Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Universitat Politècnica de València
Skills you'll gain: Enterprise Resource Planning, Business Software, Supply Chain Management, Business Technologies, Business Systems, Customer Relationship Management, Business Intelligence, Information Technology, Information Systems, Productivity Software, Enterprise Application Management, Web Applications, Management Information Systems, TCP/IP, Web Language, Decision Support Systems, Microsoft Office, Operating Systems, Web Development, Computer Systems
Beginner · Course · 1 - 3 Months

Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Ggplot2, Data Analysis, Plot (Graphics), R (Software), Regression Analysis, Data Presentation, R Programming, Statistical Analysis, Data Visualization Software, Statistical Visualization, Data Quality, Scatter Plots, Anomaly Detection, Descriptive Statistics, Analytical Skills, Correlation Analysis, Graphing
Beginner · Course · 1 - 4 Weeks

Logical Operations
Skills you'll gain: SQL, Query Languages, Microsoft Access, Data Presentation, Business Reporting, Relational Databases, Data Access, Data Manipulation, Business Intelligence Software, Data Analysis Software, Data Analysis, Business Intelligence, Microsoft Office
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Analytics, Model Training, Applied Machine Learning, Google Cloud Platform, Predictive Modeling, Machine Learning, Machine Learning Algorithms
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hadoop, Apache Hive, Extract, Transform, Load, Data Pipelines, Data Import/Export, Data Migration, Data Integration, MySQL, Data Access, SQL, Relational Databases, Data Processing, Data Validation, Data Storage, File Management
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Concision, Slack (Software), Team Building, Team Collaboration, Internal Communications, Team Performance Management, Communication, Communication Strategies, Business Writing, Recognizing Others, Writing, Business Correspondence, Cross-Functional Team Leadership
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: LinkedIn, Professional Networking, Interviewing Skills, Market Research, Personalized Campaigns, Recruitment, Storytelling, Concision, Technical Communication, Power BI, Project Portfolio Management, Expectation Management, Portfolio Management, R Programming
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Gemini, Generative AI, Google Cloud Platform, Large Language Modeling, Customer Relationship Management, AI literacy, Applied Machine Learning, SQL, AI Integrations, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Focus Group, Prompt Engineering, Qualitative Research, Market Research, Discussion Facilitation, Data Synthesis, Customer Insights, Business Research, Real Time Data, User Feedback, Analysis, Design Research, Data Analysis, Artificial Intelligence, AI Integrations, Generative AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Scalability, Time Series Analysis and Forecasting, File I/O, Predictive Modeling, Code Reusability, Programming Principles, Data Import/Export, Matlab, Scripting, Data Analysis, Data Processing, Computational Logic, Data Manipulation, Applied Machine Learning, File Management, Functional Design
Mixed · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Predictive Analytics, Big Data, Predictive Modeling, Advanced Analytics, Analytics, Applied Machine Learning, Google Cloud Platform, Model Training, MLOps (Machine Learning Operations), Data Analysis, Machine Learning Methods, SQL
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Information Architecture, Collaborative Software, Content Management Systems, Scalability, Responsive Web Design, Web Analytics and SEO, Web Development Tools, Front-End Web Development, Web Development
Intermediate · Course · 1 - 4 Weeks