• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Pinterest pour les débutants

    Skills you'll gain: Pinterest, Content Creation, Social Media, Brand Awareness, Social Media Content, User Accounts, Account Management, Graphic Design, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Predict Taxi Fare with a BigQuery ML Forecasting Model

    Skills you'll gain: Model Evaluation, Big Data, Model Training, Predictive Modeling, Google Cloud Platform, Data Access, Applied Machine Learning, Predictive Analytics, Forecasting, Data Management, Machine Learning

    Intermediate · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Apply Generative AI in Research & Development

    Skills you'll gain: AI powered creativity, Analytics, Big Data, AI literacy, Scalability, AI Integrations, Quantum computing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Skillshare

    Graphic Design Theory - Hierarchy

    Skills you'll gain: Graphic and Visual Design, Graphic Design, Layout Design, Visual Design, Design, Design Elements And Principles, Design Strategies, Visual Storytelling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Manage Customer Journeys in HubSpot

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management, Record Keeping, Data Entry, Journey Mapping, Data Management, Data Maintenance, Data Integrity

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    AI CERTs

    AI for Project Managers and Scrum Masters

    Skills you'll gain: Responsible AI, Agile Project Management, Sprint Planning, Jira (Software), Agile Product Development, Agile Methodology, AI Enablement, Scrum (Software Development), Project Management Software, AI Workflows, AI Orchestration, Project Management, Artificial Intelligence, Project Risk Management, Artificial Intelligence and Machine Learning (AI/ML), Project Management Life Cycle, Project Planning, Project Scoping, Generative AI Agents, Generative AI

    Intermediate · Course · 1 - 3 Months

  • U

    Universidades Anáhuac

    Introducción a R

    Skills you'll gain: Ggplot2, R (Software), Plot (Graphics), R Programming, Data Manipulation, Statistical Visualization, Data Analysis, Software Installation, Statistical Programming, Graphing, Programming Principles, Descriptive Statistics, Development Environment, Integrated Development Environments

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Università di Napoli Federico II

    Machine Learning e Data Mining in R

    Skills you'll gain: Unsupervised Learning, Supervised Learning, R Programming, R (Software), Machine Learning Methods, Statistical Machine Learning, Artificial Neural Networks, Applied Machine Learning, Transfer Learning, Machine Learning, Machine Learning Algorithms, Exploratory Data Analysis, Tidyverse (R Package), Deep Learning, Ggplot2, Regression Analysis, Dimensionality Reduction, Data Analysis, Data Wrangling, Data Manipulation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    S

    Sage Publications

    Events Management

    Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Event Marketing, Event Management, Risk Management, Risk Management Framework, Events and Conferences, Project Coordination, Stakeholder Analysis, Project Management, Project Risk Management, Cultural Sensitivity, Intercultural Competence, Marketing Strategies, Hospitality, Event Planning, Strategic Marketing, Marketing Strategy and Techniques, Planning, Finance

    Intermediate · Course · 3 - 6 Months

  • G

    Google Cloud

    Gemini for Data Scientists and Analysts - Español

    Skills you'll gain: Google Gemini, Gemini, Google Cloud Platform, Marketing Analytics, Data-Driven Marketing, Generative AI, Analytics, Predictive Modeling, Predictive Analytics, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SAS

    Managing Machine Learning Models

    Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Model Training, Model Evaluation, Machine Learning Software, Process Modeling, Workflow Management, Predictive Modeling, Governance Risk Management and Compliance, Applied Machine Learning, SAS (Software), Text Mining, R Programming, Performance Analysis, Scheduling

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Foundations of Artificial Intelligence

    Skills you'll gain: Data Ethics, Artificial Intelligence, Responsible AI, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Algorithms, Deep Learning, Machine Learning, Data Collection, Hardware Architecture, Data Integrity, Adaptability, Data Quality, Ethical Standards And Conduct, Data Analysis

    Beginner · Course · 1 - 3 Months

1…424425426…549

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok