• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Popular Marketing Strategy Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Posts and Ads

    Skills you'll gain: Social Media Content, Copywriting, Social Media Strategy, Social Media, Content Scheduling, Social Media Marketing, Paid media, Content Strategy, Brand Strategy, Digital Advertising

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze GA4: Fix Your Data

    Skills you'll gain: Data Cleansing, Digital Analysis, Web Analytics and SEO, Exploratory Data Analysis, Data-Driven Decision-Making, Data Integrity, Gap Analysis, Corrective and Preventive Action (CAPA), Code Review

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Sistemas e Tecnologias Digitais nas Organizações

    Skills you'll gain: Digital Transformation, Social Media, E-Commerce, Social Media Management, Organizational Development, Business Modeling, Management Information Systems, Technology Strategies, Business Technologies, Business Communication, Systems Integration, Emerging Technologies, System Implementation, Information Systems, Enterprise Resource Planning, Internet Of Things

    4.9
    Rating, 4.9 out of 5 stars
    ·
    14 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Gestão de Captação, Recompensas, Remuneração e Diversidade

    Skills you'll gain: Human Capital, Compensation Analysis, Diversity Programs, Fundraising, Compensation and Benefits, Compensation Management, Compensation Strategy, Human Resources, Employee Retention, Benefits Administration, Human Resource Policies, Talent Management, Diversity Equity and Inclusion Initiatives, People Management, Human Resources Management and Planning, Diversity and Inclusion, Employee Onboarding, People Development, New Hire Orientations, Recruitment Strategies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    AI CERTs

    Modern Game Design Mastery with AI

    Skills you'll gain: Data Ethics, AI powered creativity, AI Product Strategy, AI Workflows, AI literacy, Storytelling

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI Keyword Research & Intent

    Skills you'll gain: Keyword Research, Research, Search Engine Optimization, Search Engine Marketing, Content Strategy, Content Optimization, Web Analytics and SEO

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced Behavioral Selling and Resilience

    Skills you'll gain: Sales Management, Sales Strategy, Sales, Initiative and Leadership, Sales Presentations, Regional Sales, Tenacity, Resilience, Case Studies, Stress Management, Data-Driven Marketing, Sales Development, Consultative Selling, Persistence, Trustworthiness, Influencing, Business Ethics, Decision Making, Ethical Standards And Conduct, Marketing Psychology

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Minnesota State University, Mankato

    Core Human Resources Functions and Strategic Impact

    Skills you'll gain: Human Resource Management, Human Capital, People Analytics, Family and Medical Leave Act of 1993, Performance Metric, Labor Compliance, Employee Relations, People Development, Talent Acquisition, Law, Regulation, and Compliance, Recruitment Strategies, Employee Engagement, Business Ethics, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Cybersecurity Strategies for AI-Driven Organizations

    Skills you'll gain: Threat Modeling, Responsible AI, MITRE ATT&CK Framework, Cyber Security Strategy, Data Ethics, Cyber Security Assessment, Cybersecurity, Penetration Testing, IT Security Architecture, Cyber Risk, Data Loss Prevention, Vulnerability Assessments, Exploitation techniques, Data Security, Incident Response, Tensorflow

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Comment configurer Facebook Analytics

    Skills you'll gain: Meta Ads Manager, Facebook, Online Advertising, Advertising Campaigns, Advertising, Digital Advertising, Editing, Social Media Analytics, Social Media, Social Media Campaigns, Web Analytics, Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    The Security Consultant's Handbook

    Skills you'll gain: Law, Regulation, and Compliance, Risk Management Framework, Business Risk Management, Regulation and Legal Compliance, Risk Analysis, Legal Risk, Consulting, Risk Management, Investigation, Business Consulting, Security Strategy, Cyber Security Policies, Security Management, Crisis Management, Regulatory Requirements, Enterprise Security, Threat Management, Business Planning, Asset Protection, Security Controls

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Write Impactful Newsletters

    Skills you'll gain: Newsletters, Copywriting, Email Marketing, Peer Review, Content Marketing, Writing and Editing, Content Strategy, Customer Retention, User Feedback, Driving engagement, Content Creation, Google Docs, Constructive Feedback, Customer Engagement, Collaboration, Branding

    Beginner · Course · 1 - 4 Weeks

1…433434435…539

In summary, here are 10 of our most popular marketing strategy courses

  • Optimize Posts and Ads: Coursera
  • Analyze GA4: Fix Your Data: Coursera
  • Sistemas e Tecnologias Digitais nas Organizações: Fundação Instituto de Administração
  • Gestão de Captação, Recompensas, Remuneração e Diversidade: Fundação Instituto de Administração
  • Modern Game Design Mastery with AI: AI CERTs
  • AI Keyword Research & Intent: Coursera
  • Advanced Behavioral Selling and Resilience: LearnQuest
  • Core Human Resources Functions and Strategic Impact: Minnesota State University, Mankato
  • Cybersecurity Strategies for AI-Driven Organizations: Coursera
  • Comment configurer Facebook Analytics: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok