Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Data-Driven Marketing, Campaign Management, Return On Investment, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: UI/UX Strategy, User Experience, User Flows, User Experience Design, Data Storytelling, Journey Mapping, Persona (User Experience), Experience Design, Usability, Design Strategies, User Centered Design, Usability Testing, UI/UX Research, Product Improvement, User Research, Human Centered Design, Design Research, Figma (Design Software), Storytelling, Prioritization
Intermediate · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Dashboard, Datamaps, Data Visualization, Dashboard Creation, Microsoft Excel, Data Visualization Software, Pivot Tables And Charts, Geospatial Information and Technology, Spreadsheet Software, Geospatial Mapping, Data Analysis, Productivity Software, Microsoft 365
Mixed · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Customer Data Management, Record Keeping, Data Entry, Journey Mapping, Data Management, Data Maintenance, Data Integrity
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Agile Project Management, Sprint Planning, Jira (Software), Agile Product Development, Agile Methodology, AI Enablement, Scrum (Software Development), Project Management Software, AI Workflows, AI Orchestration, Project Management, Artificial Intelligence, Project Risk Management, Artificial Intelligence and Machine Learning (AI/ML), Project Management Life Cycle, Project Planning, Project Scoping, Generative AI Agents, Generative AI
Intermediate · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Innovation, New Product Development, Design Thinking, Agile Product Development, Product Development, Product Improvement, Product Management, Product Lining, Business Modeling, Product Strategy, Performance Metric, Customer experience strategy (CX), Product Marketing, Key Performance Indicators (KPIs), Product Planning, Value Propositions, Performance Measurement, Portfolio Management, Customer Insights, Customer experience improvement
Beginner · Course · 1 - 3 Months

Università di Napoli Federico II
Skills you'll gain: Unsupervised Learning, Supervised Learning, R Programming, R (Software), Machine Learning Methods, Statistical Machine Learning, Artificial Neural Networks, Applied Machine Learning, Transfer Learning, Machine Learning, Machine Learning Algorithms, Exploratory Data Analysis, Tidyverse (R Package), Deep Learning, Ggplot2, Regression Analysis, Dimensionality Reduction, Data Analysis, Data Wrangling, Data Manipulation
Intermediate · Course · 1 - 4 Weeks

Kennesaw State University
Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Marketing, Brand Management, Brand Awareness, Diversity Marketing, Marketing, Growth Strategies, Benchmarking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Model Training, Model Evaluation, Machine Learning Software, Process Modeling, Workflow Management, Predictive Modeling, Governance Risk Management and Compliance, Applied Machine Learning, SAS (Software), Text Mining, R Programming, Performance Analysis, Scheduling
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Bayesian Statistics, Statistical Inference, Statistical Modeling, Predictive Analytics, Predictive Modeling, Statistical Methods, Data Ethics, Data Science, Probability, Regression Analysis, Probability Distribution
Intermediate · Course · 1 - 3 Months

John Wiley & Sons
Skills you'll gain: Data Ethics, Artificial Intelligence, Responsible AI, AI literacy, Artificial Intelligence and Machine Learning (AI/ML), Generative AI, Algorithms, Deep Learning, Machine Learning, Data Collection, Hardware Architecture, Data Integrity, Adaptability, Data Quality, Ethical Standards And Conduct, Data Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Social Media, Social Media Marketing, Instagram, Brand Loyalty, Content Creation, Customer Relationship Building, Customer Engagement, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours