Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Registration, Email Marketing, Driving engagement, User Feedback, Customer Communications Management, User Accounts, Account Management
Beginner · Guided Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Query Languages, Data Access, Database Management, Cloud API, Google Cloud Platform, Data Analysis
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Lakes, Cloud API, Google Cloud Platform, Metadata Management, Data Governance, Cloud Management, Cloud Computing, Data Analysis
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Diagram Design, Data Visualization, Brainstorming, Business Software, User Accounts, Collaborative Software, Project Planning, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Digital Advertising, Online Advertising, Content Performance Analysis, Advertising Campaigns, Target Audience, Social Media Marketing, Social Media Campaigns, Driving engagement, Social Media, Advertising, Drive Engagement, Customer Engagement
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Deployment, Analytics, R Programming, Scripting, Google Sheets, Email Automation, Tidyverse (R Package), Predictive Modeling, Automation, Data Manipulation, Health Technology, GitHub, Gmail, Git (Version Control System), Command-Line Interface
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Marketing Strategies, Product Promotion, Social Media Content, Driving engagement, Social Media, Social Media Marketing, Social Media Management, Web Presence, User Accounts, Customer Communications Management, Business Process Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Gemini, Google Gemini, Google Cloud Platform, Cloud Management, Applied Machine Learning, Jupyter, Cloud Applications, Application Development, LLM Application, Text Mining, Statistical Reporting, Machine Learning, SQL
Intermediate · Project · Less Than 2 Hours

Sage Publications
Skills you'll gain: Corporate Communications, Strategic Communication, Stakeholder Engagement, Communication Planning, Media Relations, Stakeholder Management, Stakeholder Analysis, Public Relations, Digital Media Strategy, Crisis Management, Brand Strategy, Stakeholder Communications, Brand Management, Organizational Change, Branding, Communication Strategies, Organizational Leadership, Internal Communications, Communication, Issue Tracking
Beginner · Course · 3 - 6 Months
Skills you'll gain: Anomaly Detection, Microsoft Azure, Event Monitoring, Application Performance Management, Incident Management, Time Series Analysis and Forecasting, Generative AI, Query Languages, Data Integration, Process Optimization, Data Analysis, User Feedback
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: MongoDB, Dataflow, Applied Machine Learning, Google Cloud Platform, Data Pipelines, Cloud-Based Integration, Data Integration, Data Migration, Data Analysis
Intermediate · Project · Less Than 2 Hours

Case Western Reserve University
Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Analysis, Spatial Data Analysis, Geospatial Information and Technology, Data Cleansing, Data Analysis, Statistical Modeling, Statistical Analysis, Oil and Gas, Statistical Reporting, Estimation, Simulations, Simulation and Simulation Software, Data Integration
Intermediate · Course · 1 - 3 Months