• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    G

    Google Cloud

    Gemini Enterprise 简介

    Skills you'll gain: Google Gemini, Authorization (Computing), AI Workflows, Application Deployment, Google Cloud Platform, Enterprise Security, Data Security, Large Language Modeling, Cloud Security, Data Integration, Business Analytics

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Visualize Retention: Heatmaps & Clarity Unlocked

    Skills you'll gain: Data Storytelling, Heat Maps, Data Presentation, Statistical Visualization, Web Content Accessibility Guidelines, Customer Retention, Plot (Graphics), Timelines, Data Visualization Software, Tableau Software, Stakeholder Communications

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    データ アナリストのための BigQuery

    Skills you'll gain: Looker (Software), Big Data, Data Visualization Software, Extract, Transform, Load, Data Transformation, Data Integration, Data Pipelines, Data Warehousing, SQL, Data Analysis, Google Sheets, Data Cleansing, Data Import/Export, Google Cloud Platform

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - Português Brasileiro

    Skills you'll gain: Google Gemini, Generative AI, Google Cloud Platform, Customer Relationship Management, Predictive Modeling, SQL, Big Data, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Model Evaluation, Python Programming

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - 日本語版

    Skills you'll gain: Data Sharing, Extract, Transform, Load, Cloud Storage, Google Cloud Platform, Data Migration, Data Pipelines, Big Data, Data Infrastructure, Data Warehousing, Data Storage, Data Processing, Data Management, Metadata Management, Automation

    Beginner · Course · 1 - 3 Months

  • I

    Indian Statistical Institute

    Postgraduate Diploma in Applied Statistics

    Skills you'll gain: Sampling (Statistics), Time Series Analysis and Forecasting, Sample Size Determination, Surveys, Statistical Inference, Statistical Machine Learning, Statistical Analysis, NumPy, Spatial Data Analysis, Statistical Hypothesis Testing, Probability, Database Management Systems, Economics, Probability & Statistics, Dimensionality Reduction, Statistical Methods, Lifelong Learning, Regression Analysis, Demography, International Finance

    Postgraduate Diploma · 6 - 12 Months

  • G

    Google Cloud

    BigQuery 머신러닝을 사용한 추론

    Skills you'll gain: Data Analysis, Big Data, Analytics, Applied Machine Learning, Model Evaluation, Predictive Modeling, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - Polski

    Skills you'll gain: Responsible AI, Data Analysis, Data Preprocessing, Artificial Intelligence, Exploratory Data Analysis, Model Evaluation, Machine Learning, Technical Documentation, Data Validation

    Intermediate · Course · 1 - 4 Weeks

  • U

    Universidad de Palermo

    Maestría en Dirección de Empresas (MBA)

    Skills you'll gain: Performance Measurement, Business Planning, Business Intelligence, Business Modeling, Selling Techniques, Team Management, Human Capital, Financial Accounting, Portfolio Management, Business Analytics, Strategic Marketing, Digital Transformation, Agile Product Development, Entrepreneurial Finance, Marketing Planning, Equities, Branding, Market Dynamics, Teamwork, Technology Strategies

    Earn a degree

    Degree · 1 - 4 Years

  • G

    Google Cloud

    Usar o BigQuery ML para inferência

    Skills you'll gain: Data Analysis, Big Data, Applied Machine Learning, Statistical Inference, Model Evaluation, Google Cloud Platform, Machine Learning Methods, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Setup Python Geo Stack

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    SEO Visibility: Build and Monitor Your Brand Online

    Beginner · Course · 1 - 4 Weeks

1…465466467…469

In summary, here are 10 of our most popular marketing analytics courses

  • Gemini Enterprise 简介: Google Cloud
  • Visualize Retention: Heatmaps & Clarity Unlocked: Coursera
  • データ アナリストのための BigQuery: Google Cloud
  • Work with Gemini Models in BigQuery - Português Brasileiro: Google Cloud
  • Introduction to Data Engineering on Google Cloud - 日本語版: Google Cloud
  • Postgraduate Diploma in Applied Statistics: Indian Statistical Institute
  • BigQuery 머신러닝을 사용한 추론: Google Cloud
  • Responsible AI for Developers: Interpretability & Transparency - Polski: Google Cloud
  • Maestría en Dirección de Empresas (MBA): Universidad de Palermo
  • Usar o BigQuery ML para inferência: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok