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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Tag Links with UTMs

    Skills you'll gain: Data-Driven Marketing, Campaign Management, Return On Investment, Data-Driven Decision-Making

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Coursera

    Advanced UX Strategies for Product Managers

    Skills you'll gain: UI/UX Strategy, User Experience, User Flows, User Experience Design, Data Storytelling, Journey Mapping, Persona (User Experience), Experience Design, Usability, Design Strategies, User Centered Design, Usability Testing, UI/UX Research, Product Improvement, User Research, Human Centered Design, Design Research, Figma (Design Software), Storytelling, Prioritization

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Logical Operations

    Excel: Dashboards and Geospatial Visualizations

    Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Dashboard, Datamaps, Data Visualization, Dashboard Creation, Microsoft Excel, Data Visualization Software, Pivot Tables And Charts, Geospatial Information and Technology, Spreadsheet Software, Geospatial Mapping, Data Analysis, Productivity Software, Microsoft 365

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Coursera

    Manage Customer Journeys in HubSpot

    Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management, Record Keeping, Data Entry, Journey Mapping, Data Management, Data Maintenance, Data Integrity

    Beginner · Course · 1 - 4 Weeks

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    AI CERTs

    AI for Project Managers and Scrum Masters

    Skills you'll gain: Responsible AI, Agile Project Management, Sprint Planning, Jira (Software), Agile Product Development, Agile Methodology, AI Enablement, Scrum (Software Development), Project Management Software, AI Workflows, AI Orchestration, Project Management, Artificial Intelligence, Project Risk Management, Artificial Intelligence and Machine Learning (AI/ML), Project Management Life Cycle, Project Planning, Project Scoping, Generative AI Agents, Generative AI

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Maryland, College Park

    Lean Enterprise Framework: Transform the Business Model

    Skills you'll gain: Innovation, New Product Development, Design Thinking, Agile Product Development, Product Development, Product Improvement, Product Management, Product Lining, Business Modeling, Product Strategy, Performance Metric, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Product Planning, Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Customer experience improvement

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Università di Napoli Federico II

    Machine Learning e Data Mining in R

    Skills you'll gain: Unsupervised Learning, Supervised Learning, R Programming, R (Software), Machine Learning Methods, Statistical Machine Learning, Artificial Neural Networks, Applied Machine Learning, Transfer Learning, Machine Learning, Machine Learning Algorithms, Exploratory Data Analysis, Tidyverse (R Package), Deep Learning, Ggplot2, Regression Analysis, Dimensionality Reduction, Data Analysis, Data Wrangling, Data Manipulation

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    Rating, 4.9 out of 5 stars
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    10 reviews

    Intermediate · Course · 1 - 4 Weeks

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    Kennesaw State University

    Creating Global Brands with Jagdish Sheth

    Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Marketing, Brand Management, Brand Awareness, Diversity Marketing, Marketing, Growth Strategies, Benchmarking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    SAS

    Managing Machine Learning Models

    Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Model Training, Model Evaluation, Machine Learning Software, Process Modeling, Workflow Management, Predictive Modeling, Governance Risk Management and Compliance, Applied Machine Learning, SAS (Software), Text Mining, R Programming, Performance Analysis, Scheduling

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Colorado Boulder

    Introduction to Bayesian Statistics for Data Science

    Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Modeling, Predictive Analytics, Predictive Modeling, Statistical Methods, Data Ethics, Data Science, Probability, Regression Analysis, Probability Distribution

    Intermediate · Course · 1 - 3 Months

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    John Wiley & Sons

    Foundations of Artificial Intelligence

    Skills you'll gain: Data Ethics, Artificial Intelligence, Responsible AI, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Algorithms, Deep Learning, Machine Learning, Data Collection, Hardware Architecture, Data Integrity, Adaptability, Data Quality, Ethical Standards And Conduct, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free
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    Coursera

    Créer du contenu pour les réseaux sociaux avec PicMonkey

    Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Instagram, Brand Loyalty, Content Creation, Customer Relationship Building, Customer Engagement, Graphic Design, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

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Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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