• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Project on Recommendation Engine - Book Recommender

    Skills you'll gain: Data Preprocessing, Data Manipulation, Data Transformation, Feature Engineering, Text Mining, Project Design, Unstructured Data, Data Integration, Python Programming, Metadata Management, Natural Language Processing, Deep Learning, Machine Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Exam Prep: Google Cloud Certified Associate Cloud Engineer

    Skills you'll gain: Kubernetes, Google Cloud Platform, Serverless Computing, Google App Engine, Cloud-Native Computing, Cost Management, Cloud Infrastructure, Cloud Deployment, Cloud Computing Architecture, Cloud Services, Cloud Computing, Infrastructure As A Service (IaaS), Hybrid Cloud Computing, Cloud Management, Data Processing, Data Store, System Monitoring, Application Performance Management, Big Data, Virtual Private Networks (VPN)

    Intermediate · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Advanced Behavioral Selling and Resilience

    Skills you'll gain: Sales Management, Sales Strategy, Sales, Initiative and Leadership, Sales Presentations, Regional Sales, Tenacity, Resilience, Case Studies, Stress Management, Data-Driven Marketing, Sales Development, Consultative Selling, Persistence, Trustworthiness, Influencing, Business Ethics, Decision Making, Ethical Standards And Conduct, Marketing Psychology

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Institut Mines-Télécom

    Traitement d'images : segmentation et caractérisation

    Skills you'll gain: Image Analysis, Computer Vision, Image Quality, Data Processing, Digital Signal Processing, Systems Of Measurement, Data Analysis, Computer Programming, Unsupervised Learning, Medical Imaging, Python Programming, Histogram, Algorithms, Machine Learning Algorithms, Applied Mathematics

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Social Determinants of Health: Methodological Opportunities

    Skills you'll gain: Social Determinants Of Health, Community Health, Health Informatics, Health Equity, Health Disparities, Health Policy, Community Development, Statistical Analysis, Research Methodologies, Data Analysis, Policy Analysis, Research, Public Health, Health Information Management, Data Literacy, Program Evaluation, Health Assessment, Patient Communication, Informatics, Data Visualization

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    SAS

    Managing Machine Learning Models

    Skills you'll gain: Model Deployment, MLOps (Machine Learning Operations), Model Training, Model Evaluation, Machine Learning Software, Workflow Management, Predictive Modeling, Governance Risk Management and Compliance, SAS (Software), Text Mining, R Programming, Performance Analysis, Scheduling

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    AI for Business, Creativity, and Development

    Skills you'll gain: Prompt Engineering, AI Personalization, Prompt Patterns, Prompt Engineering Tools, GitHub Copilot, Vibe coding, Microsoft Copilot, Responsible AI, ChatGPT, Customer experience improvement, Generative AI Agents, Artificial Intelligence, Digital Analysis, Personalized Campaigns, Digital Brand Strategy, Digital Marketing, Software Development, Machine Learning, Devops Tools, Business Strategy

    Advanced · Course · 1 - 3 Months

  • G

    Google Cloud

    Predict Visitor Purchases with a Classification Model in BQML

    Skills you'll gain: Model Evaluation, Customer Analysis, Model Training, Logistic Regression, Predictive Modeling, Exploratory Data Analysis, Predictive Analytics, E-Commerce, Big Data, Data Access, Applied Machine Learning, Data Analysis, Classification Algorithms

    Intermediate · Project · Less Than 2 Hours

  • Status: Preview
    Preview
    L

    Logical Operations

    Prompt Engineering for AI Image Generation

    Skills you'll gain: Prompt Engineering, AI powered creativity, Responsible AI, Generative AI, AI literacy, Data Ethics, Presentations, Artificial Intelligence, Photo Editing, Graphic and Visual Design, Visual Design, Business Ethics, Legal Risk, Photo/Video Production and Technology, Intellectual Property, Law, Regulation, and Compliance, Customer Service, Marketing

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Must-Know Concepts - Basic requirements for data analysis

    Skills you'll gain: Data Presentation, Data Literacy, Matplotlib, Analytics, Probability Distribution, Data Processing, Probability & Statistics, Statistical Methods, Statistical Analysis, Probability, Data Cleansing, Computer Programming Tools, Data Collection, Performance Measurement, Python Programming, Technical Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Connectez vos outils à Slack

    Skills you'll gain: Slack (Software), Collaborative Software, Productivity Software, Business Software, Systems Integration, Business Communication, Team Management, User Accounts, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    كيفية إنشاء حساب إعلان وتحريره على موقع بينترست

    Skills you'll gain: Pinterest, User Accounts, Online Advertising, Advertising, Account Management, Social Media, Marketing, Editing, Registration

    Beginner · Guided Project · Less Than 2 Hours

1…448449450…549

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok