Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Prioritization, Jira (Software), Organizational Skills, Decision Making, Backlogs, Keyword Research, Project Management Software, Timelines, Strategic Prioritization, Dashboard, Issue Tracking, Query Languages, Project Management, Resource Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Exploratory Data Analysis, Model Optimization, Model Training, Applied Machine Learning, Predictive Modeling, Decision Tree Learning, Data Analysis, Regression Analysis, Classification Algorithms, Supervised Learning, Machine Learning Algorithms, Data Wrangling, Model Evaluation, Data Preprocessing, Statistical Machine Learning, Feature Engineering
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Performance Tuning, Data Store, Query Languages, Data Management, Data Visualization Software, Data Analysis
Intermediate · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Image Analysis, Data Analysis Software, Data Analysis, Scientific Visualization, Analysis, Software Installation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Text Mining, Natural Language Processing, Cloud API, Google Cloud Platform, Unstructured Data, Application Programming Interface (API), Data Analysis, Cloud Platforms
Intermediate · Project · Less Than 2 Hours

Chris Croft Training
Skills you'll gain: Negotiation, Price Negotiation, Contract Negotiation, General Sales Practices, Selling Techniques, Procurement, Sales, Conflict Management, Sales Process, Sales Management, B2B Sales, Enterprise Sales, Closing (Sales), Consultative Selling, Communication, Sales Prospecting, Cross Selling, Solution Selling, Contract Management, Interviewing Skills
Mixed · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Engineering Tools, ChatGPT, Generative AI, Responsible AI, AI literacy, Generative AI Agents, Generative Model Architectures, Artificial Intelligence and Machine Learning (AI/ML), Retrieval-Augmented Generation, Artificial Intelligence, AI Workflows, Large Language Modeling, Embeddings, GitHub Copilot, Fine-tuning, Deep Learning, Automation, Machine Learning, Machine Learning Methods
Beginner · Course · 1 - 4 Weeks

O.P. Jindal Global University
Skills you'll gain: Web Scraping, Data Visualization, Data Science, Pandas (Python Package), Data Manipulation, Data Analysis, Python Programming, Public Policies, Jupyter, Scripting, Natural Language Processing, Programming Principles, Web Applications, Computer Programming
Build toward a degree
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Looker (Software), Dashboard, Dashboard Creation, Pivot Tables And Charts, Data Presentation, Data Analysis, Data Visualization Software, Data Visualization, Data Sharing, Analysis, Data Transformation, Content Management, Business Metrics
Beginner · Course · 1 - 3 Months

Packt
Skills you'll gain: QuickBooks (Accounting Software), User Accounts, Vendor Relationship Management, Business Reporting, Vendor Management, Accounting Software, Account Management, Customer Relationship Management, Accounting and Finance Software, Inventory Management System, Financial Reporting, Small Business Accounting, Budgeting, Investment Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Dashboard, Dashboard Creation, Data-Driven Marketing, Data-Driven Decision-Making, Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Marketing Planning, Campaign Management, Data Presentation, Strategic Marketing, Strategic Thinking, Performance Analysis, Business Strategies, Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Machine Learning Methods, Predictive Modeling, Model Training, Statistical Machine Learning, Model Optimization, Performance Analysis, Performance Metric, Performance Improvement
Intermediate · Course · 1 - 4 Weeks