sociology, Social Sciences, Interpersonal Communications, Decision Intelligence, Research

    4.7
    Rating, 4.7 out of 5 stars
    ·
    55 reviews

    Beginner · Specialization · 3 - 6 Months

1…424344…129

In summary, here are 10 of our most popular consumer behavior courses

  • Brand Voice for Social Content: Coursera
  • Event Marketing & Management Fundamentals: EDUCBA
  • Service Marketing and Relationship Strategies: EDUCBA
  • Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more: IE Business School
  • Explainable AI (XAI): Edureka
  • Desarrollo rápido de productos innovadores para mercados emergentes: Tecnológico de Monterrey
  • Managerial Accounting Fundamentals: University of Virginia
  • Analyze Indian Commercial Banking System: EDUCBA
  • Marine Biology: American Museum of Natural History
  • Global Marketing and International Trade Strategies: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok