• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Consumer Behavior

Consumer Behavior Courses

Consumer behavior courses can help you learn market segmentation, buyer decision processes, and the impact of culture on purchasing habits. You can build skills in analyzing consumer data, creating effective marketing strategies, and understanding psychological triggers that influence buying decisions. Many courses introduce tools like surveys, analytics software, and customer relationship management systems, that support gathering insights and tailoring marketing efforts to meet consumer needs.

Popular Consumer Behavior Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Empathic AI Communication, Trust & Ethical Use

    Skills you'll gain: UI/UX Research, User Research, Empathy, De-escalation Techniques, Active Listening, Responsible AI, Data Sharing, User Experience, Verbal Communication Skills, ChatGPT, Interpersonal Communications, AI literacy, Anthropic Claude, Data Ethics, Consumer Behaviour, Prompt Engineering, Strategic Decision-Making, Information Privacy, Trustworthiness, Mitigation

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    ISSA (International Sports Sciences Association)

    Nutrition Coaching for Fitness

    Skills you'll gain: Nutrition Counseling, Nutrition and Diet, Nutrition Care Plans, Health And Wellness Coaching, Nutritional Assessment, Dietetics, Nutrition Education, Exercise Science, Coaching, Clinical Nutrition, Habit Formation, Culture, Biology, Behavior Management, Critical Thinking, Health Assessment, Health Education, Athletic Training, Health Care, Mental and Behavioral Health

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    Status: Free
    Free
    C

    Coursera

    Brand Marketing and SEO Tools using Wix

    Skills you'll gain: Email Marketing, Social Media Content, Search Engine Optimization, Social Media Marketing, Brand Marketing, Brand Awareness, Digital Brand Strategy, Digital Marketing Tools, Branding, Social Media Management, Digital Marketing, Brand Strategy, Marketing Design, Marketing, Web Presence, Brand Management, Marketing Materials, Web Design and Development

    4.6
    Rating, 4.6 out of 5 stars
    ·
    376 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Comparative Health Systems

    Skills you'll gain: Health Systems, Primary Care, Health Care Administration, Health Care, Health Administration, Health Care Procedure and Regulation, Health Policy, Healthcare Industry Knowledge, Health Disparities, Health Equity, Systems Thinking, Public Health, Governance, Organizational Strategy

    4.6
    Rating, 4.6 out of 5 stars
    ·
    145 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to Robotics with Webots

    Skills you'll gain: Robotics, Machine Controls, Control Systems, Engineering, Scientific, and Technical Instruments, Automation, Graph Theory, Planning, Algorithms, Computer Programming, Computer Science, Simulation and Simulation Software, Engineering, Simulations, Python Programming, Virtual Environment, Linear Algebra, Applied Mathematics, Design

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    79 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Earth Economics

    Skills you'll gain: Economics, Policy, and Social Studies, Economics, Economic Development, Socioeconomics, Sustainable Development, Policy Analysis, Financial Policy, Data Analysis, Tax, Environmental Issue, International Relations, Environment and Resource Management, International Finance, Investments, Policy Development, Data Literacy, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Dairy Nutrition for Udder Success

    Skills you'll gain: Nutritional Assessment, Predictive Analytics, Machine Learning Methods, Maternal Health, Machine Learning, Diagnostic Tests, Health Systems, Operating Cost, Nutrition and Diet, Market Dynamics, Water Resources, Food Safety and Sanitation, Manufacturing and Production, Behavioral Economics, Business Economics, Environment, Molecular Biology, Production Management, Consumer Behaviour, Molecular, Cellular, and Microbiology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    34 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    L

    Lund University

    Cities and Consumption: Urban Sustainability and the Sharing Economy

    Skills you'll gain: Sustainable Development, Sustainable Systems, Socioeconomics, Community Development, Sustainable Business, Social Impact, Governance, Systems Thinking, Multimedia, Case Studies, Resource Utilization, Innovation, Stakeholder Engagement, Analysis, Consumer Behaviour

    4.7
    Rating, 4.7 out of 5 stars
    ·
    185 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Ética, cultura y perspectivas globales

    Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Decision Making, Culture, Cultural Diversity, Cultural Sensitivity, Global Marketing, Branding, Corporate Sustainability, Stakeholder Management, Intercultural Competence, Stakeholder Engagement, Stakeholder Analysis, Brand Management, Consumer Behaviour, Case Studies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    105 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    American Council on Exercise

    Foundation for Health and Wellness Coaching

    Skills you'll gain: Health And Wellness Coaching, Patient-centered Care, Coaching, Health Promotion, Health Education, Motivational Skills, Self-Motivation, Behavioral Health, Verbal Communication Skills, Behavior Management, Adaptability, Communication, Communication Strategies, Relationship Building

    4.4
    Rating, 4.4 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Cambridge

    Introduction to Cognitive Psychology and Neuropsychology

    Skills you'll gain: Sensory Systems Analysis, Human Learning, Psychology, Magnetic Resonance Imaging, Medical Imaging, Neurology, Research Methodologies, Research, Human Development, Learning Theory, Scientific Methods, Electrophysiology, Physiology

    4.6
    Rating, 4.6 out of 5 stars
    ·
    97 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    What Can AI Do for Marketing?

    Skills you'll gain: Data-Driven Marketing, Marketing Analytics, AI Personalization, Data-Driven Decision-Making, Marketing Strategies, Contextual Advertising, Marketing, Personalized Campaigns, AI Enablement, Marketing Effectiveness, Responsible AI, MarTech, Data Ethics, Customer experience improvement, Journey Mapping, Artificial Intelligence, Customer Insights, Customer Engagement, Consumer Behaviour, Data Collection

    4.5
    Rating, 4.5 out of 5 stars
    ·
    58 reviews

    Beginner · Course · 1 - 3 Months

1…495051…129

In summary, here are 10 of our most popular consumer behavior courses

  • Empathic AI Communication, Trust & Ethical Use: Coursera
  • Nutrition Coaching for Fitness: ISSA (International Sports Sciences Association)
  • Brand Marketing and SEO Tools using Wix: Coursera
  • Comparative Health Systems: University of Pennsylvania
  • Introduction to Robotics with Webots: University of Colorado Boulder
  • Earth Economics: Erasmus University Rotterdam
  • Dairy Nutrition for Udder Success: University of Illinois Urbana-Champaign
  • Cities and Consumption: Urban Sustainability and the Sharing Economy: Lund University
  • Ética, cultura y perspectivas globales: University of Illinois Urbana-Champaign
  • Foundation for Health and Wellness Coaching: American Council on Exercise

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok