• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Packt

    Data Processing and Exploration with NumPy & Pandas

    Skills you'll gain: Data Processing, Pivot Tables And Charts, Data Visualization, Data Analysis, Data Transformation, Numerical Analysis, Exploratory Data Analysis, Data Cleansing, Data Structures

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    Salesforce Experience (Community) Cloud Consultant Training

    Skills you'll gain: Salesforce, Driving engagement, Data Sharing, Authentications, Management Reporting, Performance Reporting, Data Access, Dashboard, Content Management Systems, Role-Based Access Control (RBAC), Registration, Content Management

    Advanced · Course · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Measure Engagement Drivers

    Skills you'll gain: Employee Engagement, Employee Surveys, People Analytics, Data Storytelling, Data Literacy, AI literacy, Stakeholder Engagement, Report Writing, Human Resource Strategy, Data-Driven Decision-Making, Surveys, Prompt Engineering, Data Analysis, Benchmarking, ChatGPT, AI Workflows, Decision Making, Prioritization

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    2026 ClickBank To Recruit Affiliates To Sell Your Products

    Skills you'll gain: Entrepreneurship, Marketing Automation, Blogs, E-Commerce, Performance marketing, Recruitment, Influencing, Product Promotion, Program Development, Recruitment Strategies, Promotional Strategies, Payment Systems

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build BI Pipelines

    Skills you'll gain: Looker (Software), Data Pipelines, Data Transformation, Dashboard, Dashboard Creation, Automation, IT Automation, Scripting, Business Intelligence, Interactive Data Visualization, Extract, Transform, Load, Data Warehousing, Data Integrity, Data Quality, Data Integration, Google Cloud Platform, Data Validation, Marketing Analytics, SQL

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Growth: Map and Evaluate ROI

    Skills you'll gain: Return On Investment, Revenue Forecasting, Variance Analysis, Growth Strategies, Marketing Effectiveness, Performance Analysis, Business Development, Performance Measurement, Business Strategies, Business Planning, Financial Forecasting, Gap Analysis, Business Strategy, Market Opportunities, Key Performance Indicators (KPIs), Forecasting, Data-Driven Decision-Making, Product Development

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    ETL pipelines con Python: recopila datos de Spotify

    Skills you'll gain: Data Visualization, Interactive Data Visualization, Data Transformation, Data Processing, Data Presentation, Business Intelligence Software, Business Intelligence, Data Analysis, Extract, Transform, Load, Exploratory Data Analysis, Data Collection, Data Pipelines, Data Access, Music, Development Environment, Python Programming

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Data: Visualize, Summarize, and R

    Skills you'll gain: Exploratory Data Analysis, Data Literacy, Data Analysis, Package and Software Management, R Programming, R (Software), Statistical Analysis, Tidyverse (R Package), Data Manipulation, Statistical Visualization, Data Preprocessing

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    SEO Strategy: Analyze, Apply & Optimize

    Skills you'll gain: Search Engine Optimization, Target Audience, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Growth Strategies, Analysis, Auditing

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Master & Apply Advanced SAS Programming Techniques

    Skills you'll gain: Sampling (Statistics), SAS (Software), Data Integration, Change Control, Statistical Programming, Statistical Methods, Data Manipulation, Data Mapping, Data Processing, Data Management, Data Transformation, Data Governance, Transaction Processing, Version Control

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Interpret Alpha & Beta with Regression

    Skills you'll gain: Portfolio Risk, Technical Communication, Return On Investment, Portfolio Management, Regression Analysis, Performance Analysis, Performance Measurement, Risk Analysis, Investment Management, Performance Reporting, Statistical Analysis, Oral Expression, Communication, Statistical Methods, Equities, Data Analysis, Statistics

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Talend Data Integration & ETL Workflow Mastery

    Skills you'll gain: Extract, Transform, Load, Metadata Management, Data Integration, Data Pipelines, Databases, Business Logic, Data Processing, Java, File Management, Data Import/Export, Database Management, Data Manipulation, File I/O, Data Mapping, Dataflow, Scalability, Data Transformation, Software Documentation, Software Installation, File Systems

    Beginner · Specialization · 1 - 3 Months

1…488489490…547

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok