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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    Coursera

    Google Analytics Insights

    Skills you'll gain: Google Analytics, Web Analytics, Journey Mapping, Digital Analysis, Marketing Analytics, Data Validation, Data-Driven Marketing, Data Collection, Analytics, Auditing, Debugging, Exploratory Data Analysis, Performance Measurement, Event Monitoring, Performance Reporting, Data Quality, Gap Analysis, Issue Tracking

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Edureka

    Generative AI's Applications in Marketing Analytics

    Skills you'll gain: Personalized Campaigns, Data-Driven Marketing, Marketing Management, Data Preprocessing, Emerging Technologies, Exploratory Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    Coursera

    Data Preparation & Infrastructure

    Skills you'll gain: Data Cleansing, Marketing Operations, Marketing Analytics, Data Preprocessing, Data Manipulation, Data Quality, Data Transformation, Data Wrangling, Data Synthesis, Data Mapping, Google Analytics, Code Review, Data Validation, Cross-Channel Marketing, Data Integrity, Software Technical Review, Verification And Validation, SQL, Data Modeling, Data Analysis

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Emory University

    Marketing Analytics Capstone Project

    Skills you'll gain: Marketing Analytics, Exploratory Data Analysis, Model Evaluation, Data-Driven Marketing, Predictive Analytics, Predictive Modeling, Logistic Regression, Analytical Skills, Business Analytics, Regression Analysis, Statistical Modeling, Model Training, Data Analysis, Data Preprocessing, Descriptive Statistics

    4.4
    Rating, 4.4 out of 5 stars
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    30 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    University of Colorado Boulder

    Network Analysis for Marketing Analytics

    Skills you'll gain: Network Analysis, Social Network Analysis, Marketing Analytics, Social Media Analytics, Scientific Visualization, Statistical Methods, Text Mining, Data Structures, JSON, Natural Language Processing, Data Processing, Python Programming, Feature Engineering

    Build toward a degree

    2.8
    Rating, 2.8 out of 5 stars
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    6 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Coursera

    Data Analysis with Excel Pivot Tables

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Pivot Tables And Charts, Advanced Analytics, Descriptive Statistics, Microsoft Excel, Descriptive Analytics, Data Import/Export, Spreadsheet Software, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Data Literacy, Statistics, Statistical Methods, Market Data, Small Data, Data Wrangling, Data Transformation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Data Science for Marketing

    Skills you'll gain: Marketing Analytics, Data-Driven Marketing, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Regression Analysis, Model Evaluation, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Anomaly Detection, Statistical Hypothesis Testing, Advanced Analytics, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
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    18 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    University of Colorado Boulder

    Unsupervised Text Classification for Marketing Analytics

    Skills you'll gain: Unsupervised Learning, Unstructured Data, Marketing Analytics, Text Mining, Deep Learning, Model Evaluation, Machine Learning, JSON, Data Processing, Natural Language Processing, Data Preprocessing, Model Training, Python Programming

    Build toward a degree

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    EDUCBA

    Apply Marketing Analytics for Data-Driven Decisions

    Skills you'll gain: Data-Driven Marketing, Resource Allocation, Customer Insights, Target Market, Customer Relationship Management, Customer Engagement, Analytical Skills, Target Audience, Data Literacy, Statistical Modeling, Estimation

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Coursera

    Customer Analytics & Intelligence

    Skills you'll gain: Customer Retention, HubSpot CRM, Brand Awareness, Surveys, Survey Creation, Marketing Analytics, Google Analytics, Customer Analysis, Customer Service, Customer Relationship Management (CRM) Software, Customer Insights, Brand Loyalty, Customer Relationship Management, Customer Data Management, A/B Testing, AI Product Strategy, Target Audience, Data Analysis, Digital Marketing, Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
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    130 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
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    Emory University

    Managing Uncertainty in Marketing Analytics

    Skills you'll gain: Probability Distribution, Marketing Analytics, Probability, Microsoft Excel, Statistics, Data-Driven Marketing, Statistical Methods, Statistical Modeling, Probability & Statistics, Risk Modeling, Excel Formulas, Decision Making, Risk Management, Simulation and Simulation Software, Insurance and Warranty Claims Processing, Risk Analysis

    4.3
    Rating, 4.3 out of 5 stars
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    69 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
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    Emory University

    Meaningful Marketing Insights

    Skills you'll gain: Pivot Tables And Charts, Marketing Analytics, Descriptive Statistics, Data-Driven Marketing, Microsoft Excel, Customer Insights, Spreadsheet Software, Regression Analysis, Data Analysis, Data-Driven Decision-Making, Excel Formulas, Statistical Visualization, Marketing, Marketing Effectiveness, Exploratory Data Analysis, Statistical Analysis, Data Manipulation, Data Transformation, Logistic Regression

    4.3
    Rating, 4.3 out of 5 stars
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    293 reviews

    Intermediate · Course · 1 - 3 Months

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Skills you can learn in Marketing

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