• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Popular Social Media Marketing Courses and Certifications


  • C

    Coursera

    Create your UX portfolio with Adobe Portfolio

    Skills you'll gain: Adobe Creative Cloud, Web Content, Digital Publishing, Content Creation, Visual Storytelling, Content Management, Multimedia, Design Software, Layout Design, User Experience Design

    4 stars, 8 reviews, Beginner, Guided Project, Less Than 2 Hours

    ★ 4 (8) · Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Illinois Urbana-Champaign

    Empathy and Data in Risk Management

    Skills you'll gain: Risk Management, Enterprise Risk Management (ERM), Risk Management Framework, Risk Analysis, Risk Mitigation, Risk Control, Cyber Risk, Persuasive Communication, Tableau Software, Data Visualization, Data Visualization Software, Data Presentation, Data Literacy, Cybersecurity, Influencing, Empathy, Communication, Heat Maps, Stakeholder Analysis, Algorithms

    4.5 stars, 8 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.5 (8) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
    Category: Build toward a degree
    Build toward a degree
  • T

    The University of Hong Kong

    ESG Essentials: Sustainable Business Strategies

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Sustainable Business, Business Ethics, Governance, Corporate Sustainability, Sustainable Development, Environmental Resource Management, Sustainability Standards, Leadership Development, Ethical Standards And Conduct, Governance Risk Management and Compliance, Environmental Issue, Social Impact, Finance, Business Development

    4.9 stars, 8 reviews, Beginner, Course, 1 - 3 Months

    ★ 4.9 (8) · Beginner · Course · 1 - 3 Months

    Category: Preview
    Preview
  • C

    Coursera

    Building Resilient Teams

    Skills you'll gain: Team Building, Resilience, Leadership Development, Emotional Intelligence, Team Collaboration, Professional Development, Leadership, Team Management, Empathy & Emotional Intelligence, Conflict Management, Management Training And Development, Team Leadership, Communication, Adaptability

    4.9 stars, 33 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.9 (33) · Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • C

    Coursera

    Connect Google Ads & Analytics Data

    Skills you'll gain: Data-Driven Marketing, Google Ads, Google Analytics, Marketing Analytics, Data Integration, Web Analytics, Data Access

    Beginner · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • P

    Packt

    Delivering Value and Managing Stakeholders in Agile

    Skills you'll gain: Agile Project Management, Leadership Studies, Project Risk Management, Agile Methodology, Risk Management, Stakeholder Management, Team Leadership, User Story, Leadership and Management, Agile Product Development, Stakeholder Engagement, Leadership, Risk Analysis, Stakeholder Communications, Conflict Management, Earned Value Management, Stakeholder Analysis, Communication, Interpersonal Communications, Value Engineering

    4.3 stars, 7 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.3 (7) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • U

    Universitat Autònoma de Barcelona

    Accessibility to the Scenic Arts

    Skills you'll gain: Disabilities, Coordinating, Media and Communications, Web Content Accessibility Guidelines, Communication Strategies, Visual Impairment Education, Performing Arts, Diversity Equity and Inclusion Initiatives, Teamwork, Planning, Needs Assessment, Policy Development, Coordination, Law, Regulation, and Compliance

    4.7 stars, 34 reviews, Intermediate, Course, 1 - 3 Months

    ★ 4.7 (34) · Intermediate · Course · 1 - 3 Months

    Category: Preview
    Preview
  • N

    Novartis

    Representation in Clinical Trials

    Skills you'll gain: Health Disparities, Health Equity, Diversity Training, Clinical Trials, Clinical Research, Diversity Awareness, Clinical Research Ethics, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Cultural Responsiveness, Cultural Sensitivity, Social Determinants Of Health, Health Care, Healthcare Ethics, Driving engagement

    4.8 stars, 22 reviews, Beginner, Course, 1 - 4 Weeks

    ★ 4.8 (22) · Beginner · Course · 1 - 4 Weeks

    Category: Free
    Free
  • A

    Adobe

    Intro to Digital Experience and Content Management

    Skills you'll gain: Adobe Experience Manager, Content Management Systems, Content Development and Management, Digital Content, Digital Publishing, Version Control, Web Content, Asset Management, Scalability, Business Analysis

    Beginner · Course · 1 - 4 Weeks

    Category: New
    New
    Status: Free trial
    Free trial
  • C

    Coursera

    Creating a Healthy Culture: Addressing Workplace Bullying

    Skills you'll gain: Workplace Bullying Intervention, Conflict Management, Relationship Building, Workplace inclusivity, Interpersonal Communications, Empathy, Culture Transformation, Communication, Advocacy

    4.7 stars, 22 reviews, Intermediate, Course, 1 - 4 Weeks

    ★ 4.7 (22) · Intermediate · Course · 1 - 4 Weeks

    Status: Free trial
    Free trial
  • L

    LearnKartS

    Launch Digital Products with ChatGPT & AI

    Skills you'll gain: ChatGPT, Podcasting, AI Product Strategy, Content Creation, Web Presence, Course Development, AI Enablement, Ideation, Content Development and Management, Entrepreneurship, Digital Assets, Artificial Intelligence, WordPress, Marketing Strategies, E-Commerce, Web Development, Digital Transformation, Digital Marketing, Writing, Business Acumen

    Beginner · Course · 1 - 4 Weeks

    Category: Preview
    Preview
  • S

    Salesforce

    Manual de estrategias de ventas por conversación para SDR

    Skills you'll gain: Overcoming Objections, Sales Development, Oral Expression, Lead Generation, Consultative Selling, Selling Techniques, Verbal Communication Skills, Prospecting and Qualification, Phone Sales, Cold Calling, General Sales Practices, Sales, Emotional Intelligence, Sales Strategy, Target Audience, Sales Prospecting, Target Market, Data-Driven Marketing, Empathy, Rapport Building

    4 stars, 7 reviews, Beginner, Course, 1 - 3 Months

    ★ 4 (7) · Beginner · Course · 1 - 3 Months

    Status: Free trial
    Free trial
1…430431432…600

In summary, here are 10 of our most popular social media marketing courses

  • Create your UX portfolio with Adobe Portfolio: Coursera
  • Empathy and Data in Risk Management: University of Illinois Urbana-Champaign
  • ESG Essentials: Sustainable Business Strategies: The University of Hong Kong
  • Building Resilient Teams: Coursera
  • Connect Google Ads & Analytics Data: Coursera
  • Delivering Value and Managing Stakeholders in Agile: Packt
  • Accessibility to the Scenic Arts: Universitat Autònoma de Barcelona
  • Representation in Clinical Trials: Novartis
  • Intro to Digital Experience and Content Management: Adobe
  • Creating a Healthy Culture: Addressing Workplace Bullying: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok