• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    B

    Birla Institute of Technology & Science, Pilani

    Introduction to Social Media Analytics

    Skills you'll gain: Social Network Analysis, Social Media Analytics, Graph Theory, Network Analysis, Big Data, Network Model, Data Ethics, Responsible AI, Analytics, Data Mining, Machine Learning, Research, Deep Learning, Algorithms

    Intermediate · Course · 1 - 3 Months

  • U

    University of California, Berkeley

    Master of Advanced Study in Engineering

    Skills you'll gain: User Research, Medical Imaging, File I/O, Materials science, Java Programming, Data Visualization, Semiconductors, Finite Element Methods, Medical Devices, Team Leadership, Climate Change Mitigation, Energy and Utilities, Control Systems, Mechanics, Robotics, Diagnostic Radiology, Environmental Engineering, Radiation Protection, Sustainable Engineering, Structural Engineering

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

    Skills you'll gain: Social Network Analysis, Network Analysis, Data Storytelling, Predictive Modeling, Data Presentation, Marketing Analytics, Statistical Machine Learning, Predictive Analytics, Financial Data, Interactive Data Visualization, Analytics, Data Preprocessing, Marketing Management, Marketing Operations, Transfer Learning, Pandas (Python Package), Financial Statement Analysis, Random Forest Algorithm, Operations Research, Model Optimization

    Credit offered

    Mastertrack · 6 - 12 Months

  • O

    O.P. Jindal Global University

    MBA Business Analytics

    Skills you'll gain: Design Thinking, Operations Management, Active Listening, Working Capital, Database Management, Sampling (Statistics), Environmental Social And Corporate Governance (ESG), Project Estimation, Dashboard, Business Strategy, Business Analytics, Data Visualization, Human Resources Management and Planning, Financial Accounting, Business Economics, Emerging Technologies, Predictive Analytics, Financial Statements, Marketing Management, Big Data

    Earn a degree

    Degree · 1 - 4 Years

  • O

    O.P. Jindal Global University

    M.A. Public Policy

    Skills you'll gain: NumPy, Surveys, Environmental Laws, Public Policies, Pandas (Python Package), Econometrics, Political Sciences, Statistical Hypothesis Testing, Mediation, Research Reports, Supply And Demand, Policy Analysis, Health Policy, Economic Development, Financial Policy, Social Sciences, Policy Development, International Relations, Research Methodologies, Economics

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Georgetown University

    Bachelor of Arts in Liberal Studies

    Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Surveys, Business Strategy, Competitive Intelligence, Design Thinking, Cyber Threat Intelligence, Machine Learning Methods, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, Leadership Studies, International Relations, Supplier Risk Management

    Earn a degree

    Degree · 1 - 4 Years

  • H

    HEC Paris

    Leading Innovation With Creativity University Certificate

    Skills you'll gain: Design Thinking, Active Listening, Innovation, Organizational Structure, Creativity, Strategic Thinking, Creative Thinking, Talent Management, Business Strategy, Self-Awareness, Entrepreneurship, Corporate Strategy, Consumer Behaviour, Organizational Effectiveness, Strategic Decision-Making, Leadership Development, Creative Problem-Solving, User Research, Leadership, Ideation

    University Certificate · 6 - 12 Months

  • U

    Universidad de Palermo

    Maestría en Dirección de Empresas (MBA)

    Skills you'll gain: Data Governance, Management Accounting, Human Resource Strategy, Business Modeling, Performance Measurement, Strategic Marketing, Business Planning, Corporate Sustainability, Portfolio Management, Responsible AI, Digital Transformation, Business Analytics, Digital Advertising, Agile Product Development, Business Economics, Experience Design, Marketing Planning, Influencing, Market Dynamics, Information Systems

    Earn a degree

    Degree · 1 - 4 Years

  • O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Surveys, Diplomacy, Environmental Laws, Survey Creation, Intelligence Collection and Analysis, Qualitative Research, Political Sciences, Statistical Hypothesis Testing, Mediation, Environmental Policy, Environment, Economic Development, International Relations, Cybersecurity, Case Studies, Sustainable Development, Governance, Social Studies, Climate Change Programs, Public Safety and National Security

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of London

    Bachelor of Science in Marketing

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Supply Management, Process Mapping, Statistical Methods, Integrated Marketing Communications, Innovation, Mergers & Acquisitions, Performance Measurement, Training and Development, Virtual Teams, Databases, International Finance, Research, Branding, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Advanced Optimization & Experimental Design

    Skills you'll gain: Marketing Analytics, A/B Testing, Data-Driven Marketing, Google Analytics, Conversion Funnel Analysis, Web Analytics, Marketing Effectiveness, Financial Forecasting, Forecasting, Campaign Management, Marketing Strategies, Demand Planning, Marketing Budgets, Analytics, Campaign Planning, Stakeholder Communications, Statistical Reporting, Budgeting, Statistical Analysis, Data Quality

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    O

    O.P. Jindal Global University

    Text Mining for Marketing

    Skills you'll gain: Text Mining, Customer Analysis, Data Ethics, Data Mining, Customer Insights, Marketing Analytics, Unstructured Data, Data-Driven Marketing, Marketing, Data Processing, Responsible AI, MarTech, Applied Machine Learning, Customer experience improvement, Brand Management, Data Capture, Natural Language Processing, Predictive Analytics, Machine Learning, Data Preprocessing

    Beginner · Course · 1 - 3 Months

1…455456457458

In summary, here are 10 of our most popular market research courses

  • Introduction to Social Media Analytics: Birla Institute of Technology & Science, Pilani
  • Master of Advanced Study in Engineering: University of California, Berkeley
  • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
  • MBA Business Analytics: O.P. Jindal Global University
  • M.A. Public Policy: O.P. Jindal Global University
  • Bachelor of Arts in Liberal Studies: Georgetown University
  • Leading Innovation With Creativity University Certificate: HEC Paris
  • Maestría en Dirección de Empresas (MBA): Universidad de Palermo
  • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University
  • Bachelor of Science in Marketing: University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok