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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • P

    Pontificia Universidad Católica de Chile

    Certificado en Introducción a la Ciencia de Datos

    Skills you'll gain: Predictive Analytics, Unsupervised Learning, Data Cleansing, Model Evaluation, Exploratory Data Analysis, Dimensionality Reduction, Data Visualization, Descriptive Analytics, Supervised Learning, Plot (Graphics), Matplotlib, Predictive Modeling, Visualization (Computer Graphics), Data-Driven Decision-Making, Time Series Analysis and Forecasting, Data Analysis, Pandas (Python Package), Data Science, Regression Analysis, Data Visualization Software

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    University of North Texas

    Bachelor of Science in General Business

    Skills you'll gain: Operations Management, Model Evaluation, Arbitration, Leadership Studies, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Global Marketing, Data Visualization, Marketing Planning, Design Thinking, Public Policies, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Music History, Nutrition and Diet

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de Palermo

    Maestría en Dirección de Empresas (MBA)

    Skills you'll gain: Performance Measurement, Business Planning, Data Storytelling, Business Modeling, Selling Techniques, Human Capital, Financial Accounting, Portfolio Management, Business Analytics, Digital Transformation, Equities, Corporate Sustainability, Entrepreneurial Finance, Enterprise Resource Planning, Marketing Operations, Marketing Planning, Branding, Teamwork, Consumer Behaviour, Emotional Intelligence

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Huddersfield

    BSc Data Science

    Skills you'll gain: Linear Algebra, Graph Theory, Statistical Software, Computational Logic, Integral Calculus, Matplotlib, Calculus, R Programming, Differential Equations, Data Visualization Software, Applied Mathematics, Statistical Visualization, Theoretical Computer Science, Logical Reasoning, Bayesian Statistics, Advanced Mathematics, Python Programming, Data Analysis, Mathematical Modeling, Numerical Analysis

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Preview
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    G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - 한국어

    Skills you'll gain: Responsible AI, Model Evaluation, Artificial Intelligence, Applied Machine Learning, Data Analysis, Data Visualization Software, Machine Learning, Technical Documentation

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Maestría en Inteligencia Analítica de Datos

    Skills you'll gain: Social Network Analysis, Data Presentation, Systems Thinking, Unsupervised Learning, Risk Analysis, Deep Learning, Computer Vision, Reinforcement Learning, Natural Language Processing, Time Series Analysis and Forecasting, Predictive Modeling, Descriptive Analytics, Project Management Life Cycle, MLOps (Machine Learning Operations), Marketing Analytics, Logistic Regression, Cash Flows, Transfer Learning, Operations Research, Simulation and Simulation Software

    Earn a degree

    Degree · 1 - 4 Years

  • O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Diplomacy, Intelligence Collection and Analysis, Surveys, Survey Creation, Quantitative Research, Qualitative Research, Environmental Laws, Sampling (Statistics), Political Sciences, Economic Development, International Relations, Cybersecurity, Policy Development, Socioeconomics, Governance, Ancient History, Climate Change Adaptation, Social Sciences, Security Strategy, Conflict Management

    Earn a degree

    Degree · 1 - 4 Years

  • H

    HEC Paris

    Innovation Management and Entrepreneurship University Certificate

    Skills you'll gain: New Product Development, Social Media Strategy, Business Strategy, Ideation, Entrepreneurship, Business Operations, Social Media Marketing, Social Impact, Product Development, Stakeholder Engagement, Social Media, Innovation, Content Marketing, Operations Management, Forecasting, Project Controls, Lean Methodologies, Supply Chain Management, Process Analysis, Competitive Analysis

    University Certificate · 6 - 12 Months

  • G

    Georgetown University

    Bachelor of Arts in Liberal Studies

    Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Business Strategy, Competitive Intelligence, Design Thinking, Survey Creation, Cyber Threat Intelligence, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, International Relations, Artificial Intelligence, Policy Development, Political Sciences

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Colorado Boulder

    Data Science Graduate Certificate

    Skills you'll gain: Model Evaluation, Data Mining, Unsupervised Learning, Supervised Learning, Service Level, Dimensionality Reduction, Deep Learning, Statistical Modeling, Applied Machine Learning, Anomaly Detection, Machine Learning Algorithms, Probability, Statistical Inference, Statistical Hypothesis Testing, Statistical Machine Learning, Data Warehousing, Recurrent Neural Networks (RNNs), Performance Testing, Bash (Scripting Language), Data Science

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    University of Illinois at Urbana-Champaign

    Master of Business Administration | iMBA

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Sustainable Business

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Illinois at Urbana-Champaign

    Mergers & Acquisitions Graduate Certificate

    Skills you'll gain: Business Strategy, Data Visualization, Data Storytelling, Management Accounting, Model Evaluation, Fund Accounting, Operations Management, Organizational Change, Mergers & Acquisitions, Financial Statement Analysis, Project Closure, Risk Management, Social Determinants Of Health, Revenue Recognition, Entrepreneurship, Data Governance, Financial Auditing, Generative AI, Supply And Demand, Statistical Inference

    Credit offered

    Graduate Certificate · 6 - 12 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Certificado en Introducción a la Ciencia de Datos: Pontificia Universidad Católica de Chile
  • Bachelor of Science in General Business: University of North Texas
  • Maestría en Dirección de Empresas (MBA): Universidad de Palermo
  • BSc Data Science: University of Huddersfield
  • Responsible AI for Developers: Interpretability & Transparency - 한국어: Google Cloud
  • Maestría en Inteligencia Analítica de Datos: Universidad de los Andes
  • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University
  • Innovation Management and Entrepreneurship University Certificate: HEC Paris
  • Bachelor of Arts in Liberal Studies: Georgetown University
  • Data Science Graduate Certificate: University of Colorado Boulder

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