• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    S

    SAS

    Data Literacy in Practice

    Skills you'll gain: Exploratory Data Analysis, Data Visualization, Data Literacy, Data Presentation, Data Storytelling, Data Analysis, Data Cleansing, Data Preprocessing, Data Wrangling, Analysis, Correlation Analysis

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Tableau, Networks & Time Series Data Visualization

    Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Network Analysis, Tableau Software, Network Model, Dashboard Creation, Dashboard, Time Series Analysis and Forecasting, Matplotlib, Data Analysis, Seaborn, Graph Theory, Python Programming

    Build toward a degree

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Seamless Salesforce Integration

    Skills you'll gain: Salesforce Development, Salesforce, Systems Integration, Data Integration, Web Services, Application Programming Interface (API), Software Design Patterns, Software Design, Enterprise Architecture, Restful API, Complex Problem Solving, Business Solutions

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Designing Information Architecture

    Skills you'll gain: Information Architecture, UI/UX Research, User Research, Content Management, UI/UX Strategy, Design Research, User Experience, Content Strategy, Experience Design, User Experience Design, Human Centered Design, User Centered Design, User Interface and User Experience (UI/UX) Design, Web Design, Persona (User Experience), Usability, Interaction Design, Product Design, Web Development, Web Applications

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    Edureka

    Salesforce Agentforce: Introduction to Agentforce Platform

    Skills you'll gain: Prompt Patterns, Prompt Engineering Tools, Salesforce, AI Integrations, AI Orchestration, Agentic Workflows, Artificial Intelligence, Generative AI Agents, Agentic systems, Customer Relationship Management (CRM) Software

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 Market Research: Consumer Behavior & Psychology

    Skills you'll gain: Surveys, Market Research, Survey Creation, Marketing Psychology, Focus Group, Consumer Behaviour, Interviewing Skills, Business Research, Target Market, Market Intelligence, Marketing Strategies, Market Analysis, Qualitative Research, Marketing Planning, Persona Development, Customer Insights, Discussion Facilitation, Decision Making

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Healthcare Data Management, Security, and Compliance

    Skills you'll gain: Data Governance, Health Insurance Portability And Accountability Act (HIPAA) Compliance, Health Informatics, Azure Active Directory, Health Information Management, Medical Privacy, Cloud Security, Health Care, Data Architecture, Identity and Access Management, Real Time Data, Data Infrastructure, Scalability, AI Security, Health Care Procedure and Regulation, Medical Records, Data Management, Microsoft Azure, Regulatory Compliance, Security Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Virginia

    Grundlagen der Geschäftsstrategie

    Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Business Planning, Market Analysis, Business Analysis Tools, Strategic Decision-Making, Market Dynamics, Value Propositions, Communication

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track Basic Metrics

    Skills you'll gain: Data-Driven Marketing, Email Marketing, Goal Setting, Marketing Analytics, Marketing Strategies, Marketing Effectiveness, Data-Driven Decision-Making, Campaign Management, Performance Metric, Dashboard, Key Performance Indicators (KPIs), Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    T

    Technics Publications

    Data Modeling Fundamentals

    Skills you'll gain: Data Modeling, Database Design, Network Model, Data Architecture, Database Development, Data Strategy, Database Software, Database Theory, Databases, Database Application, Database Administration, Relational Databases, Database Systems, Database Management Systems, Data Governance, Database Architecture and Administration, Database Management, Business Analysis, Graph Theory, Business Analytics

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    LearnKartS

    Launch Digital Products with ChatGPT & AI

    Skills you'll gain: ChatGPT, Podcasting, AI Product Strategy, Content Creation, Web Presence, Course Development, AI Enablement, Ideation, Content Development and Management, Entrepreneurship, Digital Assets, Artificial Intelligence, WordPress, Marketing Strategies, E-Commerce, Web Development, Digital Transformation, Digital Marketing, Writing, Business Acumen

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    AI for Creators: Strategy, Content & Automation

    Skills you'll gain: Prompt Engineering, Responsible AI, ChatGPT, AI Personalization, Prompt Engineering Tools, Creativity, Ideation, Prompt Patterns, Generative AI, Data Ethics, Generative AI Agents, Brainstorming, AI literacy, Blogs, Artificial Intelligence, AI Workflows, Video Production, Content Creation, Usability, Copywriting

    Beginner · Specialization · 1 - 3 Months

1…426427428…549

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok