• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • E

    EDUCBA

    IPO Process: Analyze, Evaluate & Launch

    Skills you'll gain: Capital Markets, Investment Banking, Equities, Securities (Finance), Financial Market, Bidding, Business Valuation, Market Dynamics, Due Diligence, Market Analysis, Market Opportunities, Process Analysis, Analysis

    4.8 stars, 16 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.8 (16) · Mixed · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • J

    John Wiley & Sons

    Financial Planning & Analysis and Performance Management

    Skills you'll gain: Operating Expense, Dashboard, Mergers & Acquisitions, Business Valuation, Operating Cost, Financial Forecasting, Working Capital, Business Planning, Performance Measurement, Financial Analysis, Financial Statements, Financial Management, Financial Statement Analysis, Financial Acumen, Performance Analysis, Performance Metric, Financial Planning, Performance Management, Key Performance Indicators (KPIs), Business Marketing

    Beginner · Specialization · 3 - 6 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Design Brainstorming diagrams for businesses with Creately

    Skills you'll gain: Diagram Design, Brainstorming, Account Management, Strategic Thinking, Team Building

    Beginner · Guided Project · Less Than 2 Hours

    Category: Free
    Free
  • C

    Coursera

    Channel & Performance Analysis

    Skills you'll gain: Content Performance Analysis, Marketing Analytics, Web Analytics and SEO, Conversion Funnel Analysis, Campaign Management, Marketing Effectiveness, Performance marketing, Digital Marketing, Marketing Automation, Data-Driven Marketing, Search Engine Optimization, Digital Analysis, Search Engine Marketing, Marketing Budgets, Performance Analysis, Cross-Channel Marketing, Digital Advertising, Customer Relationship Management (CRM) Software, Keyword Research, Media Planning

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • U

    University of California, Irvine

    Interviewing, Negotiating a Job Offer, and Career Planning

    Skills you'll gain: Smart Goals, Goal Setting, Interviewing Skills, Negotiation, Professional Development, Compensation and Benefits, Job Evaluation, Recruitment, Data Science, Communication, Verbal Communication Skills, Non-Verbal Communication

    4.9 stars, 13 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (13) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • N

    Northeastern University

    Foundations in Human-Centered AI

    Skills you'll gain: Responsible AI, Human Centered Design, Human Computer Interaction, Generative AI, Interaction Design, Data Ethics, Artificial Intelligence, AI literacy, Deep Learning

    4.2 stars, 6 reviews, Mixed, Course, 1 - 4 Weeks

    ★ 4.2 (6) · Mixed · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    University of Colorado Boulder

    Launching Your Music Career

    Skills you'll gain: Business Modeling, Business Strategy, Business Planning, Drive Engagement, Strategic Planning, Recruitment, Music Performance, Event Management, Portfolio Management, Business Management, Entrepreneurship, Performing Arts, Professional Networking, Web Presence, Value Propositions, Growth Strategies, Marketing Strategies, Promotional Strategies, Target Market

    Intermediate · Course · 1 - 3 Months

    Status: Free trial
    Free trial
  • U

    University of Toronto

    Стратегии коммуникации в виртуальную эпоху

    Skills you'll gain: Persuasive Communication, Influencing, Communication, Leadership, Virtual Teams, Presentations, Verbal Communication Skills, Team Collaboration, Discussion Facilitation, Professional Development, Business Communication, Meeting Facilitation, Communication Strategies, Interpersonal Communications, Oral Expression, Public Speaking, Tactfulness, Drive Engagement, Negotiation, Digital Communications

    4 stars, 11 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4 (11) · Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • U

    Universidad de los Andes

    Creación XR y Metaversos para todos

    Skills you'll gain: Augmented and Virtual Reality (AR/VR), Prototyping, Augmented Reality, Virtual Reality, Usability Testing, User Research, Virtual Environment, Unity Engine, Cross Platform Development, Program Development, 3D Assets, C# (Programming Language), Functional Design, Game Design, Interaction Design, Interactive Design, Animations, User Interface (UI), Data Structures, Display Devices

    4.8 stars, 28 reviews, Intermediate, Specialization, 3 - 6 Months

    ★ 4.8 (28) · Intermediate · Specialization · 3 - 6 Months

    Status: Free trial
    Free trial
  • J

    Johns Hopkins University

    Managing Yourself and Others

    Skills you'll gain: Active Listening, Team Management, Leadership and Management, Team Leadership, Teamwork, Team Building, People Management, Conflict Management, Interpersonal Communications, Leadership, Collaboration, Professional Development, Constructive Feedback, Communication Strategies, Performance Management, Journals, Communication, Verbal Communication Skills, Personal Development

    Beginner · Course · 1 - 3 Months

    Category: New
    New
    Status: Free trial
    Free trial
  • P

    Packt

    Investor Relations

    Skills you'll gain: Stakeholder Management, Communication Planning, Stakeholder Engagement, Concision, Verbal Communication Skills, Drive Engagement, Media Production

    Intermediate · Course · 1 - 3 Months

  • L

    LearnQuest

    Generative AI for Penetration Testing: Red Team

    Skills you'll gain: Penetration Testing, Metasploit, Vulnerability Scanning, Exploitation techniques, Vulnerability Assessments, Cyber Threat Intelligence, Generative AI, Security Testing, Responsible AI, AI Integrations

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
1…424425426…602

In summary, here are 10 of our most popular social media marketing courses

  • IPO Process: Analyze, Evaluate & Launch: EDUCBA
  • Financial Planning & Analysis and Performance Management: John Wiley & Sons
  • Design Brainstorming diagrams for businesses with Creately: Coursera
  • Channel & Performance Analysis: Coursera
  • Interviewing, Negotiating a Job Offer, and Career Planning: University of California, Irvine
  • Foundations in Human-Centered AI: Northeastern University
  • Launching Your Music Career: University of Colorado Boulder
  • Стратегии коммуникации в виртуальную эпоху: University of Toronto
  • Creación XR y Metaversos para todos: Universidad de los Andes
  • Managing Yourself and Others: Johns Hopkins University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok